by dwvideo | Sep 17, 2014 | blog

Dr Harpreet Singh and Duane Weed, DW Video & Multimedia, discuss with Denise what is needed for video shoot.
Dr Harpreet Singh came into my life in August of 2013. I remember meeting with him at the coffee shop in Big Rapids. Our meeting was to discuss his video needs. At that point for the past 29 years these meetings are about getting to know each others needs. He ask me a couple questions and immediately began sharing his vision. I was brought into his team that day and have enjoyed not only his business, but his friendship as well. Dr Harpreet Singh is a visionary. He has a plan and is doing all he can to grow his business Vital Checklist.
I find it amazing how God has guided my life and put me in front of people, people with a vision. People that need my services to help grow their business and in some cases really help others.
Vital Checklist mission is patient education as well as training doctors to care for their patients better. Dr Harpreet Singh is all about mnemonics. iCrush is a key in his teaching of patients to take better care of themselves. iCrush: Diabetes, Obesity, Smoking to name a few. This vision has led him to his first 5K event on November 9th in Big Rapids. iCrush 5K encompasses his message. Having a short seminar before the event begins opens the door for runners, walkers and guest to learn first hand from this awesome man and doctor… Dr Harpreet Singh.
Come out and join us on November 9th in Big Rapids for our first iCrush 5k event, The focus is patient education with the proceeds going to the Helen DeVoss Childrens Hospital in Grand Rapids.
DW Video & Multimedia is proud to be part of the Vital Checklist / iCursh team. Go to icrush.org to sign up.
Need a video, website or marketing materials to tell your story… contact Duane at 231-937-5420. We are here to help.
by dwvideo | Sep 8, 2014 | blog

Proud Ferris Parent

We used a variety of tools and shooting techniques when shooting this video.

Interviewing Ferris students to tell the story.
The story behind the Ferris State University-Michigan video shoot. The challenges and our approach to making the ‘Welcome to Ferris State University’ video.
Based on the Buy Local Video Profiles approach used by DW Video is to make it real. Let the key personal, customers and in this case professors and students tell the story. Video Profiles are considered as one of the best methods for communicating with audiences. It is much easier to consume the visual image than to read something.

Students having fun at the Welcome Event

Putting together the interviews took around 15 hours.

Capturing b-roll was a fun process. Meeting some wonderful students.
Working with Ferris State University Admissions the planning and organization (producing) of three videos: Welcome to Ferris, Campus Life and A Parents Perspective. Ended up with over 300 gigs of HD video. NOTE: Back-up your data on multiple backup drives.
One of the main challenges was being awarded the contract during the summer when most of the major programs were not in session. Then not being able to get the shots needed over the summer. Plus with the deadline needed 14 days after the start of school meant we needed to shoot the first week when none of the programs were up to speed. Then to meet the deadline two of the videos were edited in a marathon edit session Tuesday – Thursday. 10-19 hours per day. For all your video and media needs – contact Duane at 231-937-5420.
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by dwvideo | Jul 25, 2014 | blog

Cedric is a student at Ferris doing what it takes to start his own business.
A Michigan Video Production Company, DW Video & Multimedia, LLC highlights Ferris State University Entrepreneur Cedric Wicks. DW Video’s Buy Local TV series promotes Michigan Businesses, Communities and People. At the time of this video Ferris State University student Cedric Wicks had started his own business to as he says “Make some money”. Inspired by his pastor and his faith Cedric is one of Michigan’s young people that goes out and makes something of themselves.
So what or who is an entrepreneur? An entrepreneur is a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.
According to the Ferris State University website, “Ferris State University launched its Institute of Entrepreneurship Innovation (IEI) spring 2013. It has quickly become a global leader in innovative entrepreneurial education. Its grass roots approach connects students to the real world of possibilities – around the globe – when they start up their own businesses.”
At DW Video we are proud to promote Michigan Businesses, Communities and People. Check out this video and be proud of our young people.
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DW Video is Michigan’s Video Production resource. Contact Duane today to learn what he can do for you. Here to help you succeed with video, web and print. www.dwvideo.com.php56-26.ord1-1.websitetestlink.com Fill out the form below and we will get back to you soon. Thank you!
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Ferris State University Entrepreneur – Michigan Video Production – DW Video is here to help. Thank You!
by dwvideo | Jul 18, 2014 | blog

Duane and Rich preparing for going to the air videotaping downtown Big Rapids.

