by dwvideo | Oct 14, 2014 | blog
FSU markets through videos – By Cortney Erndt Pioneer Staff Writer. bigrapidsnews.com
Big Rapids Ferris State University is trying a new marketing strategy this school year – the power of video and visual appeal. In May, the Department of Enrollment Services contracted DW Video & Multimedia, LLC, to produce three videos to market the university. The completed videos have been entitled, “Welcome to Ferris,” “Campus Life” and “Bulldog Parent Testimonial.”
“One of the things we’ve been trying to do is to provide visitors with as much flavor of the campus as possible,” said Kristen Salomonson, FSU’s dean of Enrollment Services, and director of Admission and Records. The most influential experience for prospective students is their campus tour, Salomonson said.
Last year, the university put together a committee to maximize the experience of visitors after hearing feedback. “Some visitors said they didn’t get as much of a flavor of campus as they would have liked,” Salomonson said. “We asked ourselves, ‘When visitors come to campus, how do they feel? Were all their questions answered?’
The committee questioned how the enrollment department could make a visit to FSU a special experience that people will remember, Salomonson said. The committee decided to create and present videos that encompass what FSU offers. “The main purpose of the videos is to be used during campus tours,” said Duane Weed, video producer of DW Video & Multimedia,
LLC. “Tours begin with a presentation at Williams Auditorium. The videos give PowerPoint presentations a huge boost.”
Weed began the video-creation process by researching other videos, he said. “As the producer, my main goal was to make the video real – not scripted,” Weed said. “We wanted to tell the story through interviews. The team agreed and the process of setting up interviews and video capture began.”
However, the department and Weed faced a challenge – many of the university’s visitors are not prospective students. “Many of our visitors are parents,” Salomonson said. “So, we decided to do some video to relate to them as well.”
Lindsey Cuddeback, FSU admissions coordinator on social media, and Jason Daday, FSU admissions representative, helped Weed set up interviews with parents, students and professors.
“A key element in any production is teamwork and communication,” Weed said. “I spent nearly 40 hours of producing, making phone calls, scheduling and setting up shots all before the cameras were even taken out of their cases.”
Weed called on members of his creative team, including Dan Salas, Frank Krywicki and Ben Slater, to begin capturing on-location video. “Captured video resulted in nearly a half
terabyte of raw footage and 10 days of video capture,” Weed said. “Frank and I spent around 80 hours of editing.” A terabyte is a large unit of stored information, equal to 1,024 gigabytes.
The cost of contracting DW Video & Multimedia, LLC, was between $4,000 and $5,000, Salomonson said.
“We felt it was very cost effective because we can use the videos in a variety of ways,” Salomonson said. “We were really attracted to working with Duane because he is a Ferris alumnus and did a lot of previous work in the community.”
The range of cost is based on how much work is put into creating the videos, Weed said. “The number of days of on-location video capture, scripting, producing, graphics, motion
graphics, animation, editing, encoding and authoring the final video are key items to consider,” Weed said.
Videos produced by Weed typically range between $500 and $10,000, he said. “We live in a media-driven world and video is a key element in how a message is delivered,” Weed said. “Video has an impact for all businesses, nonprofits and schools. Telling their story in a short amount of time is important.”
Video can reach a larger audience compared to other marketing strategies, Weed said. Other key factors include print, billboards, radio and TV.
The three videos can be found here.
FSU markets through videos – By Cortney Erndt Pioneer Staff Writer. bigrapidsnews.com
Big Rapids Ferris State University: check out our other blog posts:
Welcome to Ferris
Campus Life
Bulldog Parent Testimonial
We also produced a fun Behind the Scenes video on the making of the Ferris Videos.
Promote your business with video, contact Duane at 231-937-5420 to discuss your projects.
by dwvideo | Oct 8, 2014 | blog
Keeping Employees safe with a training safety video produced by DW Video,
Big Rapids-Rockford-Greenville-Keeping Employees safe is the goal of an employer and to provide them the proper training to do so. At DW Video we not only work in the communities mentioned, we cover the great state of Michigan. Have camera… will travel. Our job is to tell your story. From promotion to training and safety videos that is our job and we do it well.
According to Greg Schuetz, “I am the Human Resources Director at Steeltech Ltd. Steeltech is a foundry that produces stainless steel castings. It is my responsible for the safety of our employees.”
People today learn by watching. They learn by observing the right way to do a task and then with practice master the job. At DW Video we tell your story.
“Duane produced safety videos for our facility. They highlighted equipment that can be hazardous if not operated correctly”, states Greg. “So far, we have made 3 videos and are planning on producing other ones for our company.”
[youtube_sc url=”http://youtu.be/rWO1IOr6uOY” title=”Safety%20Video” rel=”0″]
It all begins with a script that provides the content and provides a shot list when it comes time to pull out the cameras. When capturing digital video it includes a series of long shots to establish where we are and close ups to highlight the detail of what is being demonstrated.
According to Greg, “I like working with Duane, because he is flexible on scheduling and working with us during production. He learns the process of the equipment that we are highlighting and understands the nature of what we’re doing and the safety features that are important to highlight for our people. He is also very responsive. Recently, I had to make a dvd for a doctor regarding a workers compensation issue. I had the video on my cell phone. The doctor needed it right away and Duane was able to do it the same day and he down-loaded off my phone and loaded it on to the dvd while I waited.”
