by dwvideo | Jun 27, 2014 | blog
Michigan Corporate Video Productions
Using the Camera Jib for the perfect shot.
DW Video & Multimedia, LLC provides Michigan Video Production services for Corporate-Industrial-Manufacturing, Retail, Non-Profits, Schools, Medical, Organizations and Churches a full service production experience.
The ability to tell your story is our strength. Saftey and Training Videos, Company Image, New Product, Highlight Videos and our affordable Buy Local Video Profiles.
Since 1984 we have been providing Michigan Video Production services and have enjoyed every minute. My goal is promoting you!
Working with local Michigan businesses to tell their story, promoting their products and services. We have a passion for what we do and it shows. Yes, we have won awards and that is fine. More importantly telling your story for your success is the goal.
Using a variety of video shots to tell your story
Outside the Mackinaw Lighthouse – love my job!
The affordable Buy Local Video Profile highlight key members of your business and organization. Bring your message to life. Demonstrate your products and showcase what it is that makes you unique. Tell your story and build trust and loyalty with prospects and current customers. Michigan Video Production is our life.
Every video and website project we produce begins with one question: Who is your audience? According to the University of Maryland, “Knowing your audience helps you to make decisions about what information you should include, how you should arrange that information, and what kind of supporting details will be necessary for the reader to understand what you are presenting. It also influences the tone and structure of the document. To develop and present an effective argument, you need to be able to appeal to and address your audience. ”
Serving the Michigan Video Production communities of Greenville, Rockford, Grand Rapids, Muskegon, Grans Haven, Fremont, Big Rapids, Reed City, Mt. Pleasant, Midland and all of West Michigan. Call Duane 231-937-5420.
Tourist Videos – you have a story… share!
New product videos sell what you make.
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Working with Kathy Murphy – advertising guru!
by dwvideo | Jun 26, 2014 | blog
Producer-Director Duane Weed is here to help you adapt and modify your image.
Adapt and Modify has been a way of life for me for many years. A few years ago I was teaching a multi-camera video course at a local High School. The Studio 2 class was set up to record performing arts concerts with four cameras. The night of a show we were a couple two people short – a camera and audio/graphics/live feed person. The show must go on and we needed to adapt to our situation. With the way our cameras were set up camera 1 and 3 are in the upper portion of the auditorium. That camera person would set up one camera on a static shot and then move to the other camera and work it. After a few takes would then lock that camera down and move to the other. This kept a flow going and one watching would never know we only had one camera person for two cameras. This person did an awesome job. Up in the booth I directed and ran the entire show – audio, graphics, directing, switching and live feed. So as mentioned we modified our setup to meet the demand of the ‘live’ performance.
To begin lets first look at the meaning of each word. Adapt: make (something) suitable for a new use or purpose. become adjusted to new conditions. Modify: make partial or minor changes to (something), typically so as to improve it or to make it less extreme.
In life, in business we adapt and modify all the time. When a situation comes up we adapt. Then look at ways to modify for desired results. By taking this approach you can improve your business, personal relationships and goals.
To learn more about what Duane and the Creative Team at DW Video can do for you – call 231-937-5420.
by dwvideo | Jun 25, 2014 | blog
Using WordPress Blogging for SEO
WordPress Blogging tips help with SEO. Title tags for your blog is something Google likes to see. For this example we will use ‘WordPress Blogging tips’ as our title. I read on the DIYThemes website, “Better to write for people, and then tweak your pages later for search engines”. A good practice is to include your page title towards the top of the page. This is beneficial for your readers and search engines to draw them into your article.
Tagging your images is another way to make your photos friendly with Google. Filename: WordPress-Blogging-tips.jpg, Title: WordPress Blogging tips, Alt Tag: WordPress-Blogging-tips. Be careful not to over use your key words. This is why I like WordPress SEO by Yoast. It tells you when you have overused a keyword or phrase.
Linking your site to relevant websites using your keywords is another good practice. The same goes for inbound links. Linking to other pages within your website with content related to your title tags.
Google is a beast – a beast that needs to be fed. Feeding it with good, relevant content is your goal. This content beast has a high metabolism and just when you feed it – it wants more. Use your key words – WordPress Blogging tips – is part of the fun and joy in working the system for results.
I am coming close to the end of what I have called my ’90 day challenge’. For the past almost 90 days I have written one blog post a day, everyday since April 1. Note this is not an April fools joke. More on that exercise once I have the data.
Duane Weed is a video media producer at DW Video & Multimedia, LLC. A production company that tells your story with video, websites and social media. Contact Duane at 231-937-5420.
Related Content:
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WordPress Blogging for SEO
by dwvideo | Jun 24, 2014 | blog
Building trust in business is like building trust in life. We trust in God, we trust in our spouse. We also know our customers need to trust in us. Your goal as a business or organizational leader is to provide opportunities to build trust. How do we do this? First and foremost, provide the best product and service that you can. Second, toot your own horn. Open the gates and share your story with your customers and prospects.
Video is a great tool in your toolbox for building trust in business
DW Video provides a great opportunity to build trust in business with our Buy Local Video Profiles. Build trust in business with a series of short video profiles highlighting the key personnel in your businesses. From the owner, CEO, marketing people, foreman to your sales and service staff.
What is trust in business? It is about building relationships. Building a level of confident. Trust is a bi-lateral relationship—one trusts, and the other is the trusted. Like our relationship with God, his word states he will take care of us, we must trust in him.
Buy Local Video Profiles build trust trough content. Create meaningful content about your product and services. Tell your story in a way that differentiate you from your competitors. Be real – no hype is key to building trust in business.
In a video we produced for the Wheatlake Cancer and Wellness Center I had Susan provide the opening for the video. A cancer survivor herself, and the person behind the brand her on-camera open provides trust on business.
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Customer testimonial videos build relationships about your products and the people who use them. In this example the maintenance manager for Braddock Metallurgical shares how our client ‘Steeltech’ products outlast the competitors. The approach is real, not an actor, he shares his experience firsthand.
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Interviewing the engineer that builds the equipment at Reed City Tool as he shares the benefits their press system truly builds trust in business.
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Since 1984 DW Video & Multimedia has been serving the communities of Grand Rapids, Reed City, Big Rapids, Newaygo, Greenville, Mt. Pleasant, Fremont, Rockford and all of West Michigan. Contact Duane today 231-937-5420. We are here to help tell your story – call today.
