Supporting Business during COVIC-19 pandemic

Supporting Business during COVIC-19 pandemic

HOWARD CITY — Every business owner, organization leader, school staff and community member has had to fight their own battles and has their own story to tell throughout the COVID-19 pandemic.

Duane Weed, owner of DW Video & Multimedia in Howard City, interviews Greenville Area Chamber of Commerce Executive Director Gae Wolfe over video chat for part of Weed’s “Chatting Local” series, which aims to promote awareness for local businesses during the COVID-19 pandemic. — Screenshot

Duane Weed, owner of DW Video & Multimedia in Howard City, wants to help spread those stories.

Since the COVID-19 pandemic began in Michigan in March, Weed has been hosting “Chatting Local” video sessions with community members and businesses throughout West Michigan.

“Back when this all started, we were actually on vacation,” Weed told the Daily News. “When all of this came down and we were looking at it, we realized we needed to get home, back to where it was safe. My mind immediately started asking what can I do. What can little old me do? I started thinking that I could tell stories. I could reach out to people and start sharing their stories.”

The purpose of these videos, Weed explained, is to highlight how one particular individual or organization might be responding to the pandemic and how others might be able to support them during this time.

“I’m not out for any dirt or doing an undercover investigation. I jokingly tell people that I’m not TMZ. It’s all about the person,” Weed said. “We’ll discuss what’s important to them, what are different ways that we can help them. I have no agenda here other than to tell their story.”

On average, Weed publishes roughly two to three videos a week; although, there are times when he says he’ll do closer to one a day.

Tri County Area Schools Superintendent Al Cumings is interviewed by Duane Weed for Weed’s “Chatting Local” series, which raises awareness of people’s stories during the pandemic. — Screenshot

All of the videos are done free of charge, as Weed’s primary goal is to help spread messages about the importance of local purchasing.

“It’s not about me. It’s about them,” Weed noted. “It’s about whatever we can do to get their story out. If I can help them push it out to their networks, the important part is that it gets to their customers, their suppliers and distribution networks so that they can know what’s going on with this particular business.

“The only thing I ask in return comes from sharing is caring — we’d like them to share the video and tag DW Video & Multimedia. That’s the only thing I ask, because it’s all about the sharing, pushing out and promoting local.”

So far, Weed has published around 21 videos, with interviewees ranging from community members at Tri County Area Schools speaking about food distribution to Greenville Area Chamber of Commerce Executive Director Gae Wolfe touching on ways everyone can support local during this time.

“I did a story with (David Ringler) from Cedar Springs Brewing Co. He was very insightful about what’s going on in that industry and the innovative things they’re doing to keep their business alive,” Weed mentioned. “I did a two-part series with West Michigan Technology and Design on how to use Zoom, since everybody is using it during this time.”

Bill Simpson Jr., owner of Simpson Family Funeral Homes, recently worked with Weed for a video on how his business has had to adapt to the COVID-19 situation.

Duane Weed, owner of DW Video & Multimedia in Howard City, puts together a music video for Grace Evangelical Free Church as part of his “Chatting Local” series, which raises awareness of people’s stories during the COVID-19 pandemic. — Submitted photo

“Duane is a top-notch professional who knows his way around a video camera and software,” Simpson told the Daily News. “He makes you feel very comfortable, and it’s nice to have a local company supporting local businesses. We can go to Grand Rapids or use Amazon to buy things, but I’m a firm believer that we should shop local.

“Funeral home advertising is a little unique. People always appreciate knowing what’s out there and knowing what your business offers. With funeral homes, sometimes people are afraid to ask questions — sometimes it feels weird or awkward. These videos are a non-threatening way to get those questions answered and update the community on things.”

Weed says that he’s also highly dedicated to making sure that each individual’s video is of the highest quality.

“My big thing is audio and video. I work with the person to make sure I’ve got good headroom, good composition. We make sure they’re not in front of a window. We’re not after a witness protection image; we’re more after making them look good,” Weed said.

While Zoom is usually the most common format Weed uses to conduct the interviews, he’s willing to work on whatever online platform the interviewee is most comfortable with.

According to Weed, the videos posted so far have generated plenty of interest and goodwill in the community.

“People are appreciative,” he said. “Some of the videos will have ten to 12 shares; others will have 50 or 60 shares. That’s telling me that the story is touching somebody.”

Duane Weed, owner of DW Video & Multimedia in Howard City, edits together interviews of local community members and business owners for part of his “Chatting Local” series, which tells stories of local individuals and organizations during the COVID-19 pandemic. — Submitted photo

Most of those Weed has interviewed live within West Michigan — whether that be in Montcalm County, Holland, Grand Rapids, Kalamazoo, Big Rapids, etc. — but he’s also done a few videos for those in northern Michigan or around the Chicago area.

“There’s a lot of hurt and anxiety that’s currently going on,” Weed said. “Businesses that are losing money or have lost money due to this stay at home order caused by COVID-19. We’re fighting against something we can’t see, and people understand that. They’re doing the best they can to keep their doors open. They’re being interactive, trying to be creative. Learning new techniques, reading books or mastering new procedures they can bring in the workplace.

“We’ve been dealt a whole new hand and have to figure out what that’s going to look like. I’m hoping these stories inspire somebody and tells them they’re not alone. That, to me, is inspiring.”

