by dwvideo | May 2, 2014 | blog
DW Video produces Michigan manufacturing videos for companies like Reed City Tool. In this product video, engineer Bruce Killingbeck explains the features and benefits RCT 550 Ton press provides the garage and entry door industry.
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This product video produced for RCT is an excellent example of a Michigan Manufacturing Video produced by DW Video.
We took the Buy Local Video Profile style for producing this video. By doing this we were able to keep the video affordable and effective. “What I like best about this video is Bruce does an excellent job of talking to his audience” states DW Video owner Duane Weed. “The features and benefits he covers answers all the frequently asked questions they receive. It is real, not an actor. Bruce deals with customers everyday and I told him to think of the cameras as one of them… this worked out wonderful.”
Every corporate business in Michigan has a compelling story. The Buy Local Video Profile tells that story on your website and social media sites. Video works for sales, marketing and advertising your corporate business.
When producing Michigan manufacturing videos we begin by understanding your audience. The best video in the world will not work if we do not understand your target market. From the audience we then work on and in this case the FAQ’s customers are asking. People will watch your video if you give them content. With the Reed City Tool video, not only is the content there… we are showing the machine work. How the dies move, covering the benefits.
To learn more about Reed City Tool visit their website.
visit Reed City Tool’s website at reedcitytool.com
DW Video ready to help tell your story. Contact us today!
by dwvideo | May 2, 2014 | blog
Camilles on the River – scene from the finished video
While shooting a TV Commercial for KJM Production’s client, Camille’s on the River, we had owner Jim Holt0n do a Buy Local Video Profile. This Mount Pleasant Video Profile offers a personal touch by the owner. It is not always easy, however you are the best one to tell your story. Watch the video below.
“You never want to assume and just come in and shoot a TV Commercial or Buy Local Video Profile for a person’s business,” comments Duane. “Kathy set the shoot up with Jim to have a select group of his customers come in, just for the production. This works great since we had control over each scene.”
For example having the wait staff bringing out their food. We did this three or four times – which meant handing the customer their food… and then taking it away. Do not worry – once we were done, the customers were treated to an excellent meal. It is all about communication and planning.
Some behind the scenes images from our Mount Pleasant video shoot.
Jim being interviewed for the Buy Local Video Profile
Through the lens – Setting up a nice table shot.
Welcome to Camilles on the River in Mount Pleasant Michigan! Camille’s On The River is a 45-seat intimate restaurant featuring regional and seasonal flavors combined with upscale comfort food. The restaurant also has a space for small private dinners as well as a martini lounge with specialty cocktails and small plates.
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Mount Pleasant, We are here to help with all your digital media and video production needs – contact Duane.
by dwvideo | May 2, 2014 | blog
Made in Michigan… Wanna see how they make the interior of your freezer – refrigerator? This three minute music montage goes through the process of NBI Cabinet and Door construction.
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When I decided to do a blog post on Made in Michigan, I thought, hummm, I work with businesses in Michigan. This sent me on a mission to see what else was Made In Michigan. Within five minutes here is what I found – the ones I like: michigan-made.com, Handmade Michigan, Buy Michigan Now
On location shooting the video in this example. Made in Michigan – Buying Locally – what a great concept.
There are many reasons to buy locally. Here are a few:
1) When you buy from an independent, locally owned business, rather than a nationally owned businesses, significantly more of your money is used to make purchases from other local businesses. Thus keeping your (their) money locally.
2) Non-profit organizations receive more support from smaller business owners than they do from large businesses.
3) Buying local creates community. People like doing business with people they know and trust.
4) Small local businesses are the largest employer nationally.
5) Local businesses are more likely to hire local people. These people have a better understanding of the products they are selling and take more time to get to know customers.
DW Video & Multimedia, LLC is a Michigan Based Company promoting Michigan Businesses, Communities and People. Put our award winning video production services to work for you. We are here to help you and support Michigan. Call Duane at 231-937-5420.
by dwvideo | May 1, 2014 | blog
What is a websites social value? Getting a user to return frequently is important. The goal is to find ways to focus on the prospects needs and serve them with content. As a result, you’ll get the kind of ‘stickiness’ on your website that will bring people back.
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One way video can help is to have your videos transcribed and then place text content on your web page underneath your video. This way users and search engines can read the content. If someone can’t turn the sound on because they are at work, they can still get the information. This can be time consuming, however for SEO… it may be worth it. Note: this is on our to do list for testing – more later.
Found some good information on this website http://www.wordtracker.com/academy/video-for-seo
Video Means Business – Having a Buy Local Video Profile produced for each of your key personal goes along way in building trust with prospects and keeping eyes on your site longer. What do we mean? While a person is watching your video they are staying on your website. By doing this they are looking at other elements of your site. Keeping them on your site while they get to know you, your business and your products and services. Goes along way in making the sale.
By using the video profile you share your story. This can include new product announcements, equipment updates, new services being added to your business, video testimonials and much more. Your story is told in a clean, professional and compelling way… all the while creating your websites social value.
A websites social value can mean people today want to get to know you before doing business with you. It is hard in this fast pace world of media. It is not always a Buy Local world, however it needs to be. Customers supporting local businesses also support the infistructure of fire, police and road maintenance. Buying local supports schools and local clubs, events and churches. Buying local keeps monies in your community, helps businesses grow, which in turn helps drive the local economy and good will. Without local customers supporting businesses… the roads deterioate, schools cut programs, fire and police departments. Businesses give when they are supported.
As a business you need to tell your story. The Buy Local Video Profile does that on your website, social media sites, broadcast commercials and on DVD.
Related Information: WordTracker
