by dwvideo | Feb 12, 2016 | blog
Affordable Video Production is a relative statement. Everything in life cost money. A good friend once told me, You can have it cheap, on-time or quality…. pick two. When working with Nathan Hickman, owner and CEO of TaskPro we are always looking at ways to help promote and save him money. A few months ago we created three killer video profiles. Great for social media and websites. Now we are targeting one area and decided to go with Cable Advertising. What makes this affordable video production is we did not have to re-shoot any video. Just spend a few hours at the edit suite and we have three more commercials ready to go. Affordable, quality and attention to detail.
One huge advantage to working with DW Video, we pay attention to your bottom line. We are always looking for ways to provide you the biggest band for your budget. Nathan Hickman sent me this comment, “After another look I absolutely love them. Great work Kathy and Duane. This is approved. I’m really impressed with how they turned out.”
There are always ways to maximize your budget. Since 1984 DW Video has been in the business of providing video production services, our creative team is here to help. A team of Editors, Videographers, Creative Writers, Website – Graphic Designers all work to provide an affordable video production.
Remember the statement, You can have it cheap, on-time or quality…. pick two! Open communication from the beginning helps keep the budget in tack. Spending more time at the video shoot will provide more shot selections for use in a current video or others down the road. Re-purpose the video to meet all your marketing and sales needs. That is where DW Video comes in – contact Duane at 231-250-9624. Ready to tell your story.
GOOGLE My Business
by dwvideo | Jan 29, 2016 | blog
Using Video to reach members is a great way to educate and recruit new members. We do not capture video at all the meetings. What we are working on with the Grand Rapids Inventors Network or GRIN, is using video to reach their members with a series of highlights from select meeting throughout the year. The information provided to the members at these meetings are valuable and attendance is encouraged.
By editing a highlight video or two from each meeting we are able to apply local video marketing techniques to the YouTube videos and gear them at keywords potential members may use to find them.
The opening line in one of the YouTube descriptions states, “Learn how to publish Your game at the Grand Rapids Inventors Network monthly meetings held the second Tuesday of each month at the East Beltline Campus of Western Michigan University. The address is 2333 East Beltline Ave SE Grand Rapids, MI 49534.”
The title of the YouTube video was: Learn how to publish your game. So in the first paragraph that phrase is used. Then went on to write in when the meetings were and the location. This way if someone searching for GRIN, all the main info is in the first paragraph. Why, think about it for a moment… to make it easy for someone to attend the meeting.
Used the same content in the opening description for the Monthly Meetings Grand Rapids Inventors Network YouTube video. Focus on keywords and then build the description to make it search engine friendly.
For all of your video and social media production services contact Duane at DW Video. 231-250-9624. Or visit https://dwvideo.com. For more information on the Grand Rapids Inventors Network go to http://www.grinventors.org/.
Google Site
by dwvideo | May 2, 2015 | blog
Local Video Marketing services provided by Duane at DW Video & Multimedia work to sell, train and educate your prospect and customer. Call Duane at 231-937-5420.
Did you know that every day, people watch over 500 years’ worth of YouTube videos on Facebook?
Or that each minute, over 700 videos are shared through Twitter?
Video has become a cultural phenomenon. More and more companies are using on-line video as a powerful way to connect with their prospects and customers. With our Local Video Marketing we work with you to get your videos found in the market area you serve.
[youtube_sc url=”https://youtu.be/PW48eNzfMyg” title=”Local%20Video%20Marketing” rel=”0″]
Imagine telling your company story in a way that shows viewers who you are, what you do and what your offer is. The offer is key, your call to action is to pick up the phone and call. ATTENTION: Call me (Duane) at 231-937-5420 to learn about my FREE video offer.
New Product-Services videos convey specific key ideas and or features of a product or service. The Buy Local Video Profile is an interview-driven video that captures the emotions and feeling your staff, suppliers and customers have for your business.
Call DW Video today 231-937-5420. Let’s talk about how we can put local video marketing to work for you. And when you do, be sure to ask about my free video offer. My name is Duane and I look forward to helping you.
For more information on Local Video Marketing check out Reel SEO.
Forbes has some good tips on video marketing.
Check out Entrepreneur for more info on Local Video Marketing.
DW Video is a full service video production company serving Grand Rapids, Big Rapids, Muskegeon, Grand Haven, Greenville, Rockford, Newaygo, and all of West Michigan.
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by dwvideo | Mar 2, 2015 | blog
Was wondering the other day what the best way to use video on Facebook. Here are a couple things I found out.
1) Facebook video does show up in Google search.
2) Posting directly in YouTube increases Google search rankings.
Now, does using a You Tube video link on your business facebook page work better than posting video on facebook direct? According to business2community.com, video on facebook receive more comments than those via You Tube links. What does that mean to you? More interaction with your customers and prospects. You can also tag people on Facebook videos.
I will say my research has me scratching my head. Video on Facebook looks good. YouTube is a one stop source for video. Do you want to upload to both? Do you want to take the time. Are you using Facebook as your main social page or using other media sites. Facebook maybe more work than what you want to give to this. YouTube videos are great for overall social media integration.
What I find useful is a combination of video on Facebook and You Tube Videos. Putting my videos on DW Video You Tube Channel is my first step. Then placing certain ones on my dwvideomultimedia Facebook page is the next.
DW Video is ready to tell your story – contact Duane today 231-937-5420.
by dwvideo | Dec 18, 2014 | blog
Video Blogging is a path DW Video is on with our upcoming series promoting Michigan. It is an exciting time here in the studio. Talking with guest for the show and making connections.
In yesterday’s blog we discussed some basic audio and video equipment to get you started in video blogging.
LIGHTING: With today’s cameras (even the cheap ones) are usually good enough under available lighting for YouTube. However, when you are setting up space to do your video blogging keep one thing in mind. Think like the viewer. Would you like to see a dark, low light image of person talking to you? It does not take much with the cameras of today to get a nice looking image. The same goes for using to much light. Test it. Read up on low cost lighting. A nice softbox will take care of most of your needs.
EDITING: I am not going to get in a Mac vs PC contest here. Both are excellent for video blogging. It comes down to your technical ability. I use Sony Vegas and LOVE it. However, I edit for a living and need the power Vegas provides me. Do some research. YouTube is full of how to tips for any software out there. Video Blogging is all about keeping it simple. For our upcoming video blog we are doing just that. However, because we are doing it in the studio I will use a three camera set up. One wide shot, one on the host and one on the guest. This may change as we move forward – adapt and modify is my slogan.
If you do not want to be on camera maybe producing a slideshow style production with images, screen capture and narration is the answer. Software like Camtasia for capturing your computer screen and editing is one choice. I believe you should be on-camera. You are the expert, people connect better when they can see you.
Here is a tip I picked up at Social Media Examiner “For YouTube, make sure your URL is the first line in the description of the video. This will make it easy for people to locate and visit your site.
‘LIKE US ON FACEBOOK’ – For all your video and media production needs give Duane a call at 231-937-5420. Connect with Duane on Linkedin.