For more information, visit or search for DW Video & Multimedia on Facebook. Videos can also be found on the “Chatting Local” YouTube page.

Telling stories in the time of coronavirus – Daily News Greenville Michigan

DW Video & Multimedia launches free video program to tell stories of businesses, community members

DW Video Google My Business Website

DW Video Google My Business Website

DW Video Google My Business Website

DW Video Google My Business WebsiteDW Video Google My Business Website is another tool we as business owners may want to pay close attention to.  Help your Google presence by creating, editing and publishing your Google My Business website.  Check out our site at  

Business Profile

Create and or update your business profile.  According to Google, “Take charge of what people see when they do a local search for your business. Google My Business gives you the tools to update your Business Profile and engage with your customers from your phone, tablet and computer.”  Note that you need to have a verified listing on Google My Business to use the website builder.

Why Google My Business Website

  • So easy to create a one page site and manage it via your business profile.
  • Use it as a landing page for your Google My Business Profile.
  • Add images, custom cover photo.
  • Since it is google it easily matches up with Google Maps.  Shows your contact and business hours info.
  • You don’t even have to worry about updating as Google automatically updates your information for you from the data from your google my business listing.
  • Mobile-friendly.

Already have a website

Google My Business is yet another online asset to expose people to your business. Google is a credible platform to get your branding and messaging consistent.

Contact Duane at 231-250-9624.

Videos with Purpose

videos with purpose

Going to new heights to meet your needs!

Video with purpose means having videos that rank on search engines like Google, Bing, Yahoo and more.  At DW Video & Multimedia and Buy Local Michigan, Michigan’s Video Storyteller Duane Weed produces videos that have a purpose.

DW Video and the Creative Team is a group of passionate people in visual storytelling, advertising, graphic and web design, programmers, writers, video producers and more.  One thing they all have in common… creating videos with purpose.





Producing Videos for all kind of Budgets and Uses:

  • Corporate Videos
  • Medical Video Testimonials
  • Promoting Michigan Communities
  • Discover Michigan Videos promoting Communities, Landmarks and Events.

    • Buy Local Michigan Feature Videos

  • Why DW Video?
  • School-College-University Videos
  • Lodging-Golf-Real Estate Videos
  • Customer Testimonials – make them real and not staged.
  • Sell your Services with Video – Customers say it best!

For all your video and media production needs – Contact Duane today at 231-250-9624.  

Google My Business

Affordable Video Production

Affordable Video Production

affordable video productionAffordable Video Production is a relative statement.  Everything in life cost money.  A good friend once told me, You can have it cheap, on-time or quality…. pick two. When working with Nathan Hickman, owner and CEO of TaskPro we are always looking at ways to help promote and save him money.  A few months ago we created three killer video profiles.  Great for social media and websites.  Now we are targeting one area and decided to go with Cable Advertising. What makes this affordable video production is we did not have to re-shoot any video.  Just spend a few hours at the edit suite and we have three more commercials ready to go.  Affordable, quality and attention to detail.

One huge advantage to working with DW Video, we pay attention to your bottom line.  We are always looking for ways to provide you the biggest band for your budget.  Nathan Hickman sent me this comment, “After another look I absolutely love them. Great work Kathy and Duane. This is approved. I’m really impressed with how they turned out.”

There are always ways to maximize your budget.  Since 1984 DW Video has been in the business of providing video production services, our creative team is here to help. A team of Editors, Videographers, Creative Writers, Website – Graphic Designers all work to provide an affordable video production.

Remember the statement, You can have it cheap, on-time or quality…. pick two!  Open communication from the beginning helps keep the budget in tack.  Spending more time at the video shoot will provide more shot selections for use in a current video or others down the road.  Re-purpose the video to meet all your marketing and sales needs.  That is where DW Video comes in – contact Duane at 231-250-9624.  Ready to tell your story.

GOOGLE My Business

Using Video to reach members

Using Video to reach members is a great way to educate and recruit new members.  We do not capture video at all the meetings.  What we are working on with the Grand Rapids Inventors Network or GRIN, is using video to reach their members with a series of highlights from select meeting throughout the year.  The information provided to the members at these meetings are valuable and attendance is encouraged.

By editing a highlight video or two from each meeting we are able to apply local video marketing techniques to the YouTube videos and gear them at keywords potential members may use to find them.

The opening line in one of the YouTube descriptions states, “Learn how to publish Your game at the Grand Rapids Inventors Network monthly meetings held the second Tuesday of each month at the East Beltline Campus of Western Michigan University. The address is 2333 East Beltline Ave SE Grand Rapids, MI 49534.”

The title of the YouTube video was: Learn how to publish your game.  So in the first paragraph that phrase is used.  Then went on to write in when the meetings were and the location.  This way if someone searching for GRIN, all the main info is in the first paragraph.  Why, think about it for a moment… to make it easy for someone to attend the meeting.

Used the same content in the opening description for the Monthly Meetings Grand Rapids Inventors Network YouTube video.  Focus on keywords and then build the description to make it search engine friendly.

For all of your video and social media production services contact Duane at DW Video.  231-250-9624.  Or visit  For more information on the Grand Rapids Inventors Network go to

Google Site

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