For your next training and safety video give DW Video at 231 937-5420. We can set up a time to discuss your needs and come up with a budget. Thank you for your time and I look forward to hearing from you. www.dwvideo.com.php56-26.ord1-1.websitetestlink.com
[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Phone’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]
by dwvideo | Sep 29, 2014 | blog
Producing three videos for Ferris State University Admissions Department.
Back in May, Ferris State University Admissions Department called on DW Video to produce three videos. The videos, Welcome to Ferris, Campus Life and Bulldog Parent Testimonial are going to be used for campus tours. Ferris and other Colleges and Universities all over Michigan are giving tours to potential students and parents deciding on where to send their son or daughter.
Working closing with the Ferris State University Admissions Department we set off to create the three videos. After numerous days of on-location video, hours of making phone calls, working with Jason and Shelli setting up locations, interviews and events and days of editing – producing the three videos was completed.
Our first meeting was with a group of nine Ferris State University Admissions Department members. Knowing that each of them had their own idea of what the videos should look like. Asking them to provide links to videos similar of what they liked provided us a plan. Without a plan, no project would ever be completed… makes sense doesn’t it.
Working with members of the Creative team, Dan Salas, Frank Krywicki and Ben Slater we began capturing what would end up being nearly a half of terabyte of raw footage.
Here is a look at the making for the Ferris State University Admissions Department videos.
[youtube_sc url=”http://youtu.be/eron24ew5yI” title=”Ferris%20State%20University%20-%20Behind%20the%20Scenes%20″ rel=”0″]
When in Big Rapids stop by ‘The Rock’ for something to eat.
Coming soon – Welcome to Ferris. Contact Duane at 231-937-5420 to discuss your project.
Welcome to Big Rapids… Welcome to Ferris.
by dwvideo | Sep 24, 2014 | blog
Connect with Customers with a custom produced video by DW Video.
If your business needs to connect with customers… you need DW Video. Building relationships with prospects and customers is job one. From the information you place on your web and social media sites to the print and direct response message you have out there. Your mission is to connect. To connect with a person and build a relationship with them. These days your message is more than text. Connect with customers with video. Video is an incredible and powerful tool that takes your message from simply claiming your product is remarkable to actually demonstrating that it is.
Telling your story can be affordable. One question I ask all the time – Is your business a million dollar business or one that needs to look like one. What I mean by that is your look, your images, the flow of your story is important to your prospects. And it should be so very important to you in your plan to connect with customers. To connect with customers you need to make it real. Not hype. Not flashy. To connect with customers is real. At DW Video our storytelling captures your business, church, school and non-profit with a personal touch.
Big Business, Retail and Non-Profits all need video.
[youtube_sc url=”http://youtu.be/-Agbss2FdSc” title=”Stage%20M” rel=”0″]
Video marketing is an important part of your brand mix. Video builds your accountability, your presence, your brand and it does not need to be expensive. Video lets you tell a visually engaging story that adds emotion and transparency to the online shopping experience. It creates trust by showing that the product is real and so are the people that make it.
Yes, video can have a price tag with with. So do cars, so does your products and services. However, we work with customers to build within a budget if we can. Have a package for $500 and depending on your need could also spend thousands. All based on what you need.
Small business is the heart of America. Have DW Video tell your story.
[youtube_sc url=”http://youtu.be/jLHELxotO0E” title=”Video%20Marketing” rel=”0″]
According to Shopify there are five tips for connecting with customers.
1) Discover What Makes Your Product Remarkable
2) Persuade With Video
3) Resonating and Empathizing with Potential Customers
4) Sell with Emotion, Justify with Logic
5) Risk Removal
Connect with Duane by calling 231-937-5420.
[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Phone’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]
by dwvideo | Sep 17, 2014 | blog
Dr Harpreet Singh and Duane Weed, DW Video & Multimedia, discuss with Denise what is needed for video shoot.
Dr Harpreet Singh came into my life in August of 2013. I remember meeting with him at the coffee shop in Big Rapids. Our meeting was to discuss his video needs. At that point for the past 29 years these meetings are about getting to know each others needs. He ask me a couple questions and immediately began sharing his vision. I was brought into his team that day and have enjoyed not only his business, but his friendship as well. Dr Harpreet Singh is a visionary. He has a plan and is doing all he can to grow his business Vital Checklist.
I find it amazing how God has guided my life and put me in front of people, people with a vision. People that need my services to help grow their business and in some cases really help others.
Vital Checklist mission is patient education as well as training doctors to care for their patients better. Dr Harpreet Singh is all about mnemonics. iCrush is a key in his teaching of patients to take better care of themselves. iCrush: Diabetes, Obesity, Smoking to name a few. This vision has led him to his first 5K event on November 9th in Big Rapids. iCrush 5K encompasses his message. Having a short seminar before the event begins opens the door for runners, walkers and guest to learn first hand from this awesome man and doctor… Dr Harpreet Singh.
Come out and join us on November 9th in Big Rapids for our first iCrush 5k event, The focus is patient education with the proceeds going to the Helen DeVoss Childrens Hospital in Grand Rapids.
DW Video & Multimedia is proud to be part of the Vital Checklist / iCursh team. Go to icrush.org to sign up.
Need a video, website or marketing materials to tell your story… contact Duane at 231-937-5420. We are here to help.
