Social Media and Website Content for your business

Social Media and Website Content for your business

Social Media and Website Content for your business is an ongoing adventure with your audience.  In this article we share 18 creation ideas to engage your customers and prospects?  



Content Ideas


* Video Profiles on each key person in the business

* Look around your business at the products and services you provide.  Everything is fair game for video and photography.  

* Video Testimonials from customers, suppliers, community members and more help in telling your story.  It is our firm belief that customers that share information about you are the best golden nuggets you have.  

* Review videos – use online content (Google – Facebook reviews for example). Create videos around each review – 10-20 seconds.  Good slow drip material.

* Tour Video of your store, factory and office.

* Go around the area and ask business owners, residents about what your business adds to the community.

* Product Videos/Photos – sell or make products – short videos, memes, highlight graphics

* Service Videos/Photos – highlight each service provided. 

* Training – share your expertise.

* Company News Highlights – up to date videos that push brand, any sales you are having, updates on what’s happening, what’s new etc

* Awards

* Content rich blogs, every video should have a blog.  200-500 words

* Feed all social media platforms and do not forget Google My Business.  Short articles, images with good rich short and long tail keywords

* Inspirational quotes on images – short positive videos

* Be the go to person about your industry – the tour guide about what is happening in your community.  Industry news etc

* Create videos-memes from customers’ photos.  These are priceless.  Use content from posts that the business was tagged in.  The possibilities, oh my

* Tips and Tricks on how to use, implement and maximize products and services offered at their business

* Highlight any press on the business by taking the article, videos etc and repurpose the content by creating new posts-blogs-videos.

Example of some Shop Small Business Videos.


Helpful Content Tips

REPOSTING CONTENT – It is okay to repurpose content for social media by posting it a couple months down the road.  Write fresh content in your post description to engage people on why they should watch the video or read the content you are sharing.  Repurposing content helps you to reinforce the knowledge you have.  Very important to be seen as the expert in your field.

SHARING IS CARING – the most important rule in my book is to share with a comment.  Why?  When you share something and add the comment it tells your followers why that post is important.  

FAQ’s – In many businesses there are a number of frequently asked questions.  You have a gold mine here.  Take each question and provide a short video answering the question.  Give examples of why.  

BECOME THE EXPERT – You are the expert in your field.  Providing posts and videos where you provide tips, helpful uses of your products and services engages the viewer without being a hard sell salesman.

UTILIZE THE PEOPLE AROUND YOU – It is important that you as the owner become very involved in your brand messaging.  Also, utilize your staff, suppliers and others to help tell your story.  The broker from a Real Estate Company for example may be the main spokesperson. Have the agents also provide content with tips and how to videos.  Build up your team.

GOOGLE & SOCIAL REVIEWS – Utilize reviews as memes and short videos to help build confidence in who and what you are.  Google My Business is one place to share content.

Search Engines feel off from consistent content

In closing, web and social media content is an ongoing process.  Testimonials, Profiles on key members of your business, Tips and Tricks, Training and so much more are all part of the consistent content creation process you need to do.

Duane Weed is a Creative Content Producer.  Have any questions, reach out and ask 231-250-9624.

Social Media and Website Content for your business
Supporting Business during COVIC-19 pandemic

Supporting Business during COVIC-19 pandemic

HOWARD CITY — Every business owner, organization leader, school staff and community member has had to fight their own battles and has their own story to tell throughout the COVID-19 pandemic.

Duane Weed, owner of DW Video & Multimedia in Howard City, interviews Greenville Area Chamber of Commerce Executive Director Gae Wolfe over video chat for part of Weed’s “Chatting Local” series, which aims to promote awareness for local businesses during the COVID-19 pandemic. — Screenshot

Duane Weed, owner of DW Video & Multimedia in Howard City, wants to help spread those stories.

Since the COVID-19 pandemic began in Michigan in March, Weed has been hosting “Chatting Local” video sessions with community members and businesses throughout West Michigan.

“Back when this all started, we were actually on vacation,” Weed told the Daily News. “When all of this came down and we were looking at it, we realized we needed to get home, back to where it was safe. My mind immediately started asking what can I do. What can little old me do? I started thinking that I could tell stories. I could reach out to people and start sharing their stories.”

