Trust in Business

by dwvideo | Jun 24, 2014 | blog

Building trust in business is like building trust in life. We trust in God, we trust in our spouse. We also know our customers need to trust in us. Your goal as a business or organizational leader is to provide opportunities to build trust. How do we do this? First and foremost, provide the best product and service that you can. Second, toot your own horn. Open the gates and share your story with your customers and prospects.

Video is a great tool in your toolbox for building trust in business

DW Video provides a great opportunity to build trust in business with our Buy Local Video Profiles. Build trust in business with a series of short video profiles highlighting the key personnel in your businesses. From the owner, CEO, marketing people, foreman to your sales and service staff.

What is trust in business? It is about building relationships. Building a level of confident. Trust is a bi-lateral relationship—one trusts, and the other is the trusted. Like our relationship with God, his word states he will take care of us, we must trust in him.

Buy Local Video Profiles build trust trough content. Create meaningful content about your product and services. Tell your story in a way that differentiate you from your competitors. Be real – no hype is key to building trust in business.

In a video we produced for the Wheatlake Cancer and Wellness Center I had Susan provide the opening for the video. A cancer survivor herself, and the person behind the brand her on-camera open provides trust on business.

[youtube_sc url=”http://youtu.be/OxpZYOYEKJ8″ title=”Wheatlake%20Cancer” rel=”0″]

Customer testimonial videos build relationships about your products and the people who use them. In this example the maintenance manager for Braddock Metallurgical shares how our client ‘Steeltech’ products outlast the competitors. The approach is real, not an actor, he shares his experience firsthand.

[youtube_sc url=”http://youtu.be/bS_wte7dX0o” title=”build%20trust%20on%20business%20with%20video” rel=”0″]

Interviewing the engineer that builds the equipment at Reed City Tool as he shares the benefits their press system truly builds trust in business.

[youtube_sc url=”http://youtu.be/g606Ev15rHw” title=”reed%20city%20tool%20builds%20trust%20in%20business” rel=”0″]

Since 1984 DW Video & Multimedia has been serving the communities of Grand Rapids, Reed City, Big Rapids, Newaygo, Greenville, Mt. Pleasant, Fremont, Rockford and all of West Michigan. Contact Duane today 231-937-5420. We are here to help tell your story – call today.

cassette to mp3 transfer service

by dwvideo | Jun 20, 2014 | blog

Transfer your audio cassettes, reel to reel and LP’s to CD and Mp3.

West Michigan cassette to mp3 transfer service offered by DW Video & Multimedia, LLC from Howard City.

You know those old cassette tapes and reel to reels you have stored in a box in the closet or in the attic. Your music compilations of favorite songs from years ago, family events and maybe a love letter or two. Your memories maybe deteriorating. Why, because over time, magnetic tape looses particles and become muffled and distorted.

Time to bring them in and have DW Video digitized your old tapes and memories. We can transfer them to a CD or as an MP3 file for use on your phone of mobile device.

We can take that cassette and create a file for each side of the cassette. With our cassette to mp3 transfer service we can also take and create a separate file of each song or section of your cassette.

Anyone remember the Walkman! Now it is a dinosaur. Digital formats such as MP3 reign supreme now. Ideal for use on your mobile device such as your phone or iPad.

Only a short drive from Grand Rapids, Rockford, Cedar Springs, Greenville, Sparta, Kent City, Grant, Newaygo, Fremont, Big Rapids, Lakeview, Reed City and all of West Michigan – contact Duane to handle your cassette to mp3 transfer service. We are here to help. Our services are all done in-house. Thank you for your business. Call 231-937-5420.

WordPress Blogging for SEO

by dwvideo | Jun 19, 2014 | blog

When I began writing a blog my goal was WordPress Blogging for SEO. Using the blog for a couple reasons. One to share how media works by sharing what we have done for others. Second, to help with my Search Engine Optimization (SEO). Blogging is about content. I noticed when using my WordPress SEO by Yost, one of the analysis items was to write a 300 word blog. If not this is what I would get: “There are 65 words contained in the body copy. This is far too low and should be increased.”

I then went out to find out why. Came across a blog from Risdall, “Ideal content length is a reoccurring debate in the online marketing community, but it turns out that Google does not have a minimum word count for indexing. A 299-word blog post can do as well as a 301-word post. Even 150 words suffice in some cases.” You see it is all about content and how you use it.”

According to Google, ““One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.”

WordPress Blogging for SEO should be part of your ‘do it yourself’ marketing plan. The more you blog, the more new content helps your site. How often should you blog? From my research I found arguments of daily or multiple times a day, to a few times a week. Successful bloggers are doing it both way.

Regular posting on your blog puts you and your brand in front of people. Infrequent posting can lead to readers feeling disconnected, and to even forget who you are completely. Look at what will help your customers and then provide them the information they need. Misconceptions for blogging.

Contact Duane at 231-937-5420 to get started on producing your website. Since 1984 we have been serving West Michigan communities of Grand Rapids, Big Rapids, Reed City, Newaygo, Grant, Cedar Springs, Rockford, Howard City, Mt. Pleasant, Midland, Greenville and more.

Benefits WordPress Websites

by dwvideo | Jun 18, 2014 | blog

There are many benefits WordPress Websites offer, from the ease to maintain, consistency of all pages, Google finds it inviting (which means SEO friendly), mobile friendly and allows you to share your expertise with its on board blogging platform.

Like with everything in life there are some issues. WordPress has some bugs as well. According to Here Next Year dot com, “Plugin updates and WordPress software version upgrades can sometimes be a problem. For most, it’s just a click of a button and everything is fine. For some, they’ll click an update or upgrade link and all of a sudden they have a blank screen displaying on their website. Like with any cms product that uses a database to push content to be viewed, eventually there will come a time when you need to get some technical help even if for something as simple as upgrading plugins. The key is to learn how to backup your files and database, then do the upgrade or updates, and be able to revert back to the backed-up version if you need to. And, by all means, make sure your website manager knows to do that too before just updating or upgrading out of the blue.”

Backing up your website is a good practice no matter what platform you are using. Backing up your website is like backing up your computer – needs to be done.

Website design services for Reed City, Big Rapids, Cedar Springs, Rockford, Greenville

by dwvideo | Jun 17, 2014 | blog

Using WordPress to design websites for Michigan Businesses.

Website design services for Reed City, Big Rapids. Cedar Springs, Rockford, Greenville have DW Video produce your website using WordPress.

DW Video’s website is designed from a few templates. You see we could not find one that fit our need. So, we borrowed from a few and our Website Programmer did the rest.

On the home page we have one theme as the top and very bottom, then another with the center boxes for each of our services. What we do is listen to your needs and look at your budget to find the best template(s) to meet your need. Most of the time it takes a combination of designs to reach the goal. That is why we are here to help with website design for Reed City, Big Rapids. Cedar Springs, Rockford and Greenville areas.

Since we are a video company we need to be able to provide numerous examples of the videos we have produce. We also did not want it to look cluttered. We took from another theme the video gallery look.

Speaking of video, you need a variety of videos on your site informing, educating and selling your products and services. At DW Video we produce videos for a variety of businesses, all with different budgets our site shows off what we do. Call us 231-937-5420.

At DW Video we provide website design services for Reed City, Big Rapids. Cedar Springs, Rockford, Greenville and all of West Michigan.

Custom websites, web applications to help your business run smooth and be more productive and video production services to sell, market and train prospects and employees.