Videos Promoting Michigan Small Business

Videos Promoting Michigan Small Business are ideal to make connections, build trust and turn prospects into customers.  Buy Local Michigan promotes Michigan Businesses, Communities and People.

Shop Small and Small Business Saturday was first observed in Roslindale Village, Massachusetts on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express corporation.

Buy Local Michigan provides a portal to highlight and spotlight your business with video.

Connect with your customers and prospects 24-7.  Build trust, rank your videos in popular search engines.  Video means business for you.

Setting Up Facebook LIVE Keywords

When setting up Facebook LIVE Keywords I have found that after your video is up for rebroadcast go to your computer or laptop and set up some tags to help your video to be found. Facebook LIVE offers many possibilities for promoting and marketing your business.

Before you go live make some announcements letting your followers know when and what you are going to be talking about.

Make some notes or an outline to help with a successful broadcast.  Practice before going LIVE.

It helps if the area you are going to record in is not to loud and distracting.  Unless that is what your video is about.  If within a loud environment look into a LAV microphone or shotgun with a windsock.

Work on a good introduction and call to action. Be yourself and keep it personable. This helps the audience engage with you.

It is important to have a STRONG WiFi connection.

When your broadcast grows and you have followers address them when they come on and do your best to answer their guestions.

Any questions contact Duane at 231-250-9624. Thank you

 

Multi-Camera Interviews

Multi-Camera Interviews are part of how DW Video & Multimedia, LLC produces some of the Buy Local Michigan business highlight videos.

Using today’s technology we shoot a lot with a couple Digital SLR camera and my Sony Z7U.  Since there is a quality difference between the Digital SLR’s and the Z7U I used the Z7U more for my audio source. The 7U has two XLR inputs which allows me to mic up the host and the guest during Multi-Camera Interviews.  Now just because their is a quality difference in video I still shoot video.  I can match it pretty close or close enough as some may say.  Or turn it to black and white for an effect.  The lesson here is always shoot video on every source even if you think you will not use it. Producing Multi-Camera Interviews Murphy’s Law may rear its ugly head and you may need that video for that camera.  Trust me, I have used it to cover my backside before.

As part of our marketing I have been using Facebook LIVE to provide tips and tricks with video production.  The basis for this blog post was sparked when I was setting for a Multi-Camera Interview for a gal to use in her ArtPrize entry.

 

GOOGLE My Business

Sidebar: When a Dozen Cameras isn’t Enough

In the 2002 Vin Diesel action adventure xXx, Director Rob Cohen and Cinematographer Dean Semler filmed a sequence where a brand new convertible is driven off of the Foresthill bridge in Auburn, CA. The car plummets nearly 750 feet to the ground but at the last minute, the driver parachutes out and lands safely. Obviously, this isn’t a stunt that anybody wants to do twice – and not just because of the price of new convertible sports cars. To make sure that they had the coverage they needed, Cohen and Semler shot the scene with 20 cameras running simultaneously. In the editing room, the video was spliced together to show the stunt from a variety of camera angles to give the viewer the greatest thrill.

You can see a detailed construction of how they did it in the special features section of the xXxDVD.  SOURCE: Videomaker Magizine

Promoting Others

promoting others

Take the time you play games and promote others. This also promotes you.

Promoting others is not that hard and is an art we all should learn.  This morning while surfing through my Facebook Feed I noticed business friends taking time to play games and the sharing.

The game that caught my eyes was one of those, “Put a dot by the states you have been to.” Now, before going on with this blog post.  Yes, I have fallen into this same trap.  I am calling the kettle black.  I have done this as well.  However, this morning, this one post really got me thinking.

So you run your own business, school, organization? Money is always tight when it comes to promoting your business.  In the same amount of time you spend ‘playing games’ you can help your business by promoting others.

Take the time to promote others by going to the organizations you belong to and sharing post about others to your main feed and business page.  I call it, sharing the love.

Now listen and this is very important.  When you share the post STOP! DO NOT JUST SHARE!!!!  Take a moment and write something about the post you are sharing.  Make it personal, give others a reason to read.  I often say that if you are blowing something up, have something sexy it is hard for post about businesses to go viral and not just that to have any traction at all.  It takes all of us to captain our ship (our business).  The Art of Promoting Others is a mindset that you have to get into.  By you sharing, commenting and promoting others…. you are promoting your business, your community, your local people.  Get on board and help your community grow – promote others.  GOOGLE My Business

Promoting Business in your area, grows your community!

Promoting Business in your area, grows your community!

Share what the local businesses have to offer. We are a team, a Band of Locals!

Share what the local businesses have to offer. We are a team, a Band of Locals!

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