What is You Shoot We Edit Video Services

What is You Shoot We Edit Video Services

You Shoot We Edit Video Services. the simple answer is, You Shoot the video, then DW Video does the edit.  In today’s world of connecting with customers a consistent mix of messages need to be sent out on your behalf.  Contact Duane with any questions you may have. 

Shooting the video is usually the easy part.  Especially with the quality coming off today’s phones.  Editing and wrapping your brand message around it, takes time.  Time that may be better spent with you ‘Taking Care of Business’.  

As a video producer our bag of tricks, equipment and techniques is huge.  However, for the most part you may not need all of that. This is where the We Edit part comes into play.  Once you have the video (see Lighting and Composition Tips below) send it to a cloud based platform like Dropbox and share the folder with us.

Our job and what we do best is clean up the edit, add titles, logo and additional b-roll if needed.  You run a business, it may not be a million dollar venture yet, but you need to look professional and have a strong brand identity and message.  

Let’s take a look at Producing Tips for your next video:

  1. Use a Script keep it short and to the point.  people do not want to hear you talk and talk and not get to the point.
  2. Be Concise, the beauty of video is they see what you are teaching.
  3. Audio is 90% of a good video.  Pay close attention to background noise, radios, chatter etc.
  4. Are you doing this in front of background or on-site. What is pleasing to the audience.
  5. Set up your scene: Long Shot or as it is called an establishing shot.  This lets the viewer know where you are. Then use close-ups and medium shots as needed to tell the story.
  6. Use two cameras and sync in editing.  One can be your establishing shot and one covering the close ups.  If you only have one camera, then shoot the scene from multiple angles to get your shots.  Pay close attention to match cuts so the edit is smooth.
  7. Lighting: depending on what you are doing, will natural light work or do you need additional lighting?
  8. Use your script and outline as a guide to make sure you have captured all the shots before leaving the site.
  9. Create additional graphics, animations, images that fit within your script and story.
  10. Edit – putting it all together.  This is time consuming but where you see the video come to life.  From script to real.
  11. Distribution.  Are you streaming this?  Providing DVD’s or on thumb drives?  Setting up a dropbox or similar account that your people can download.

You Shoot We Edit Video Services Tips: (these are not in any order – just good overall tips for shooting better video)

  1. For professional video hold your phone horizontally (landscape mode) so you get the full 1920 X 1080 HD look.
  • Vertical Shooting (portrait mode) is good for video chats and some live social media platforms.  For me, whenever I see a business shoot this way, it looks cheap and not professional. First impressions and your brand are key.
  1.  Frame your shot well.  For the most part frame the objects to the left or right of center.  For example a golfer that is teeing off. Place them more to the side with the open area the direction the ball is going to go.  
  2. If you are shooting for editing later. Using our Golfer as an example. Begin with a WIDE SHOT.  This wide shot is known as the establishing shot – begin back a ways to show the person walking up to the tee off area.  Tells the viewer where you are. Then if you can, re-shoot each scene as a MEDIUM SHOT which may be half as close as the open shot. Showing the person, head to toe as they do their practice swing.  You can see the full swing. Then a CLOSE UP SHOT. This can be of a person’s face, the area near the golf ball as the club head goes by the ball, shot of the hands and the grip. Then maybe a couple EXTREME CLOSE UP SHOTS.  Tight on the ball as it is hit. In tight on their face as they watch where the ball goes. Then back to a WIDE SHOT over their shoulder looking down the fairway to again establish what just happened. 
  3. Resist the urge to over use the zoom. To much zoom and people get motion sickness and it cheapens the look of your production. 
  4. I came up with the term: Slow, Smooth and Steady when teaching High School students how to shoot video.  When you pan (turning the camera left and right) or tilting (looking up or down) do it slowly. Do it with a smooth flow and be steady in your motion.  If you are going for a professional look, remember the three S’s. Slow, Smooth and Steady.
  5. Use a Tripod whenever possible.
  6. Do you want sound with that?  Audio is 90% of a good video. If your viewer cannot hear what you are saying, there is too much wind noise for example this is very distracting. Adding a Lavalier Mic or Shotgun Mic to your camera will take care of most of this.

The closer the camera is to the subject usually the better the audio. 

