by dwvideo | Jul 17, 2014 | blog
Interviews help tell the story.
Welcome to Binder Park Zoo
A Michigan Video Production Company, DW Video & Multimedia, LLC in this post highlights the Binder Park Zoo near Battle Creek. DW Video’s Buy Local TV series promotes Michigan Businesses, Communities and People. Welcome to Binder Park. Learn first hand some of the exciting things to do for children of all ages. According to Duane, “The GIRAFFE FEEDING is really fun”.
According to Binder Park Zoo’s website, “Binder Park Zoo is a 433-acre zoo that opened in 1977 near Battle Creek, Michigan, in the United States. Binder Park Zoo is one of the largest zoos in Michigan, and features a large array of animals and plants, including the Wild Africa Exhibit.”
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Let your people tell the story. Make it real.
Feeding the Giraffe’s is a fun time.
Binder Park Zoo a Pure Michigan Video produced by Duane Weed from DW Video & Multimedia in Howard City. DW Video is Michigan’s Video Production resource. www.dwvideo.com.php56-26.ord1-1.websitetestlink.com Looking for a good time.. lets go to the Zoo! The Binder Park Zoo in Battle Creek Michigan.
Since 1984 Duane has been promoting Michigan businesses, communities and people. Promoting your business, school, non-profit and more with affordable video and media production services. Contact Duane at 231-937-5420, Take a moment a fill out the form – we are here to help you.
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by dwvideo | Jul 16, 2014 | blog
Landing Pages by Location Based Keywords is part of our next 30 day challenge.
The ongoing need to feed the beast I call the Google Monster with Landing Pages by Location Based Keywords. As mentioned earlier the results of my 90 Day Blog/SEO challenge was successful. It showed my site beginning to reach key market areas. For what my business does we could be hired and work anywhere. At times we travel. Realistically my business shines in Michigan. In general terms a number of communities within that area.
For the next 30 days or so my new challenge is building Landing Pages by Location Based Keywords. Consider using location-based searches if your main market is in one region. When searching for a business in your area, search engine users will usually include their location in the search. Otherwise it gives you results from other states, not helpful if you need a roofer now. So, “home roofing contractor” becomes “home roofing contractor in Howard City Michigan. The more detail you put in your search, the better your results if finding what you need.
So that is what I am doing with each major keyword and location in my market area. NOTE: Been told by SEO programmers that Google frowns on using the same content on multiple pages with minor changes. Going back to our ‘home roofing contractor’ we would not place the same info on: ‘home roofing contractor big rapids’ – ‘home roofing contractor reed city’ and ‘home roofing contractor cadillac’ for example. The Google beast loves content, new and fresh content. This is where your time will be spent. Hours and hours working your Landing Pages by Location Based Keywords. Plus do not forget you still need to be blogging as well. Feed the BEAST.
As we journey through the wonderful world of SEO remember there are numerous ways to work our site organically. Please do not get discouraged. This is a marathon. A never-ending marathon. This 30 day challenge of building Landing Pages by Location Based Keywords is only one technique we decided on based on our 90 day analytic report. When will I know if this is a good use of time… 30 – 90 days from now.
My goal is to help you. You first have to begin with a website that has a great foundation. Then and only then can we move forward. This journey is one I am happy to share with you. Learn from my success and failures. Need help on your site? Contact me at 231-937-5420. We can design and build your site, your foundation and then help you along the path. Thank you!
DW Video & Multimedia, LLC is a full service video and media production company located in the quiet country side of Howard City. We service the Michigan communities from Grand Rapids to Grand Haven to Fremont, Big Rapids, Rockford, Greenville, Mount Pleasant, Midland and everything inbetween. Everyone has a story to tell and DW Video is telling it.
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Landing Page
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90 Day Challenge
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by dwvideo | Jul 15, 2014 | blog
So what is a landing page used for and should you use them? According to Wikipedia, “Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.”
From my 90 day Blog/SEO challenge the next step we are working on is adding a Landing Page to to each of our community/keyword pages. For me I have a market region that I do most of my work in. This region is one that my goal is to be found on the first page for my keywords naturally. This is called organic SEO. What is Organic SEO? Webopedia states, “Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages.” Meaning you do not have to pay Google to be found for your keyword and region.
Since each page will take an hour or two to create as this may take awhile. When creating these pages it is a calculate test. Meaning specific keywords will be targeted, then in 30 to 45 days we will analyse. Remember this is an infinite project that we will continue to adapt and modify in reaching our goals.
Contact Duane to design and maintain your website – call 231-937-5420.
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
by dwvideo | Jul 14, 2014 | blog
What to do with your stats?
From our 90 day Blog/SEO challenge we have reviewed Google Analytics in an earlier blog… now what? This information is valuable and will begin another challenge.
The good – Google Analytics shows we are getting traffic and people are staying on the site for two minutes and more. The bad – the phone is not ringing. So, how to get the users to contact us on the site or be reminded to contact: Our goal with the new challenge is to implement a “pop up contact form” that will trigger after the user has been on our site for a specific time. With most users hanging out for 2-3 minutes, we will have the pop-up say something like “Are you interested? Contact us now!!!” and have the form right in the box for them to fill out.
From the reviewed Google Analytics a couple choices are alternative domains and/or using our blog and landing pages with the keyword(s) in our domain. What does this mean, it means more testing.
So what is an alternate domain? Alternate domain is any domain that has been added to your server after the primary domain. By default, all alternate domains are completely independent domains. They can have their own content, email addresses, and settings. The way works is we would get a domain name that is based on keywords and a location the we would SEO on a single page. It would be separate from our site and just be a landing page with information, a link and a contact form. Short and simple and straight to the point.
Alternate domains are fairly close to how we utilize the blog posts to pull people in based on their information they’re looking for, except in this case we would be targeting keywords, bringing the users to a different site that is monitored by different analytics. This is a never-ending review of a website. Something that each and every one of us will have to do to get results from our sites. We want to know if prospects are truly interested then they will be referral traffic from this domain landing page. It will help weed out the people who are truly interested and those who are just surfing.
Landing pages is another part of our focus based on the results. According to Ubounce, “In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”
From our 90 day challenge the keyword results are great for our site, we just want them to start clicking “contact”, so we need to put it in their faces.
We have more work to do – we will continue blogging, adding landing pages and deciding if we are going to use alternate domains.
Serving Grand Rapids, Big Rapids, Rockford, Cedar Springs, Reed City, Greenville and all of West Michigan with Website Design and custom web app’s, DW Video is your Michigan Media Production resource. Duane can be reached at 231-937-5420.
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
