by dwvideo | Oct 22, 2014 | blog
Transferring videotape to DVD and sharing with others is a great gift idea. A way to preserve those memories and pass along to others.
Do you even have a videotapes player? Videotapes may not last forever. Transfer them to DVD to preserve and share.
Videotape will not last forever This weeks Buy Local Minute we will deal with transferring your videotapes to DVD. Videotapes will not last forever. I experienced this first hand with a recent order. Videotapes from 1985 that had not been played in a long time. Precious memories that could not be replace. The problem: the tape had been deteriorating and sticking to itself. Meaning it would not play. After a few days of working with the tapes I was finally able to get them to play all the way through. Get with DW Video today and have us transfer your videotapes to DVD. Remember to shop and buy locally.
Great memories are meant to be relived and shared. Transferring videotape to DVD at DW Video is your solution.
– The footage from videotape no longer breaks down.
– Videos become easy to watch. Do you even have a VCR?
Give Duane a call 231-937-5420.
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DW Video serves the communities of Cedar Spring, Greenville, Rockford, Kent City, Sparta, Fremont, Newaygo, Big Rapids, Canadian Lakes and all of West Michigan.
by dwvideo | Oct 8, 2014 | blog
Keeping Employees safe with a training safety video produced by DW Video,
Big Rapids-Rockford-Greenville-Keeping Employees safe is the goal of an employer and to provide them the proper training to do so. At DW Video we not only work in the communities mentioned, we cover the great state of Michigan. Have camera… will travel. Our job is to tell your story. From promotion to training and safety videos that is our job and we do it well.
According to Greg Schuetz, “I am the Human Resources Director at Steeltech Ltd. Steeltech is a foundry that produces stainless steel castings. It is my responsible for the safety of our employees.”
People today learn by watching. They learn by observing the right way to do a task and then with practice master the job. At DW Video we tell your story.
“Duane produced safety videos for our facility. They highlighted equipment that can be hazardous if not operated correctly”, states Greg. “So far, we have made 3 videos and are planning on producing other ones for our company.”
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It all begins with a script that provides the content and provides a shot list when it comes time to pull out the cameras. When capturing digital video it includes a series of long shots to establish where we are and close ups to highlight the detail of what is being demonstrated.
According to Greg, “I like working with Duane, because he is flexible on scheduling and working with us during production. He learns the process of the equipment that we are highlighting and understands the nature of what we’re doing and the safety features that are important to highlight for our people. He is also very responsive. Recently, I had to make a dvd for a doctor regarding a workers compensation issue. I had the video on my cell phone. The doctor needed it right away and Duane was able to do it the same day and he down-loaded off my phone and loaded it on to the dvd while I waited.”
For your next training and safety video give DW Video at 231 937-5420. We can set up a time to discuss your needs and come up with a budget. Thank you for your time and I look forward to hearing from you. www.dwvideo.com.php56-26.ord1-1.websitetestlink.com
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by dwvideo | Sep 24, 2014 | blog
Connect with Customers with a custom produced video by DW Video.
If your business needs to connect with customers… you need DW Video. Building relationships with prospects and customers is job one. From the information you place on your web and social media sites to the print and direct response message you have out there. Your mission is to connect. To connect with a person and build a relationship with them. These days your message is more than text. Connect with customers with video. Video is an incredible and powerful tool that takes your message from simply claiming your product is remarkable to actually demonstrating that it is.
Telling your story can be affordable. One question I ask all the time – Is your business a million dollar business or one that needs to look like one. What I mean by that is your look, your images, the flow of your story is important to your prospects. And it should be so very important to you in your plan to connect with customers. To connect with customers you need to make it real. Not hype. Not flashy. To connect with customers is real. At DW Video our storytelling captures your business, church, school and non-profit with a personal touch.
Big Business, Retail and Non-Profits all need video.
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Video marketing is an important part of your brand mix. Video builds your accountability, your presence, your brand and it does not need to be expensive. Video lets you tell a visually engaging story that adds emotion and transparency to the online shopping experience. It creates trust by showing that the product is real and so are the people that make it.
Yes, video can have a price tag with with. So do cars, so does your products and services. However, we work with customers to build within a budget if we can. Have a package for $500 and depending on your need could also spend thousands. All based on what you need.
Small business is the heart of America. Have DW Video tell your story.
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According to Shopify there are five tips for connecting with customers.
1) Discover What Makes Your Product Remarkable
2) Persuade With Video
3) Resonating and Empathizing with Potential Customers
4) Sell with Emotion, Justify with Logic
5) Risk Removal
Connect with Duane by calling 231-937-5420.