  1. Be aware of what is in the background.  Pop cans, unwanted posters or messaging, stacks of papers and people can all cause distractions to the viewer. 
  2. LIGHTING – cameras need light, this light adds features to your face.  There are many ways to do this. One big no no is do not place your subject in front of a window.  The backlighting will darken your image. Not using enough light (place in the right places), your video will look like an amateur shot it.  Remember this is your brand you are protecting – do not go cheap on this aspect.
  3.   Practice, Practice, Practice.  This not only goes for shooting the video.  Also pay attention to how you carry yourself on camera.  BTW, most people do not like the way they look on camera BUT, it this is your business, no one sells it better than you.  You are the expert. Take time to feel comfortable in front of the camera. This takes practice. Remember with the You Shoot We Edit approach, take 2 is a good thing.

Accessories to consider.  We are not endorsing anybody here.  (Used as examples only)

LED Lights

https://www.amazon.com/Neewer-Pieces-Bi-color-Video-Light/dp/B06XW3B81V/ref=sr_1_5?crid=2OIG8TGMHFJTX&keywords=video+lighting&qid=1574372481&s=electronics&sprefix=video+lighitn%2Celectronics%2C166&sr=1-5

Soft Lights https://www.amazon.com/HPUSN-Professional-Photography-Continuous-Reflectors/dp/B07NBP6D98/ref=sr_1_3?crid=2OIG8TGMHFJTX&keywords=video+lighting&qid=1574372616&s=electronics&sprefix=video+lighitn%2Celectronics%2C166&sr=1-3

Portable Lights

https://www.amazon.com/Dimmable-Digital-Camcorder-Panasonic-Samsung/dp/B004TJ6JH6/ref=sr_1_17?keywords=portable+video+lighting&qid=1574372788&s=electronics&sr=1-17

Mics for phones (this can be tricky as phones are changing all the time – check the model of phone you have before making a purchase)

https://www.amazon.com/CVM-SIG-LAV-V05-MI-Omnidirectional-Microphone/dp/B07NQ91QNZ/ref=sxin_3_ac_d_pm?ac_md=4-3-QWJvdmUgJDUw-ac_d_pm&crid=30XGD49G75PSM&keywords=lav+mic+for+iphone&pd_rd_i=B07NQ91QNZ&pd_rd_r=26ba5648-90c3-4149-8d4c-d09a5a71d223&pd_rd_w=UAQ2j&pd_rd_wg=PWTus&pf_rd_p=24d053a8-30a1-4822-a2ff-4d1ab2b984fc&pf_rd_r=1FWR0REE1YEJC9T8ZG3Z&psc=1&qid=1574372889&sprefix=lav+mic+for+iphone%2Caps%2C187

https://www.amazon.com/Microphone-Smartphones%EF%BC%8CNoise-Cancelling-Recording-Conference/dp/B07TB8PX1V/ref=sxin_3_ac_d_pm?ac_md=1-0-VW5kZXIgJDIw-ac_d_pm&crid=30XGD49G75PSM&keywords=lav+mic+for+iphone&pd_rd_i=B07TB8PX1V&pd_rd_r=cc80d84f-3f9f-4220-b871-fff288d6a033&pd_rd_w=37SLj&pd_rd_wg=68cPk&pf_rd_p=24d053a8-30a1-4822-a2ff-4d1ab2b984fc&pf_rd_r=BFZZSWAEWNB4VES1ZY72&psc=1&qid=1574372922&sprefix=lav+mic+for+iphone%2Caps%2C187

Audio Recorder (great for running pro mics into and syncing the audio tracks to the video through editing)

https://www.amazon.com/Zoom-4-Channel-Recorder-Windbuster-Adapter/dp/B01GOUVLZM/ref=sr_1_8?keywords=zoom+recorder&qid=1574373097&s=electronics&sr=1-8

https://www.amazon.com/Microphone-Alvoxcon-Recording-Conference-Interview/dp/B07TV7J574/ref=sr_1_11?keywords=cordless+mic+for+phone&qid=1574373187&s=electronics&sr=1-11

Training

One key element to this approach is when you are working with DW Video for You Shoot and We Edit is we will train you.  Train you with your camera/phone. Your success is ours. So before you go out and shoot your video, take time to learn.  We are here to help.  

