by dwvideo | Jun 26, 2014 | blog
Producer-Director Duane Weed is here to help you adapt and modify your image.
Adapt and Modify has been a way of life for me for many years. A few years ago I was teaching a multi-camera video course at a local High School. The Studio 2 class was set up to record performing arts concerts with four cameras. The night of a show we were a couple two people short – a camera and audio/graphics/live feed person. The show must go on and we needed to adapt to our situation. With the way our cameras were set up camera 1 and 3 are in the upper portion of the auditorium. That camera person would set up one camera on a static shot and then move to the other camera and work it. After a few takes would then lock that camera down and move to the other. This kept a flow going and one watching would never know we only had one camera person for two cameras. This person did an awesome job. Up in the booth I directed and ran the entire show – audio, graphics, directing, switching and live feed. So as mentioned we modified our setup to meet the demand of the ‘live’ performance.
To begin lets first look at the meaning of each word. Adapt: make (something) suitable for a new use or purpose. become adjusted to new conditions. Modify: make partial or minor changes to (something), typically so as to improve it or to make it less extreme.
In life, in business we adapt and modify all the time. When a situation comes up we adapt. Then look at ways to modify for desired results. By taking this approach you can improve your business, personal relationships and goals.
To learn more about what Duane and the Creative Team at DW Video can do for you – call 231-937-5420.
by dwvideo | Jun 25, 2014 | blog
Using WordPress Blogging for SEO
WordPress Blogging tips help with SEO. Title tags for your blog is something Google likes to see. For this example we will use ‘WordPress Blogging tips’ as our title. I read on the DIYThemes website, “Better to write for people, and then tweak your pages later for search engines”. A good practice is to include your page title towards the top of the page. This is beneficial for your readers and search engines to draw them into your article.
Tagging your images is another way to make your photos friendly with Google. Filename: WordPress-Blogging-tips.jpg, Title: WordPress Blogging tips, Alt Tag: WordPress-Blogging-tips. Be careful not to over use your key words. This is why I like WordPress SEO by Yoast. It tells you when you have overused a keyword or phrase.
Linking your site to relevant websites using your keywords is another good practice. The same goes for inbound links. Linking to other pages within your website with content related to your title tags.
Google is a beast – a beast that needs to be fed. Feeding it with good, relevant content is your goal. This content beast has a high metabolism and just when you feed it – it wants more. Use your key words – WordPress Blogging tips – is part of the fun and joy in working the system for results.
I am coming close to the end of what I have called my ’90 day challenge’. For the past almost 90 days I have written one blog post a day, everyday since April 1. Note this is not an April fools joke. More on that exercise once I have the data.
Duane Weed is a video media producer at DW Video & Multimedia, LLC. A production company that tells your story with video, websites and social media. Contact Duane at 231-937-5420.
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WordPress Blogging for SEO
by dwvideo | Jun 24, 2014 | blog
Building trust in business is like building trust in life. We trust in God, we trust in our spouse. We also know our customers need to trust in us. Your goal as a business or organizational leader is to provide opportunities to build trust. How do we do this? First and foremost, provide the best product and service that you can. Second, toot your own horn. Open the gates and share your story with your customers and prospects.
Video is a great tool in your toolbox for building trust in business
DW Video provides a great opportunity to build trust in business with our Buy Local Video Profiles. Build trust in business with a series of short video profiles highlighting the key personnel in your businesses. From the owner, CEO, marketing people, foreman to your sales and service staff.
What is trust in business? It is about building relationships. Building a level of confident. Trust is a bi-lateral relationship—one trusts, and the other is the trusted. Like our relationship with God, his word states he will take care of us, we must trust in him.
Buy Local Video Profiles build trust trough content. Create meaningful content about your product and services. Tell your story in a way that differentiate you from your competitors. Be real – no hype is key to building trust in business.
In a video we produced for the Wheatlake Cancer and Wellness Center I had Susan provide the opening for the video. A cancer survivor herself, and the person behind the brand her on-camera open provides trust on business.
[youtube_sc url=”http://youtu.be/OxpZYOYEKJ8″ title=”Wheatlake%20Cancer” rel=”0″]
Customer testimonial videos build relationships about your products and the people who use them. In this example the maintenance manager for Braddock Metallurgical shares how our client ‘Steeltech’ products outlast the competitors. The approach is real, not an actor, he shares his experience firsthand.
[youtube_sc url=”http://youtu.be/bS_wte7dX0o” title=”build%20trust%20on%20business%20with%20video” rel=”0″]
Interviewing the engineer that builds the equipment at Reed City Tool as he shares the benefits their press system truly builds trust in business.
[youtube_sc url=”http://youtu.be/g606Ev15rHw” title=”reed%20city%20tool%20builds%20trust%20in%20business” rel=”0″]
Since 1984 DW Video & Multimedia has been serving the communities of Grand Rapids, Reed City, Big Rapids, Newaygo, Greenville, Mt. Pleasant, Fremont, Rockford and all of West Michigan. Contact Duane today 231-937-5420. We are here to help tell your story – call today.
by dwvideo | Jun 23, 2014 | blog
Using Video Successfully builds your credibility and profits.
Using Video Successfully to reach your goals is exactly with Dr. Harpreet Singh is doing. One way to success is to give of yourself. Dr. Singh states, “Don’t tell the patient what to do but tell them WHY to do it. Start with why, develop the trust and patients will have more confidence in you.”
His success is not only based on his ability to listen and understand his patients. It also comes from his willingness to give back. He does this through Patient Education Seminars. These seminar topics include, ‘Lets Crush Smoking Okay”, Diabetes, Shares with you Seven and a half questions to ask your Doctor and many more.
These FREE seminars are at health fairs, nursing homes or in a local business. A knowledgeable patient is an educated patient. He does the VIP approach or as he calls it – Very Important Patient!
Another quote from Dr. Singh includes, “Early To Diagnose and Early to Treat, Makes a Patient’s Life Healthy, Wealthy and Wise!” There is a trend here, education. What is happening with the Patient Education Videos and Patient Experience Videos DW Video produces for him – He is getting new patients, teaching new students and growing his practice.
Patient Experience Videos work well in telling his story… from a patients perspective.
Need a Doctor, Visit his website.
Success comes from sharing. Share your experience on video – contact Duane today at 231-937-5420. We can help build your brand and your business.
Here are some examples of how DW Video is using video successfully for for Dr. Singh.
[youtube_sc url=”https://www.youtube.com/watch?v=HQ23eSInOmI” title=”Dr%20Singh%20Patient%20Experience%20Video” rel=”0″]
Education Video example.
[youtube_sc url=”https://www.youtube.com/watch?v=kMEDZU08Ci8″ title=”Dr%20Singh%20Education%20″ rel=”0″]
Lets Crush Smoking OKAY
[youtube_sc url=”https://www.youtube.com/watch?v=a9g_NRzIkVQ” title=”Lets%20Crush%20Smoking%20Okay” rel=”0″]
Duane is here to help you – lets talk about your story and get started today – 231-937-5420