Using a drone with a GoPro camera to promote Big Rapids
Taking to the air while working on a series of videos for Ferris State University Admissions, DW Video uses a drone with a GoPro camera to promote the Big Rapids area. The purpose of the videos is to encourage potential students and families to choose Ferris. Part of the story is to show the area and using a drone provides some excellent views. Teaming up with Ferris State University Photographic Services, Duane worked with Rich and his drone.
By the end of our shoot we had footage from the on-ramps to Big Rapids, a great view just north of Wendy’s looking south reveling the campus, shots of downtown, the fair and a great view of tubers and the river. At one point we were laughing as Rich navigated the river and I swear we heard the theme song of George of the Jungle… “Watch out for the TREEE!
Video producer Duane Weed talks about DW Video’s services on Sunny FM.
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Big Rapids Farmers Market

Spent some time at the Mecosta County Fair.
DW Video produces videos for business, retailers, manufacturing, non-profits, churches and more. Basically, everyone has a story to tell and we tell it. Producing videos to the web, social media, DVD… call Duane at 231-937-5420.
We are here to help promote your business and community – Give us a call!
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by dwvideo | Jul 16, 2014 | blog

Landing Pages by Location Based Keywords is part of our next 30 day challenge.
The ongoing need to feed the beast I call the Google Monster with Landing Pages by Location Based Keywords. As mentioned earlier the results of my 90 Day Blog/SEO challenge was successful. It showed my site beginning to reach key market areas. For what my business does we could be hired and work anywhere. At times we travel. Realistically my business shines in Michigan. In general terms a number of communities within that area.
For the next 30 days or so my new challenge is building Landing Pages by Location Based Keywords. Consider using location-based searches if your main market is in one region. When searching for a business in your area, search engine users will usually include their location in the search. Otherwise it gives you results from other states, not helpful if you need a roofer now. So, “home roofing contractor” becomes “home roofing contractor in Howard City Michigan. The more detail you put in your search, the better your results if finding what you need.
So that is what I am doing with each major keyword and location in my market area. NOTE: Been told by SEO programmers that Google frowns on using the same content on multiple pages with minor changes. Going back to our ‘home roofing contractor’ we would not place the same info on: ‘home roofing contractor big rapids’ – ‘home roofing contractor reed city’ and ‘home roofing contractor cadillac’ for example. The Google beast loves content, new and fresh content. This is where your time will be spent. Hours and hours working your Landing Pages by Location Based Keywords. Plus do not forget you still need to be blogging as well. Feed the BEAST.
As we journey through the wonderful world of SEO remember there are numerous ways to work our site organically. Please do not get discouraged. This is a marathon. A never-ending marathon. This 30 day challenge of building Landing Pages by Location Based Keywords is only one technique we decided on based on our 90 day analytic report. When will I know if this is a good use of time… 30 – 90 days from now.
My goal is to help you. You first have to begin with a website that has a great foundation. Then and only then can we move forward. This journey is one I am happy to share with you. Learn from my success and failures. Need help on your site? Contact me at 231-937-5420. We can design and build your site, your foundation and then help you along the path. Thank you!
DW Video & Multimedia, LLC is a full service video and media production company located in the quiet country side of Howard City. We service the Michigan communities from Grand Rapids to Grand Haven to Fremont, Big Rapids, Rockford, Greenville, Mount Pleasant, Midland and everything inbetween. Everyone has a story to tell and DW Video is telling it.
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