There is so much that can go into a video.  Your message needs to be clear, the images in focus and the storytelling concise. Have fun.

AUTHOR You Shoot We Edit Video Services:

Duane Weed, Video Producer since 1983

Cameraman, Editor, Director, Concept guy and even carries and sets up his own equipment.

https://www.dwvideo.com

 

Video Blogs produced by DW Video:  Buy Local Michigan  Welcome to my basement Jus Jammin  MI Basement Session

Internet Marketing Service

Internet Marketing Service

Internet Marketing Service can mean many things. It is the way of advertising your business on- line.  Also known as content marketing, internet marketing is the process of promoting your business, brand, products and/or services on the worldwide web.

Internet marketing a broad term that can include video, content, emails, photography, blogs and more.  The more in our case is also using broadcast media as part of your advertising.  More on that later.

On-Line Content Creation

The key today is consistent content creation that puts your message out to your audience as often as possible.  Some do posts daily, with what the special is that day.  Others, pick a day or two and schedule content that educates and informs the prospect.  It is not just about sell, sell, sell. It is about the Why.  Why does your product help solve my problem.  How else can I use it?  These are all part of the branding process and understanding your costumer.

internet marketing service

From Blogs to Posts

When using the web as your marketing tool, there are many factors.  You are after content that the search engines like Google sees to show your websites relevance and the social media side of reaching your audience.  Instagram, Facebook, Twitter, Google My Business are all part of the mix.  Having a handle on consistent content is a job. 

 What kind of content works well with Internet Marketing Service

* Videos are engaging, entertaining, and they connect with the prospect.  Consistent content helping your customer, for example create a series that covers many topics: 5 ways to use our product to save time and money.   Top ten reasons our product works.  These are hype style videos that work for a number of reasons.  1) You are sharing how to use your product.  2) Not selling but informing.  Push out a video like this every week.  

People want to know more about you and your business.  In addition to the hype style videos, mix in Video Profiles of your staff.  Have your audience get to know what is going on behind the scenes.  People eat this up.  Why, people like watching and knowing how something is done.  From how the widget is made to how the fudge or beer is made.  AND, who does it.  We are making a connection here.  

Instructional videos can impact your audience in many ways.  Take the healthcare industry.  There are a ton of articles on how to loose weight.  If you are a doctor then having videos of you providing knowledge in an easy to understand way goes a long way in turning the prospect into a customer.  Taking it a step further, having members of the nursing staff or your traditionalist produce videos on cooking tips and tips to help.  This approach fills up your youtube channel with quality content it also provides information for your blog articles, social media posts and more.

Video testimonials are another important part of your video mix.  Customer Testimonials, Video Testimonials.

Using LIVE video on Facebook, Instagram and YouTube is another good way to connect.

* Info Graphics, Memes are another great way to continue your marketing message.  Infographics can be engaging, fun, educational and a wonderful way to visually present your information.

These can include: charts, graphs, pictures, and illustrations. More important these are easy to understand and visual.  Here is a basic infographic.

internet marketing service

Let’s not forget memes.  Using imagery to engage in more often than not in a funny way.  We have even used video memes to share content about DW Video.  See video meme below.

*Blog Posts help with SEO.  If you have not seen it yet.  Videos, Infographics and content all come together in blog posts.  A good rule of thumb is to write 300-600 words for each of your blogs.  Focus on the main keyword message and educate.

About Duane

Duane Weed is a content producer for DW Video.  With a focus on promoting Michigan based companies he enjoys helping businesses from everywhere. Have a question or need assistance reach out by calling 231-250-9624.

Video Blogs produced by DW Video:  Buy Local Michigan  Welcome to my basement Jus Jammin  MI Basement Session

Create your own Video Memes with quotes, helpful tips, information that your audience will engage with.

Family Storytelling Videos

Family Storytelling Videos

Family Storytelling videos is a new service Producer/Director Duane Weed is offering. “It began with loosing an opportunity to interview my grandfather,” states Duane. “He had a team of horses that plowed all the fields around where he lived. Whenever my grandpa told the story he would beam.”

That story is now in my memories.