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by dwvideo | Jul 16, 2014 | blog
Landing Pages by Location Based Keywords is part of our next 30 day challenge.
The ongoing need to feed the beast I call the Google Monster with Landing Pages by Location Based Keywords. As mentioned earlier the results of my 90 Day Blog/SEO challenge was successful. It showed my site beginning to reach key market areas. For what my business does we could be hired and work anywhere. At times we travel. Realistically my business shines in Michigan. In general terms a number of communities within that area.
For the next 30 days or so my new challenge is building Landing Pages by Location Based Keywords. Consider using location-based searches if your main market is in one region. When searching for a business in your area, search engine users will usually include their location in the search. Otherwise it gives you results from other states, not helpful if you need a roofer now. So, “home roofing contractor” becomes “home roofing contractor in Howard City Michigan. The more detail you put in your search, the better your results if finding what you need.
So that is what I am doing with each major keyword and location in my market area. NOTE: Been told by SEO programmers that Google frowns on using the same content on multiple pages with minor changes. Going back to our ‘home roofing contractor’ we would not place the same info on: ‘home roofing contractor big rapids’ – ‘home roofing contractor reed city’ and ‘home roofing contractor cadillac’ for example. The Google beast loves content, new and fresh content. This is where your time will be spent. Hours and hours working your Landing Pages by Location Based Keywords. Plus do not forget you still need to be blogging as well. Feed the BEAST.
As we journey through the wonderful world of SEO remember there are numerous ways to work our site organically. Please do not get discouraged. This is a marathon. A never-ending marathon. This 30 day challenge of building Landing Pages by Location Based Keywords is only one technique we decided on based on our 90 day analytic report. When will I know if this is a good use of time… 30 – 90 days from now.
My goal is to help you. You first have to begin with a website that has a great foundation. Then and only then can we move forward. This journey is one I am happy to share with you. Learn from my success and failures. Need help on your site? Contact me at 231-937-5420. We can design and build your site, your foundation and then help you along the path. Thank you!
DW Video & Multimedia, LLC is a full service video and media production company located in the quiet country side of Howard City. We service the Michigan communities from Grand Rapids to Grand Haven to Fremont, Big Rapids, Rockford, Greenville, Mount Pleasant, Midland and everything inbetween. Everyone has a story to tell and DW Video is telling it.
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Landing Page
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
by dwvideo | Jul 14, 2014 | blog
What to do with your stats?
From our 90 day Blog/SEO challenge we have reviewed Google Analytics in an earlier blog… now what? This information is valuable and will begin another challenge.
The good – Google Analytics shows we are getting traffic and people are staying on the site for two minutes and more. The bad – the phone is not ringing. So, how to get the users to contact us on the site or be reminded to contact: Our goal with the new challenge is to implement a “pop up contact form” that will trigger after the user has been on our site for a specific time. With most users hanging out for 2-3 minutes, we will have the pop-up say something like “Are you interested? Contact us now!!!” and have the form right in the box for them to fill out.
From the reviewed Google Analytics a couple choices are alternative domains and/or using our blog and landing pages with the keyword(s) in our domain. What does this mean, it means more testing.
So what is an alternate domain? Alternate domain is any domain that has been added to your server after the primary domain. By default, all alternate domains are completely independent domains. They can have their own content, email addresses, and settings. The way works is we would get a domain name that is based on keywords and a location the we would SEO on a single page. It would be separate from our site and just be a landing page with information, a link and a contact form. Short and simple and straight to the point.
Alternate domains are fairly close to how we utilize the blog posts to pull people in based on their information they’re looking for, except in this case we would be targeting keywords, bringing the users to a different site that is monitored by different analytics. This is a never-ending review of a website. Something that each and every one of us will have to do to get results from our sites. We want to know if prospects are truly interested then they will be referral traffic from this domain landing page. It will help weed out the people who are truly interested and those who are just surfing.
Landing pages is another part of our focus based on the results. According to Ubounce, “In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”
From our 90 day challenge the keyword results are great for our site, we just want them to start clicking “contact”, so we need to put it in their faces.
We have more work to do – we will continue blogging, adding landing pages and deciding if we are going to use alternate domains.
Serving Grand Rapids, Big Rapids, Rockford, Cedar Springs, Reed City, Greenville and all of West Michigan with Website Design and custom web app’s, DW Video is your Michigan Media Production resource. Duane can be reached at 231-937-5420.
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
