by dwvideo | Sep 8, 2014 | blog
Proud Ferris Parent
We used a variety of tools and shooting techniques when shooting this video.
Interviewing Ferris students to tell the story.
The story behind the Ferris State University-Michigan video shoot. The challenges and our approach to making the ‘Welcome to Ferris State University’ video.
Based on the Buy Local Video Profiles approach used by DW Video is to make it real. Let the key personal, customers and in this case professors and students tell the story. Video Profiles are considered as one of the best methods for communicating with audiences. It is much easier to consume the visual image than to read something.
Students having fun at the Welcome Event
Putting together the interviews took around 15 hours.
Capturing b-roll was a fun process. Meeting some wonderful students.
Working with Ferris State University Admissions the planning and organization (producing) of three videos: Welcome to Ferris, Campus Life and A Parents Perspective. Ended up with over 300 gigs of HD video. NOTE: Back-up your data on multiple backup drives.
One of the main challenges was being awarded the contract during the summer when most of the major programs were not in session. Then not being able to get the shots needed over the summer. Plus with the deadline needed 14 days after the start of school meant we needed to shoot the first week when none of the programs were up to speed. Then to meet the deadline two of the videos were edited in a marathon edit session Tuesday – Thursday. 10-19 hours per day. For all your video and media needs – contact Duane at 231-937-5420.
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by dwvideo | Sep 3, 2014 | blog
Aerial Video for a unique perspective of the Big Rapids area.
Working with Ferris Photographic Services capturing some aerial video of the Big Rapids area.
In our Welcome to Ferris video we also needed to promote Big Rapids. When doing the research for this project we learned that potential students and parents wanted to know more about campus life and the Big Rapids community.
We wanted to promote Big Rapids in a variety of ways so we went to the air to get a unique perspective of the community.
In our research for the project we worked with the client to understand their need and audience. Then went out and interviewed students, professors and staff to tell the story.
What we found to be the unique branding statement for Ferris was:
1) Small friendlier campus, 2) At Ferris you can get to know your professors and 3) Ferris is recognized nationally for academic excellence and hands on learning.
GO BULLDOGS!!!!
For this project we had to not only look at what Ferris offered,but also what the community of Big Rapids offered.
The results was to promote Big Rapids is to promote Ferris. Welcome to Ferris and Go Bulldogs!!!
For all of your video and website needs, contact Duane at 231-937-5420.
by dwvideo | Sep 2, 2014 | blog
Campus life at Ferris
Ferris State University, Big Rapids, Michigan
Welcome to Ferris State University is the theme of a series of videos we are producing for the Admissions Department. Promoting the University is just like promoting any business, large or small.
Knowing your audience and knowing how your products and services meet the needs of your audience is key. Analyze your business and call Duane to tell your story 231-937-5420.
Lets begin… What does your business offer? The products? The services? A combination of both?
In today’s media driven, fast paced world it is best to create a series of short videos instead of one long one. In our ‘Welcome to Ferris State University’ project we are producing three videos. 1) Welcome to Ferris, 2) Campus Life and 3) A Parents Perspective.
Breaking up your message in multiple videos is an ideal way to promote your business.
Breaking the message into three videos instead of one keeps the focus directed to the audience. This provides you the opportunity to sell, introduce and ask for the sale.
In the next few posts we will share highlights from our Welcome to Ferris State University production shoot.
According to the Ferris website, “Some Ferris majors are offered at no other university in Michigan or the United States. More than 180 undergraduate and graduate majors include 2-year degrees that “ladder” into 4-year, Bachelor of Science and Bachelor of Arts degrees, eight master’s degrees and Doctorates of Education, Optometry and Pharmacy.”
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For all your video production needs contact Duane at 231-937-5420.
by dwvideo | Aug 12, 2014 | blog
Mike Suman shares his experience with GRIN.
DW Video is proud to be servicing the GRIN-Grand Rapids Inventors Network in their efforts to promote Michigan entrepreneurs. Quite on the set, roll cameras… action! Since 1984 Video Producer Duane Weed, DW Video & Multimedia, LLC has been promoting Michigan Businesses, Communities and People. “We recently began working with the GRIN-Grand Rapids Inventors Network producing their promo video and setting up their YouTube channel” states Duane. “Little did I know that I already had a couple clients that were members and since have added more… small world.”
Grand Rapids Inventors Network YouTube Channel.
DW Video & Multimedia, LLC is a full service media production company producing Videos, Commercials, Websites, Graphic Design, SEO and Web App’s for businesses around Michigan and beyond. Everyone has a story to tell from new product introductions, testimonials, personal and business profiles, instructional and the list goes on and on. They can even take video you shot and help you edit, even give you tips on how to shoot better video.. Telling your story with affordable media solutions is the goal at DW Video. GRIN-Grand Rapids Inventors Network members contact Duane today for a special offer. According to Magnetic Marine Products owners Jennifer and John Gesik “Duane is the guy for all our video needs. His ability to tell our story and help us sell our product is priceless… Duane Rocks!” Joe Finkler, President of GRIN states, “Everyone needs a video to show off their products. Duane provides cost effective solutions that work” For all your video, web and graphic design needs, contact Duane at DW Video & Multimedia, LLC. Call: office (231) 937-5420, www.dwvideo.com.php56-26.ord1-1.websitetestlink.com and go to facebook and LIKE our page. He provides helpful tips and shares stories about promoting Michigan. The initial consultation is free. Plus Duane provides a great discount to GRIN-Grand Rapids Inventors Network members. [youtube_sc url=”http://youtu.be/qATQUUD-fNU” title=”Grand%20Rapids%20Inventors%20Network-GRIN” rel=”0″] Contact Duane today: [contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Phone’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]
