by dwvideo | Sep 8, 2014 | blog
Proud Ferris Parent
We used a variety of tools and shooting techniques when shooting this video.
Interviewing Ferris students to tell the story.
The story behind the Ferris State University-Michigan video shoot. The challenges and our approach to making the ‘Welcome to Ferris State University’ video.
Based on the Buy Local Video Profiles approach used by DW Video is to make it real. Let the key personal, customers and in this case professors and students tell the story. Video Profiles are considered as one of the best methods for communicating with audiences. It is much easier to consume the visual image than to read something.
Students having fun at the Welcome Event
Putting together the interviews took around 15 hours.
Capturing b-roll was a fun process. Meeting some wonderful students.
Working with Ferris State University Admissions the planning and organization (producing) of three videos: Welcome to Ferris, Campus Life and A Parents Perspective. Ended up with over 300 gigs of HD video. NOTE: Back-up your data on multiple backup drives.
One of the main challenges was being awarded the contract during the summer when most of the major programs were not in session. Then not being able to get the shots needed over the summer. Plus with the deadline needed 14 days after the start of school meant we needed to shoot the first week when none of the programs were up to speed. Then to meet the deadline two of the videos were edited in a marathon edit session Tuesday – Thursday. 10-19 hours per day. For all your video and media needs – contact Duane at 231-937-5420.
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by dwvideo | Jul 25, 2014 | blog
Cedric is a student at Ferris doing what it takes to start his own business.
A Michigan Video Production Company, DW Video & Multimedia, LLC highlights Ferris State University Entrepreneur Cedric Wicks. DW Video’s Buy Local TV series promotes Michigan Businesses, Communities and People. At the time of this video Ferris State University student Cedric Wicks had started his own business to as he says “Make some money”. Inspired by his pastor and his faith Cedric is one of Michigan’s young people that goes out and makes something of themselves.
So what or who is an entrepreneur? An entrepreneur is a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.
According to the Ferris State University website, “Ferris State University launched its Institute of Entrepreneurship Innovation (IEI) spring 2013. It has quickly become a global leader in innovative entrepreneurial education. Its grass roots approach connects students to the real world of possibilities – around the globe – when they start up their own businesses.”
At DW Video we are proud to promote Michigan Businesses, Communities and People. Check out this video and be proud of our young people.
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DW Video is Michigan’s Video Production resource. Contact Duane today to learn what he can do for you. Here to help you succeed with video, web and print. www.dwvideo.com.php56-26.ord1-1.websitetestlink.com Fill out the form below and we will get back to you soon. Thank you!
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Ferris State University Entrepreneur – Michigan Video Production – DW Video is here to help. Thank You!
by dwvideo | Jul 18, 2014 | blog
Duane and Rich preparing for going to the air videotaping downtown Big Rapids.
Using a drone with a GoPro camera to promote Big Rapids
Taking to the air while working on a series of videos for Ferris State University Admissions, DW Video uses a drone with a GoPro camera to promote the Big Rapids area. The purpose of the videos is to encourage potential students and families to choose Ferris. Part of the story is to show the area and using a drone provides some excellent views. Teaming up with Ferris State University Photographic Services, Duane worked with Rich and his drone.
By the end of our shoot we had footage from the on-ramps to Big Rapids, a great view just north of Wendy’s looking south reveling the campus, shots of downtown, the fair and a great view of tubers and the river. At one point we were laughing as Rich navigated the river and I swear we heard the theme song of George of the Jungle… “Watch out for the TREEE!
Video producer Duane Weed talks about DW Video’s services on Sunny FM.
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Big Rapids Farmers Market
Spent some time at the Mecosta County Fair.
DW Video produces videos for business, retailers, manufacturing, non-profits, churches and more. Basically, everyone has a story to tell and we tell it. Producing videos to the web, social media, DVD… call Duane at 231-937-5420.
We are here to help promote your business and community – Give us a call!
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by dwvideo | Jul 16, 2014 | blog
Landing Pages by Location Based Keywords is part of our next 30 day challenge.