The purpose of these videos, Weed explained, is to highlight how one particular individual or organization might be responding to the pandemic and how others might be able to support them during this time.

“I’m not out for any dirt or doing an undercover investigation. I jokingly tell people that I’m not TMZ. It’s all about the person,” Weed said. “We’ll discuss what’s important to them, what are different ways that we can help them. I have no agenda here other than to tell their story.”

On average, Weed publishes roughly two to three videos a week; although, there are times when he says he’ll do closer to one a day.

Tri County Area Schools Superintendent Al Cumings is interviewed by Duane Weed for Weed’s “Chatting Local” series, which raises awareness of people’s stories during the pandemic. — Screenshot

All of the videos are done free of charge, as Weed’s primary goal is to help spread messages about the importance of local purchasing.

“It’s not about me. It’s about them,” Weed noted. “It’s about whatever we can do to get their story out. If I can help them push it out to their networks, the important part is that it gets to their customers, their suppliers and distribution networks so that they can know what’s going on with this particular business.

“The only thing I ask in return comes from sharing is caring — we’d like them to share the video and tag DW Video & Multimedia. That’s the only thing I ask, because it’s all about the sharing, pushing out and promoting local.”

So far, Weed has published around 21 videos, with interviewees ranging from community members at Tri County Area Schools speaking about food distribution to Greenville Area Chamber of Commerce Executive Director Gae Wolfe touching on ways everyone can support local during this time.

“I did a story with (David Ringler) from Cedar Springs Brewing Co. He was very insightful about what’s going on in that industry and the innovative things they’re doing to keep their business alive,” Weed mentioned. “I did a two-part series with West Michigan Technology and Design on how to use Zoom, since everybody is using it during this time.”

Bill Simpson Jr., owner of Simpson Family Funeral Homes, recently worked with Weed for a video on how his business has had to adapt to the COVID-19 situation.

Duane Weed, owner of DW Video & Multimedia in Howard City, puts together a music video for Grace Evangelical Free Church as part of his “Chatting Local” series, which raises awareness of people’s stories during the COVID-19 pandemic. — Submitted photo

“Duane is a top-notch professional who knows his way around a video camera and software,” Simpson told the Daily News. “He makes you feel very comfortable, and it’s nice to have a local company supporting local businesses. We can go to Grand Rapids or use Amazon to buy things, but I’m a firm believer that we should shop local.

“Funeral home advertising is a little unique. People always appreciate knowing what’s out there and knowing what your business offers. With funeral homes, sometimes people are afraid to ask questions — sometimes it feels weird or awkward. These videos are a non-threatening way to get those questions answered and update the community on things.”

Weed says that he’s also highly dedicated to making sure that each individual’s video is of the highest quality.

“My big thing is audio and video. I work with the person to make sure I’ve got good headroom, good composition. We make sure they’re not in front of a window. We’re not after a witness protection image; we’re more after making them look good,” Weed said.

While Zoom is usually the most common format Weed uses to conduct the interviews, he’s willing to work on whatever online platform the interviewee is most comfortable with.

According to Weed, the videos posted so far have generated plenty of interest and goodwill in the community.

“People are appreciative,” he said. “Some of the videos will have ten to 12 shares; others will have 50 or 60 shares. That’s telling me that the story is touching somebody.”

Duane Weed, owner of DW Video & Multimedia in Howard City, edits together interviews of local community members and business owners for part of his “Chatting Local” series, which tells stories of local individuals and organizations during the COVID-19 pandemic. — Submitted photo

Most of those Weed has interviewed live within West Michigan — whether that be in Montcalm County, Holland, Grand Rapids, Kalamazoo, Big Rapids, etc. — but he’s also done a few videos for those in northern Michigan or around the Chicago area.

“There’s a lot of hurt and anxiety that’s currently going on,” Weed said. “Businesses that are losing money or have lost money due to this stay at home order caused by COVID-19. We’re fighting against something we can’t see, and people understand that. They’re doing the best they can to keep their doors open. They’re being interactive, trying to be creative. Learning new techniques, reading books or mastering new procedures they can bring in the workplace.

“We’ve been dealt a whole new hand and have to figure out what that’s going to look like. I’m hoping these stories inspire somebody and tells them they’re not alone. That, to me, is inspiring.”

