by dwvideo | Dec 11, 2014 | blog
Back in the 1990’s video producer Duane Weed was one of nine that founded the Panhandle Chamber.
What does the The Power of Buying Local mean? Buying and shopping close to home is more than a feel-good effort. Does it mean it is worth paying more for local matters or does it? I have read where twice the money stayed in the community when people purchased locally. The Power of Buying Local campaign can serve by alerting a community about what is unique within your local market.
In the mid nineties I helped start the Montcalm County Area Panhandle Chamber of Commerce. Looking around my community I quickly realized there were over 300 businesses. However, what you see in the downtown and on the main drag was only a small percentage of the actual economics that were going on within the area. My guess is when people think of buying local they think of what they can see. Not the repair shop off the beaten path or even in my case a media and video production company in the country. The Power of Buying Local is ALL. The men and women that make up these businesses pay taxes to the schools, support local organizations and volunteer their time. We need to support these people so they can continue to support us and the community.
The Band of Locals has a Blue Band program that supports the power of buying local.
Another example of an organization that was established to share the power of buying local is the Band of Locals in Big Rapids. The Band of Locals have on their website state, “With no expiration date, the Blue Bands allow you to receive discounted savings at participating businesses throughout Mecosta County.”
Here is a TV Spot we created for the Band of Locals. Since producing this video the phone number has changed – we need to take care of this 🙂 (231) 796-2502 is the Band of Locals new phone number.
[youtube_sc url=”http://youtu.be/iwZQiDvj4V4″ title=”band%20of%20locals” rel=”0″]
At DW Video we are here to help tell your story on video. Call today 231-937-5420. Lets get started in promoting you to the community and have people buy local at your place. Connect with Duane on Linkedin.
by dwvideo | Dec 10, 2014 | blog
Your competition is telling their story, are you? Personalizing your message to connect with the prospect and your current customer base is an on going effort on your part. Using video to personalize your business and reach out to your prospects and customers needs to be part of your marketing plan. One video is not the end all. A variety of videos that you can use to build up a YouTube channel is important. Is your competition using video then you must. If they are not, then you need to be ahead of the curve and share your story. Share your products, services and knowledge to turn those prospects into customers.
Having a blog that is part of your website that you are feeding the Google monster (Google SEO Guide) with on-going content aimed at informing your people is another key element in your marketing mix. This takes me to the title of this blog post, Your competition is telling their story, are you? Using video on your site, in multiple places and within your blogs is a good plan. When it comes to your blog feeding it with good relevant content needs to be part of your strategy. Relevant content is key based on your business type and the SEO keywords. I learn recently that a blog post series on Dr. Singh’s iCrush Diabetes seminar series was iffy on relevant to my site. You see my intent was to promote the series produced for him on Diabetes. However diabetes keywords used were not relevant to my video production site. This would end up hurting me with the search engines.
So what I did is turn the blog post titles to include seminar video example and then change the content to talk about examples of the videos we produced. Did I do this correctly, jury is still out on this one. Did I learn something? Sure did! This goes to show that we are all students and can be taught, sometimes through failure. Ouch, those hurt but a lesson we do not usually forget.
Getting back to my theme – Your competition is telling their story, are you? Your competition is out there eating away at a market share. You need to be ahead of them in your message. People like doing business with people they know and trust. Contact me at 231-937-5420 to discuss how we can help you.
Enjoy this fun behind the scenes video DW Video produced on their Ferris State University project.
[youtube_sc url=”http://youtu.be/eron24ew5yI” title=”behind%20the%20scenes%20at%20Ferris%20State” rel=”0″]
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by dwvideo | Dec 10, 2014 | blog
Casey DuBois representing GR Makers in a video commercial produced by Duane Weed for GRIN. Utilized on the web and social media sites.
There’s no doubt that video commercials work on television and that video works on the web. Producing a quality video commercial, company image piece and/or video profile for your website helps keeps eyes and your sit longer and helps tell your story. Video commercials on the web help create as experience for your prospects and customers.
Utilizing good quality video content on-line is an ideal way to connect with people. I have said this many times, “People like to connect with people they know and trust.” Connecting with others and sharing your products and services is key to winning new customers.
Using a variety of videos on your site keeps people interested. Have a short intro video on one page, a video commercial on another, company image on the about us page and a series of video profile videos scattered throughout your site. Not to mention on your social media sites as well. And let us not forget my favorite – The video testimonial.
One person that does a great job in using video profiles, video testimonials and video commercials is Dr. Harpreet Singh.
At DW Video we work with you in telling your story. Is that story a safety video, website video commercial, TV Commercial, training video, company image and more. Contact DW to discuss your project. The initial consultation is FREE. Call 231-937-5420.
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by dwvideo | Dec 9, 2014 | blog
We are at it again producing testimonial videos for the Grand Rapids Inventors Network or GRIN for short. This time our mission was to have the members share their experiences. Who sells your business and organization better than a customer or member?
At one of the monthly meetings we set up and interviewed six members about why they are members of the Grand Rapids Inventors Network. I am impressed with the golden nuggets that came out of these members. In the past I have shared the importance of keeping the testimonials real. When producing testimonials videos, ask the right questions and wow, we cannot write this any better.
[youtube_sc url=”http://youtu.be/agxWblW5KFs” title=”producing%20testimonial%20videos” rel=”0″]
Lynn talks about how marketing her product Splash Count and how GRIN has helped her.
Brenda B shares her experience with the Grand Rapids Inventors Network and her product from BeachFit.
Producing testimonial videos provide your organization with an opportunity to build trust with prospective customers and prospects. Video Testimonials strengthen relationships with existing customers and help turn prospects into customers.
I personally love producing testimonials videos because they are real people speaking in their own words about why they like your product, service and/or organization. There is a powerful tone to have a person sharing from their heart about you. In the case of the GRIN the members share how the organization has helped them.
Here are a few questions to ask when producing testimonial videos:
What has the business/organization done for you and why?
What was the obstacle was achieved by using this product and/or service?
What was the benefit of buying this product?
Were their any specific feature(s) did you like most about this product?
Why did you need this product/service and how did it help you?
Would you recommend this product? If so, why?
And lets not forget to ask, Is there anything you’d like to add?
At DW Video we are here to help tell your story. Servicing Big Rapids, Fremont, Newaygo, Rockford, Greenville, Reed City and all of West Central Michigan. Contact Duane at 231-937-5420 and lets discuss your video and media production needs.
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