by dwvideo | Dec 5, 2015 | blog
Six Part Video Blogging Series
Watch and ‘Like’ our dwvideomultimedia Facebook Page
1) Know Your Audience.
2) Add humor when possible.
3) Talk to the people, not at them.
4) Pay attention to audio.
5) Blogging is a series. Part 1, Part 2, etc.
6) Good Composition and Framing.
7) Keep it as short as you can based on the content.
8) Share-Use the social media platform that works best for your business and SHARE!
9) Use Local Video Marketing Techniques to help your videos rank.
10) Call Duane at 231-937-5420 if you have questions or need DW Video to assist.
by dwvideo | Dec 19, 2014 | blog
For our upcoming project we decided to that Video Blogging using YouTube is our best distribution method. Why do you ask? YouTube is the second largest search engine and owned by Google. And as a social media site that compares to Facebook. We are able to connect with others on YouTube by subscribing to their channels and having them subscribe to ours.
Youtube does have some faults and one of them as compared to Vimeo. Vimeo does not run advertisements on any of the videos that you upload. This is probably the biggest advantage of hosting your videos on Vimeo instead of YouTube. A con of Vimeo vs YouTube is there is a cost. Money has to be made in some way. We have all heard it – nothing in life is free. So if you are Video Blogging using YouTube it helps to know all the pros and cons. I am not saying one is better than the other or taking sides. You need to do what is best for you and your channel. I decided to chose YouTube based on my needs.
When you are doing Video Blogging remember it is all about quality content. Feed the Google Beast with quality content and it helps in your rankings, thus, growing your channel and businesses. Develop a blog on your site and push the social media like Facebook, Linkedin and others.
Video content is growing into a huge part of our media consumption, and YouTube is at the forefront. With the written blog there most niches are done to death. However, take that to a video platform and you may just have something. For my upcoming Vblog promoting Michigan I am looking for ways to not only promote the people and communities on Michigan but also to promote businesses, organizations, schools and non-profits. Heck, we are even going to book some Michigan musicians. Home grown and rockin… what a great combination.
Follow DW Video on facebook, Connect with Duane on Linkedin and check out our blog. At DW Video we provide Video and Media services all over Michigan including the cities of Grand Rapids, Rockford, Reed City, Newaygo, Muskegon, Mount Pleasant, Greenville, Fremont and Cedar Springs.
by dwvideo | Dec 18, 2014 | blog
Video Blogging is a path DW Video is on with our upcoming series promoting Michigan. It is an exciting time here in the studio. Talking with guest for the show and making connections.
In yesterday’s blog we discussed some basic audio and video equipment to get you started in video blogging.
LIGHTING: With today’s cameras (even the cheap ones) are usually good enough under available lighting for YouTube. However, when you are setting up space to do your video blogging keep one thing in mind. Think like the viewer. Would you like to see a dark, low light image of person talking to you? It does not take much with the cameras of today to get a nice looking image. The same goes for using to much light. Test it. Read up on low cost lighting. A nice softbox will take care of most of your needs.
EDITING: I am not going to get in a Mac vs PC contest here. Both are excellent for video blogging. It comes down to your technical ability. I use Sony Vegas and LOVE it. However, I edit for a living and need the power Vegas provides me. Do some research. YouTube is full of how to tips for any software out there. Video Blogging is all about keeping it simple. For our upcoming video blog we are doing just that. However, because we are doing it in the studio I will use a three camera set up. One wide shot, one on the host and one on the guest. This may change as we move forward – adapt and modify is my slogan.
If you do not want to be on camera maybe producing a slideshow style production with images, screen capture and narration is the answer. Software like Camtasia for capturing your computer screen and editing is one choice. I believe you should be on-camera. You are the expert, people connect better when they can see you.
Here is a tip I picked up at Social Media Examiner “For YouTube, make sure your URL is the first line in the description of the video. This will make it easy for people to locate and visit your site.
‘LIKE US ON FACEBOOK’ – For all your video and media production needs give Duane a call at 231-937-5420. Connect with Duane on Linkedin.
by dwvideo | Dec 17, 2014 | blog
So you want to be a video blogger? At DW Video & Multimedia we are in production for our soon to be released video blog. So we are going to add video blogger to our list of titles.
As part of our marketing campaign I was looking at ways to increase our business and to help people. After some research Video blogging became very appealing to me. My passion has been helping people promote their business, organization and non-profit. In addition loving promoting Michigan. So, in the next couple weeks we are beginning our path as a video blogger and promoting Michigan businesses, communities and people. More info to come.
So back to the question, So you want to be a video blogger? Here are some helpful tips in creating your program.
First, you need content. What is your expertise? What can you bring to the table and share that will help teach and inform others on how to do something? This process is a marathon and you need to have content that is on-going.
How are you going to do this? For our method we are setting up a new YouTube channel, going to setup a page on our website and use other social media networks to share our message.
Once you have the content and delivery method taken care of. Lets now look at some basic equipment needs.
AUDIO: I believe that audio is 90% of a great video. Look for a camcorder that comes with a MIC input and then buy an external microphone. You can get a Lav mic for the best audio for your video blog. The key here is to get the microphone as close as you can
If you have a camera that does not have a MIC in, you can record the audio on a separate audio recorder like the Zoom H4n Handy Recorder which I have and merge the audio with video in editing program.
VIDEO: For a basic camera the Zoom Q4 has an external mic input that would be ideal for what you need. I have one of these cameras and use it for behind the scenes shots all the time.
Need to use our studio or have DW Video produce your Video Blogs? Contact me at 231-937-5420 or connect on Linkedin.
by dwvideo | Dec 16, 2014 | blog
Producer-Director Duane Weed, DW Video & Multimedia, LLC is planning a Vblog coming out for the first of 2015.
For an upcoming Video Blog or Vblog channel being produced by DW Video (more info to come) the challenge has provided some excitement. Today, with media and video everywhere. Having video on-line does two things — 1) Everyone has an opinion and through this it puts people on an equal footing with news and media resources. 2) Provides a path to make it social and connect with people. This can include the casual visitor and a prospect or customer.
When producing a Vblog it is important to get to the point right away. Draw the viewer in right away. The internet has made us an impatient society (blaming now on the internet, sure there are many more factors to lengthy and off topic for this post). People make decision on rather to stay or go usually within the first 10 seconds. However, once you have them, the rest is up to the content of your story.
How long should your Vblog be? The answer to that is two fold, 1) As short as you can make it and 2) long enough to provide the viewer with what they came for. Sounds like politician speak. With your topic and audience you will have to do some testing. One trick I learned many years ago. If you have a topic that takes twenty minutes to cover. Do it in segments or chapters having each be 2-5 minutes in length. Remember the ‘to be continued’ at the end of our 70’s TV shows?
We live in a world with rather short attention spans. Work your Vblog to your audience. Keep them coming back.
At DW Video & Multimedia, LLC we are here to tell your story. Corporate, Retail, Education, Religious, Non-Profit and more. We are here to help – call 231-937-5420.
LIKE US ON
Connect with Duane on Linkedin.
Learn what we can do for you – Call 231-937-5420 of fill out the form and we will get with you soon. Thank you!
[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Phone’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]