For more information, visit or search for DW Video & Multimedia on Facebook. Videos can also be found on the “Chatting Local” YouTube page.

Telling stories in the time of coronavirus – Daily News Greenville Michigan

DW Video & Multimedia launches free video program to tell stories of businesses, community members

Video Production Services Near Me

Video production services near me is what DW Video & Multimedia, LLC has been providing since 1984.  Need a video for your business, organization, community or for your family?  

Being a Michigan based production company we go all over the state promoting local.  From Cadillac, Reed City, Mackinaw, Muskegon, Grand Haven, Grand Rapids to Kalamazoo, Greenville, Lansing, Rockford, Lakeview, Howard City and thoughout our wonderful state.

Business Videos

Since the beginning video producer Duane Weed has been creating videos that promote, train, provide safety information, product demonstrations, television commercials for cable/broadcast and now content creation for web and social media sites.

From concept through all stages of production, writing, creative, video capture (at your location or locations around the state, even in our studio of need be), editing, motion graphics, animation and whatever visual(s) needed to tell your story.

video production services near me

Content Creation for web and social media

Today video is engaging.  Video is also a powerful tool on your website to inform prospects on who you are and what you do.  Through consistent content creation for social media posts, Facebook, Instagram, Linkedin and more.  Through education about your products and services.  Tips on how to use your products and services.  Customer Testimonials that bring the message to the customer while building trust and answering the Why they need to choose you as the company to use. 

Family Storytelling Videos

How many times have you said, I wish my dad or mom could tell me that story again, or from a grandparent or relative.   Our Storytelling Videos are custom produced for your family including interviews, photos, old film movies and videos.  Whatever you need to tell the story, no problem.  Hearing your relatives relive their early years, your parents talking about how they met, the proposal and when they began parents.

The Story’s are priceless and through the power of video and Producer, Duane Weed’s ability to capture the story, you will have a memory that is shareable for all to see and have.  Playable on mobile phones, tablets, laptops and can ever store it in the cloud.  

These are not just for families.  The same concept can be created to tell the history of a company or community.  Capturing the history, while people are still here to tell it is so important.

Consumer Video Production Services

Our video production services near me commitment includes video to dvd transfers, today we transfer to mp4 (put on a USB flash drive and you can share it with everyone).  We are amazed on how much 8mm, super 8mm film there is to still be transferred to mp4 and/or a dvd.  

Do you want sound with that?  Transferring reel to reel audio tapes, cassettes, 8-tracks and Lp’s is also part of our consumer services production ability.

Have a wedding, anniversary, birthday coming up, our video albums are a perfect way to reflect on a person or couples years growing up.  Yes, we even do funeral videos that highlight the persons life.  Need the service covered for memories or for people that cannot make it… DW Video can do that as well.

boy sharing memories with teddy bear


About Duane

Duane Weed is a content producer for DW Video.  With a focus on promoting Michigan based companies he enjoys helping businesses from everywhere. Have a question or need assistance reach out by calling 231-250-9624.

Video Blogs produced by DW Video:  Buy Local Michigan  Welcome to my basement Jus Jammin  MI Basement Session

DW Video Reviews

DW Video Reviews

Reviews from our clients are impactful and mean so much to all of us at DW Video.  Sharing your review is a humbling experience for owner Duane Weed.  Local business owners that we have worked for will share their review with you below.  Taken from Google Reviews and UpCity here is what our customers have to say.  

Check out DW Video Reviews the testimonials on our Google My Business page.

See reviews on our UpCity Page.

DW Video Reviews

DW Video is my goto for all video production for myself and my clients. J.R. Muller


Reviews for DW Video

Working with Duane and DW Video has been a great experience. Bill McCurdy


Michigan Video Production Company

DW Video is a top notch company. DuHadway Dance Dimensions


DW Video Review

Have always been able to depend of DW Video. Jodi van Haren


AUTHOR You Shoot We Edit Video Services:

Duane Weed, Video Producer since 1983

Cameraman, Editor, Director, Concept guy and even carries and sets up his own equipment.

Michigan Video Production Company


Video Blogs produced by DW Video:  Buy Local Michigan  Welcome to my basement Jus Jammin  MI Basement Session

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