by dwvideo | Sep 26, 2014 | blog
DW Video used a three axis stabilizer with a GoPro to produce a video at Solon Center Wesleyan Church Cedar Springs MI. Earlier this week we shot a quick video at Solon Center Wesleyan Church to promote their new obstacle course.
Using the obstacle course as part of their outreach ministry Duane decided to go with a fast paced, action filled video to highlight the course and promote Solon Center.
[youtube_sc url=”http://youtu.be/Bc08OdCIDOY” title=”Solon%20Center%20Wesleyan%20Church” rel=”0″]
Using the G3 Ultra Handheld 3-Axis GoPro Stabilizer for some fabulous video.
DW Video produced the Solon Center video with The “Magic Wand” with the Hero 3 camera by GoPro using the Feiyu G3 Ultra Handheld 3-Axis GoPro Stabilizer. Our first project that we used the stabilizer for was Ferris State University. It was awesome to say the least.
Contact Duane at DW Video & Multimedia, LLC at 231-937-5420 to produce your next video.
Like DW Video on Facebook – http://www.facebook.com/dwvideomultimedia
by dwvideo | Sep 24, 2014 | blog
Connect with Customers with a custom produced video by DW Video.
If your business needs to connect with customers… you need DW Video. Building relationships with prospects and customers is job one. From the information you place on your web and social media sites to the print and direct response message you have out there. Your mission is to connect. To connect with a person and build a relationship with them. These days your message is more than text. Connect with customers with video. Video is an incredible and powerful tool that takes your message from simply claiming your product is remarkable to actually demonstrating that it is.
Telling your story can be affordable. One question I ask all the time – Is your business a million dollar business or one that needs to look like one. What I mean by that is your look, your images, the flow of your story is important to your prospects. And it should be so very important to you in your plan to connect with customers. To connect with customers you need to make it real. Not hype. Not flashy. To connect with customers is real. At DW Video our storytelling captures your business, church, school and non-profit with a personal touch.
Big Business, Retail and Non-Profits all need video.
[youtube_sc url=”http://youtu.be/-Agbss2FdSc” title=”Stage%20M” rel=”0″]
Video marketing is an important part of your brand mix. Video builds your accountability, your presence, your brand and it does not need to be expensive. Video lets you tell a visually engaging story that adds emotion and transparency to the online shopping experience. It creates trust by showing that the product is real and so are the people that make it.
Yes, video can have a price tag with with. So do cars, so does your products and services. However, we work with customers to build within a budget if we can. Have a package for $500 and depending on your need could also spend thousands. All based on what you need.
Small business is the heart of America. Have DW Video tell your story.
[youtube_sc url=”http://youtu.be/jLHELxotO0E” title=”Video%20Marketing” rel=”0″]
According to Shopify there are five tips for connecting with customers.
1) Discover What Makes Your Product Remarkable
2) Persuade With Video
3) Resonating and Empathizing with Potential Customers
4) Sell with Emotion, Justify with Logic
5) Risk Removal
Connect with Duane by calling 231-937-5420.
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by dwvideo | Jul 14, 2014 | blog
What to do with your stats?
From our 90 day Blog/SEO challenge we have reviewed Google Analytics in an earlier blog… now what? This information is valuable and will begin another challenge.
The good – Google Analytics shows we are getting traffic and people are staying on the site for two minutes and more. The bad – the phone is not ringing. So, how to get the users to contact us on the site or be reminded to contact: Our goal with the new challenge is to implement a “pop up contact form” that will trigger after the user has been on our site for a specific time. With most users hanging out for 2-3 minutes, we will have the pop-up say something like “Are you interested? Contact us now!!!” and have the form right in the box for them to fill out.
From the reviewed Google Analytics a couple choices are alternative domains and/or using our blog and landing pages with the keyword(s) in our domain. What does this mean, it means more testing.
So what is an alternate domain? Alternate domain is any domain that has been added to your server after the primary domain. By default, all alternate domains are completely independent domains. They can have their own content, email addresses, and settings. The way works is we would get a domain name that is based on keywords and a location the we would SEO on a single page. It would be separate from our site and just be a landing page with information, a link and a contact form. Short and simple and straight to the point.
Alternate domains are fairly close to how we utilize the blog posts to pull people in based on their information they’re looking for, except in this case we would be targeting keywords, bringing the users to a different site that is monitored by different analytics. This is a never-ending review of a website. Something that each and every one of us will have to do to get results from our sites. We want to know if prospects are truly interested then they will be referral traffic from this domain landing page. It will help weed out the people who are truly interested and those who are just surfing.
Landing pages is another part of our focus based on the results. According to Ubounce, “In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”
From our 90 day challenge the keyword results are great for our site, we just want them to start clicking “contact”, so we need to put it in their faces.
We have more work to do – we will continue blogging, adding landing pages and deciding if we are going to use alternate domains.
Serving Grand Rapids, Big Rapids, Rockford, Cedar Springs, Reed City, Greenville and all of West Michigan with Website Design and custom web app’s, DW Video is your Michigan Media Production resource. Duane can be reached at 231-937-5420.
