In our Welcome to Ferris video we also needed to promote Big Rapids. When doing the research for this project we learned that potential students and parents wanted to know more about campus life and the Big Rapids community.
We wanted to promote Big Rapids in a variety of ways so we went to the air to get a unique perspective of the community.
In our research for the project we worked with the client to understand their need and audience. Then went out and interviewed students, professors and staff to tell the story.
What we found to be the unique branding statement for Ferris was:
1) Small friendlier campus, 2) At Ferris you can get to know your professors and 3) Ferris is recognized nationally for academic excellence and hands on learning.
For this project we had to not only look at what Ferris offered,but also what the community of Big Rapids offered.
The results was to promote Big Rapids is to promote Ferris. Welcome to Ferris and Go Bulldogs!!!
For all of your video and website needs, contact Duane at 231-937-5420.