So what is a landing page used for and should you use them? According to Wikipedia, “Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.”
From my 90 day Blog/SEO challenge the next step we are working on is adding a Landing Page to to each of our community/keyword pages. For me I have a market region that I do most of my work in. This region is one that my goal is to be found on the first page for my keywords naturally. This is called organic SEO. What is Organic SEO? Webopedia states, “Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages.” Meaning you do not have to pay Google to be found for your keyword and region.
Since each page will take an hour or two to create as this may take awhile. When creating these pages it is a calculate test. Meaning specific keywords will be targeted, then in 30 to 45 days we will analyse. Remember this is an infinite project that we will continue to adapt and modify in reaching our goals.
Contact Duane to design and maintain your website – call 231-937-5420.