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
by dwvideo | Jul 10, 2014 | blog
WordPress Blog and SEO results from our 90 day challenge. Before getting into the data I want to cover a couple items. For all the do it yourself person be prepared to spend time based on the results you are looking for. For 90 days my WordPress Blog and SEO goal was to get my new site ranked in my area. Even when you do it yourself there is a cost involved. Each of my blogs on average took one to two hours to write. What is the cost? According to our consulting rate and other local writers in the area $25-$50/hr is an average rate. So 90 blogs at one to two hours per blog is 90 to 180 hours of prep at $25/hr. That is $4500 to $9000 of your time. Your time is valuable so use it well. (btw: DW Video offers a monthly WordPress Blog and SEO maintenance program – call 231-937-5420 to discuss your project)
When writing your blog what do you write about. What keywords do you use? What market area do you aim for? This will also be part of your prep time.
90 day challenge results for our WordPress Blog and SEO challenge.
When I began my WordPress Blog and SEO challenge my new site was not found at all. Ready for the data – here we go. Lets look at some search terms involving keywords related to my site:
** “Michigan Video Production” Placement: 4 Page This displays the home page url, using content on www.dwvideo.com.php56-26.ord1-1.websitetestlink.com and shows that url in the results.
** “Big Rapids Video Production” Placement: 4 Landing page shows up here, with “Big Rapids Michigan” in url – Additionally the other two posts are blog posts
** “Big Rapids VHS to DVD” Placement: 6 This pulls up the blog post regarding vhs to dvd. Technically this is the first result that isn’t a yellow pages ad or angieslist.
** “Cedar Springs Video Production” Placement: 1 Fantastic result for Cedar Springs if a user searches for “Video Production” in the city.
** “Big Rapids Video” Placement: 3 page Despite being listed on the 3rd page DW Video is the first Video Production company.
Additional Keywords and Placement:
** “big rapids medical video production” First 3 results on First page.
** “reed city medical video production” first result on first page
** “grand rapids medical video production” Second result on first page
** “cedar Springs video to DVD” second result on Second page
** “rockford media productions” 3rd page result
Here is an important fact that you need to know right now. No sugar coating. Working your site for WordPress Blog and SEO for results is an infinite project once you begin. Google is a data beast that is always hungry.
The data is one item, knowing what to do with it is the next step. In my next blog we will begin looking at what we are going to do with this data.
Serving Grand Rapids, Big Rapids, Rockford, Cedar Springs, Reed City, Greenville and all of West Michigan with Website Design and custom web app’s, DW Video is your Michigan Media Production resource. Duane can be reached at 231-937-5420.
Reviewed Google Analytics
90 Day Challenge
Google Analytics
by dwvideo | Jul 3, 2014 | blog
In ninety days my site is two and three on page one with the keyword phrase video production big rapids
From April one to July one I did a 90 day website-blog-SEO challenge on my dwvideo site. According to one of my clients and friends, Dr. Harpreet Singh references Simon Sinek’s Start with the Why of the Problem. ‘Don’t tell someone what to do – tell them how to do it’ – that is my goal. The purpose of my challenge was two fold: One is the share the data with you as I learned more and two, for us to feed the Google beast targeted keywords so our SEO grows.
What is the Google beast you ask? The Google beast thrives on content. It graves it, wants it, cannot live with it. So, on your website you need to be Google friendly and feed the content beast. For my challenge the focus was on feeding the beast through my Blog. One blog post a day for ninety days. BTW: Larry and I are still reviewing the data from the ninety days. From the data we will have the good, bad and ugly. I promise, this info will be posted as soon as we can.
Why did I start this challenge? It all began when we changed our website. We have a new look, feel and direction for the new site. The problem at first, not a huge problem, was my old site was ranked and I did not want it showing up anymore.
Now back to the results of the challenge. For one result (and there will be more) lets look at the phrase – video production big rapids. We are listed two and three. the second result is from one of my blogs. The third result is from my landing page. More on landing pages later.
The 90 day website-blog-SEO challenge is just the start. Remember when mentioned before the Google beast thrives on content. Another tip, it is always hungry. This is what you have to continue to feed with content often.
Was curious that if the dwvideo.com.php56-26.ord1-1.websitetestlink.com site was ranked for the keywords I wondered, “how were my images ranked?” The images below are from page one, beginning from the top of the page.
Our images from the same video production big rapids ranked well on the first page.
Duane Weed is a video/media producer that creates videos, websites, web apps to help your business. DW Video services all of Michigan with our focus on West-Central Michigan communities of Grand Haven, Greenville, Rockford, Grand Rapids, Cedar Springs, Big Rapids, Newaygo, Fremont, Lakeview, Reed City, Midland, Mt Pleasant and everything in-between. Contact Duane at 231-937-5420.
In future posts we will cover:
target keyword post – video production big rapids
Non targeted key word post – GRIN
Site traffic – where the traffic is coming from
analytic results
find a community that needs my info. Linkedin communities – for example – I need to comment on these post to grow my ranking.
