ferris pride

Proud Ferris Parent

ferris video shoot

We used a variety of tools and shooting techniques when shooting this video.

ferris state university student interview

Interviewing Ferris students to tell the story.

The story behind the Ferris State University-Michigan video shoot.  The challenges and our approach to making the ‘Welcome to Ferris State University’ video.

Based on the Buy Local Video Profiles approach used by DW Video is to make it real. Let the key personal, customers and in this case professors and students tell the story.  Video Profiles are considered as one of the best methods for communicating with audiences. It is much easier to consume the visual image than to read something.


ferris state university welcome event

Students having fun at the Welcome Event

ferris state editing project

Putting together the interviews took around 15 hours.

ferris optometry

Capturing b-roll was a fun process. Meeting some wonderful students.

Working with Ferris State University Admissions the planning and organization (producing) of three videos: Welcome to Ferris, Campus Life and A Parents Perspective.  Ended up with over 300 gigs of HD video.  NOTE: Back-up your data on multiple backup drives.

One of the main challenges was being awarded the contract during the summer when most of the major programs were not in session.  Then not being able to get the shots needed over the summer.  Plus with the deadline needed 14 days after the start of school meant we needed to shoot the first week when none of the programs were up to speed.  Then to meet the deadline two of the videos were edited in a marathon edit session Tuesday – Thursday.  10-19 hours per day.  For all your video and media needs – contact Duane at 231-937-5420.


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