by dwvideo | Mar 2, 2015 | blog
Was wondering the other day what the best way to use video on Facebook. Â Here are a couple things I found out.
1) Facebook video does show up in Google search.
2) Posting directly in YouTube increases Google search rankings.
Now, does using a You Tube video link on your business facebook page work better than posting video on facebook direct? Â According to business2community.com, video on facebook receive more comments than those via You Tube links. What does that mean to you? Â More interaction with your customers and prospects. You can also tag people on Facebook videos.
I will say my research has me scratching my head.  Video on Facebook looks good.  YouTube is a one stop source for video.  Do you want to upload to both?  Do you want to take the time.  Are you using Facebook as your main social page or using other media sites. Facebook maybe more work than what you want to give to this.  YouTube videos are great for overall social media integration.
What I find useful is a combination of video on Facebook and You Tube Videos.  Putting my videos on DW Video You Tube Channel is my first step. Then placing certain ones on my dwvideomultimedia Facebook page is the next.
DW Video is ready to tell your story – contact Duane today 231-937-5420.
by dwvideo | Dec 10, 2014 | blog
Your competition is telling their story, are you?  Personalizing your message to connect with the prospect and your current customer base is an on going effort on your part.  Using video to personalize your business and reach out to your prospects and customers needs to be part of your marketing plan.  One video is not the end all.  A variety of videos that you can use to build up a YouTube channel is important. Is your competition using video then you must.  If they are not, then you need to be ahead of the curve and share your story.  Share your products, services and knowledge to turn those prospects into customers.
Having a blog that is part of your website that you are feeding the Google monster (Google SEO Guide) with on-going content aimed at informing your people is another key element in your marketing mix. This takes me to the title of this blog post, Your competition is telling their story, are you?  Using video on your site, in multiple places and within your blogs is a good plan.  When it comes to your blog feeding it with good relevant content needs to be part of your strategy.  Relevant content is key based on your business type and the SEO keywords.  I learn recently that a blog post series on Dr. Singh’s iCrush Diabetes seminar series was iffy on relevant to my site.  You see my intent was to promote the series produced for him on Diabetes. However diabetes keywords used were not relevant to my video production site.  This would end up hurting me with the search engines.
So what I did is turn the blog post titles to include seminar video example and then change the content to talk about examples of the videos we produced. Â Did I do this correctly, jury is still out on this one. Â Did I learn something? Â Sure did! Â This goes to show that we are all students and can be taught, sometimes through failure. Â Ouch, those hurt but a lesson we do not usually forget.
Getting back to my theme – Your competition is telling their story, are you?  Your competition is out there eating away at a market share.  You need to be ahead of them in your message.  People like doing business with people they know and trust.  Contact me at 231-937-5420 to discuss how we can help you.
Enjoy this fun behind the scenes video DW Video produced on their Ferris State University project.
[youtube_sc url=”http://youtu.be/eron24ew5yI” title=”behind%20the%20scenes%20at%20Ferris%20State” rel=”0″]
Related Contents:
Ferris State University
 Michigan Video Production
 Blogging and Landing Pages
by dwvideo | Jun 4, 2014 | blog
Promote your Michigan business with a YouTube Channel
,Promote your Michigan business with your own YouTube Channel. When it comes to video marketing, the first place to start is YouTube, the most popular video sharing site which is owned by Google.
First Set up a YouTube Channel. Â This is about branding. Â So make sure you have a good description that has keywords that encompass your industry and target audience. Â Within your description point prospects to your website. Include your logo and corporate colors. The purpose is to properly optimize your YouTube to rack on Google.
For example with Dr. Singh and Vital Checklist. Â A YouTube Channel was set up, added their logo and a photo of Dr. Singh. Â Branding and personalizing is the key. Â Within the Vital Checklist YouTube Channel different ‘Playlist’ were set to highlight the various functions of Vital Checklist. Â Patient Education Videos, Student Education Videos and Patient Experience Videos are just a few of playlists set up on the VCL channel.
Setting up multiple playlists within your YouTube Channel helps with your video SEO.
DW Video Youtube Channel is used to feed our website, social media sites and our blog.
Promote your Michigan business with a YouTube Channel – At DW Video we can set up your YouTube channel and then feed it with videos we produce for you. Â For DR. Signh we have over 90 videos on the Vital Checklist channel, with over 60 of them on theirs website. Â Once you have the videos on your channel it is important to embed them within your website or websites. Â Share your content on other social media sites like Facebook and Linkedin. Â You can have the best mousetrap but if you do not promote it, no one will find it.
In addition to social media sites, I have been using video on the DW Video Blog.
At DW Video & Multimedia, LLC we provide Web Based Applications For Business, Organizations and Non Profits. Â Northern Pines Wholesale Rugs and Taxidermy had the team at DW Video create an order processing system to track, monitor and maintain the workflow.
[youtube_sc url=”http://youtu.be/WarqXz-tJ4w” title=”Michigan%20Youtbue%20Channel” rel=”0″]
At DW Video we are here to help with all your video and media production needs. Â Call 231-937-5420.
Was wondering the other day what the best way to use video on Facebook. Â Here are a couple things I found out.