We all wish we would have recorded a family member. That is how it started for Duane. Capturing the history is the start, check out the story behind the Why! Link to Video: https://youtu.be/cXe87ANBmPI

Your Families Story – starts with a conversation…

This is your story and there are many ways to approach how we produce it. That is why it begins with a conversation. Contact Duane at 231-250-9624.

We will talk through the process. Work out the logistics of where, when etc. Definitely the Keep it Simple approach. We are happy to meet and go over all the details, share more examples and then – Get it Done! The coffee and tea are on – Contact Duane today to discuss your Family Storytelling videos. Contact Us

Family-Storytelling-Videos

Sample Questions for Interviews

There are so many ways to approach the interview. Listed below are some ideas for questions (not limited to these).

  • What is your full name? 
  • Where were you born?
  • Where did you grow up (city, state, address)?
  • Tell me about your parents (siblings)?
  • What was school like for you as a child?
  • What were your best and worst subjects?
  • Where did you attend grade school? High school? College?
  • What were your favorite songs and music?
  • What world events had the most impact on you while you were growing up? Did any of them personally affect your family?
  • Have any recipes been passed down to you from family members?
  • Are there any physical characteristics that run in your family?
  • What was the full name of your spouse? Siblings? Parents?
  • When and how did you meet your spouse?
  • What did you do on dates?
  • What was it like when you proposed (or were proposed to)? Where and when did it happen? How did you feel?
  • Where and when did you get married?
  • What memory stands out the most from your wedding day?
  • How would you describe your spouse? What do (did) you admire most about them?
  • How would you describe your Parents/Grandparents? What do (did) you admire most about them?
  • Why did you choose your children’s names?
  • Family Medical History – Yours, Your Families. Reason for deaths, etc.
  • What accomplishments were you most proud of?

Keeping Kids Safe

Keeping Kids Safe

Keeping Kids Safe online is a film retelling the fable of “The Wolf in Sheep’s Clothing.” The animation teaches children that people online may not be who they seem. Funded by a Merit Grant from The Ferris Foundation, the project is intended to instill behaviors in children that will help prevent them from becoming victims of cyber predators. Students in Assistant Professor of Social Work Elizabeth Post’s class wrote the film’s script. Members of the Alpha Psi Omega Theater Honor Society provided voiceovers. A team from the Music and Entertainment Business program, led by Assistant Professor Paul Kwant, is providing the film’s musical score, and Sports Entertainment Hospitality Management Adjunct Instructor and university Coalition Against Slavery co-chair Karen Kiio provided operational assistance. The video animation was produced by Ferris State University 1983 alum Duane Weed from DW Video in Howard City.   SOURCE: http://www.ferris.edu/business/cybersafe/

Keeping Kids Safe online

 Connect with Duane

Buy Local Michigan

(Left to right) Actresses Voca Ford and April Wilson, music supervisor Paul Kwant, project leader Hira Herrington, scriptwriter Alicia Drumm, actor Colin Assink, recording engineer Frank Krywicki Animator-DW Video & Multimedia, producer and director Duane Weed of DW Video & Multimedia and actress Lilia Herdegen are working to produce a video to inform elementary school students about the dangers of cyber predators and gathered for voiceover recording at Ferris’ Music and Entertainment Business Studio.

Credits

Cyber Safe Film: Keeping Kids Safe on the Internet

Funded by The Ferris Foundation

Based on Aesop’s fable The Wolf in Sheep’s Clothing

Produced and Directed

DW Video and Multimedia

Animation

Frank Krywicki

Executive Producer and Project Coordinator

Hira Herrington, PhD, College of Business

Actors

Colin Assink

Voca Ford

Lilia Herdegen

April Wilson

Narrator

Kathryn Meidt

Professor in Charge of Script

Elizabeth Post, MSW, College of Arts and Sciences

Writers

Alicia Drumm

Megan Monroe

Sarah Nestell

Haley Kihn

Music and Sound Supervisor

Paul Kwant, MS, College of Business

Recording Engineer

Steven Schaefer

Music Consultant

Katlin Merby

Accounts

Patty Terryn

Special thanks to Ferris State University’s Coalition Against Slavery

Co-Chairs

Karyn Kiio, MS, College of Business

Elizabeth Post, MSW, College of Arts and Sciences

Website hosted and managed by: West Michigan Technology and Design Solutions - Websites - Managed IT - Virtual CIO - WMTDS.com