The ongoing need to feed the beast I call the Google Monster with Landing Pages by Location Based Keywords. As mentioned earlier the results of my 90 Day Blog/SEO challenge was successful. It showed my site beginning to reach key market areas. For what my business does we could be hired and work anywhere. At times we travel. Realistically my business shines in Michigan. In general terms a number of communities within that area.
For the next 30 days or so my new challenge is building Landing Pages by Location Based Keywords. Consider using location-based searches if your main market is in one region. When searching for a business in your area, search engine users will usually include their location in the search. Otherwise it gives you results from other states, not helpful if you need a roofer now. So, “home roofing contractor” becomes “home roofing contractor in Howard City Michigan. The more detail you put in your search, the better your results if finding what you need.
So that is what I am doing with each major keyword and location in my market area. NOTE: Been told by SEO programmers that Google frowns on using the same content on multiple pages with minor changes. Going back to our ‘home roofing contractor’ we would not place the same info on: ‘home roofing contractor big rapids’ – ‘home roofing contractor reed city’ and ‘home roofing contractor cadillac’ for example. The Google beast loves content, new and fresh content. This is where your time will be spent. Hours and hours working your Landing Pages by Location Based Keywords. Plus do not forget you still need to be blogging as well. Feed the BEAST.
As we journey through the wonderful world of SEO remember there are numerous ways to work our site organically. Please do not get discouraged. This is a marathon. A never-ending marathon. This 30 day challenge of building Landing Pages by Location Based Keywords is only one technique we decided on based on our 90 day analytic report. When will I know if this is a good use of time… 30 – 90 days from now.
My goal is to help you. You first have to begin with a website that has a great foundation. Then and only then can we move forward. This journey is one I am happy to share with you. Learn from my success and failures. Need help on your site? Contact me at 231-937-5420. We can design and build your site, your foundation and then help you along the path. Thank you!
DW Video & Multimedia, LLC is a full service video and media production company located in the quiet country side of Howard City. We service the Michigan communities from Grand Rapids to Grand Haven to Fremont, Big Rapids, Rockford, Greenville, Mount Pleasant, Midland and everything inbetween. Everyone has a story to tell and DW Video is telling it.
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Landing Page
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
by dwvideo | Jul 14, 2014 | blog
What to do with your stats?
From our 90 day Blog/SEO challenge we have reviewed Google Analytics in an earlier blog… now what? This information is valuable and will begin another challenge.
The good – Google Analytics shows we are getting traffic and people are staying on the site for two minutes and more. The bad – the phone is not ringing. So, how to get the users to contact us on the site or be reminded to contact: Our goal with the new challenge is to implement a “pop up contact form” that will trigger after the user has been on our site for a specific time. With most users hanging out for 2-3 minutes, we will have the pop-up say something like “Are you interested? Contact us now!!!” and have the form right in the box for them to fill out.
From the reviewed Google Analytics a couple choices are alternative domains and/or using our blog and landing pages with the keyword(s) in our domain. What does this mean, it means more testing.
So what is an alternate domain? Alternate domain is any domain that has been added to your server after the primary domain. By default, all alternate domains are completely independent domains. They can have their own content, email addresses, and settings. The way works is we would get a domain name that is based on keywords and a location the we would SEO on a single page. It would be separate from our site and just be a landing page with information, a link and a contact form. Short and simple and straight to the point.
Alternate domains are fairly close to how we utilize the blog posts to pull people in based on their information they’re looking for, except in this case we would be targeting keywords, bringing the users to a different site that is monitored by different analytics. This is a never-ending review of a website. Something that each and every one of us will have to do to get results from our sites. We want to know if prospects are truly interested then they will be referral traffic from this domain landing page. It will help weed out the people who are truly interested and those who are just surfing.
Landing pages is another part of our focus based on the results. According to Ubounce, “In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”
From our 90 day challenge the keyword results are great for our site, we just want them to start clicking “contact”, so we need to put it in their faces.
We have more work to do – we will continue blogging, adding landing pages and deciding if we are going to use alternate domains.
Serving Grand Rapids, Big Rapids, Rockford, Cedar Springs, Reed City, Greenville and all of West Michigan with Website Design and custom web app’s, DW Video is your Michigan Media Production resource. Duane can be reached at 231-937-5420.
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
