by dwvideo | Jul 22, 2014 | blog
Ready to help you with all your video and media needs – dwvideo.com.php56-26.ord1-1.websitetestlink.com
Blogging-Landing Pages-SEO – Oh My! Working your site, providing information to your customers and prospects is hard work. Since April 1, 2014 I have been on a mission. A mission of learning, planning, adapting, modifying, all in an attempt to bring in more traffic to my site and increase my customer base.
My goal is to see what can be done on the organic side by creating the following: Blogging-Landing Pages-SEO . If you remember from my 90 day challenge – one blog post a day for 90 days all aimed at increasing my rankings in the search engines in the market area I reach. Using WordPress tools to see what I can do on my own.
So many of us have this ideal, it is to expensive to pay someone, I will do it myself attitude… heck, I do. However from April 1 to now here is a rough breakdown. April 1 to July 1 estimate two hours per post. NOTE:A few took 30 minutes while others were 1.5 to 2.5 hours to write. 180 hours. From our SEO report we saw positive results and then embarked into still having a blog post everyday but also adding Landing pages per community and service we offer. From July 1 to July 17 created five new landing pages estimate 1.5 hours each and 12 blog post averaging 1-1.5 hours each. In addition to working the landing pages I re-edited eight videos so far targeting points in Michigan – about 12 hours. SO, you want to do it yourself… great. Be prepared for long hours after your regular day job is complete.
What we at DW Video are suggesting to our customers is this. One, have us create your initial site and make sure the foundation is solid and friendly with google, Then you begin blogging based on your keywords and target area. Then in the meantime begin adding select Landing Pages for direct reach. With WordPress we can give you the basic guidelines and show you how to begin. Then you can take it from there. DW Video is then in a standby mode to aid you if there are problems. We are your team… ready to help.
To get started with a website you can manage call Duane at 231-937-5420 or fill out the below form and we will get back to you. We are here to help.
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Helpful Articles for the do it yourself Blogging-Landing Pages-SEO person:
Landing Pages by Location Based Keywords
Landing Page
Reviewed Google Analytics
90 Day Challenge
WordPress Blog and SEO
Google Analytics
by dwvideo | Jul 21, 2014 | blog
DW Video enjoyed producing this video for Don Middlebrook Trop Rock – Michigan Video Production. My son was young when he first saw Don Middlebrook and Living Soul at a free concert in the park in Howard City Michigan.
Every year since then we have not missed Don Middlebrook and the boys when they are here. Not sure what it is, but my son really enjoyed the Jimmy Buffet style sounds… now called Trop Rock. It is so much fun seeing Don and my son joke around. You will see a shot in this video of my son on washboard jammin it out with Don Middlebrook Trop Rock sound.
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Don Middlebrook and Living Soul… Enjoy their Trop Rock sound… we do! p.s. that is my son on the washboard!
Don’s love for music provides him the challenge of chord progressions, mathematics and an outlet to be creative. Not to mention the guitar has allowed him to meet girls.
“Writing was one of the first things that hit me as a musician… I wrote quicker than I learned a song” states Don Middlebrook. “Due to my vocal range I could not sing other peoples stuff, so I had to go my own way.” Who knows, maybe some day Don Middlebrook Trop Rock sound and his guitar can change the world. Thanks Don for music!
At DW Video & Multimedia our Buy Local Video Profiles are considered as one of the best methods for communicating with audiences. The Video Profile allows people to get to know you and what you do and offer.
Your customers and prospects want to know you. They want to do business with you. They want to learn about you and even to be entertained by you. You have to tell your story to turn them from a prospect to a customer. At DW Video we know everyone has a story to tell. Whether it is getting to know Don Middlebrook and Living Soul or promoting your products or services. Contact Duane at 231-937-5420. For affordable, effective video and media production services… we are here to help.
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We are ready to tell your story. Let us know how we can help.
Buy Local Video Profiles
by dwvideo | Jul 19, 2014 | blog
Producing a Video is all about communication. Call Duane 231-937-5420.
Producing a video is a lot like ordering a sub sandwich. You begin with the bread or wrap, then a selection cheeses, meat, cold or warmed, then an assortment of veggies and toppings. There are many ways of building your sandwich. Similar, but different each time you build this tasty meal.
The secret to a great sandwich (video) is communication. Once the sandwich is complete, taking off the the tomato may be an easy fix, however taking off the mayonnaise is more difficult. The better the communication the better the end result.
Please note: Since the goal is to make the sandwich your way, even removing the mayonnaise can be done.
Now that we have had our meal, lets move on to tips on producing a better video.
The process begins with the concept. We look at your target audience, what is the best way to reach them, what are their needs, comments and concerns. From this point we come up with a plan. It is okay to change the plan, but be aware – time is money. The more changes, which is not always a bad thing, the more it may cost.
The basic steps in producing a video include: 1) Concept / Script. More an more of our videos are told by the client, staff and customers through testimonials. In that case the script is a list of questions that are targeted to the person telling the story. This is the blueprint to the video and is a guide in getting the most out of each interview.
2) In the case where we have a script, the next phase is recording the narrator. Many choices here. A staff person could do the read, At DW Video we have a list of local narrators. And through the power of the web, there are businesses we can choose from that have a number of narrators to choose from. Options, yes there are options.
3) On-Location Digital Videotaping (I know we do not use tape anymore – but heck, you knew what I mean). This includes recording the interviews and acquiring the b-roll video needed to tell your story. Proper planning at this stage keeps us on track and on-budget. For example you are a retail store and need shots of people browsing and purchasing. Do not assume customers off the street want to be in your video. It is best to have a group of people brought in for the shoot.
4) Once the video is acquired it is back to the studio to edit. Up to this point of the production if special graphics and/or animations were needed these would be in production already. Based on a script we then edit the b-roll into each segment and we are ready to show you the first version. When interviews are used we take the time to pick the best segment and then edit in the b-roll.
5) Review and upon final approval a DVD is authored, files are encoded for the web and the final product is ready to share.
Ready to get started? Give Duane a call 231-937-5420. Go to our contact us page and send a note outlining your needs.
Check out some examples of what we have done for others.
by dwvideo | Jul 18, 2014 | blog
Duane and Rich preparing for going to the air videotaping downtown Big Rapids.
Using a drone with a GoPro camera to promote Big Rapids
Taking to the air while working on a series of videos for Ferris State University Admissions, DW Video uses a drone with a GoPro camera to promote the Big Rapids area. The purpose of the videos is to encourage potential students and families to choose Ferris. Part of the story is to show the area and using a drone provides some excellent views. Teaming up with Ferris State University Photographic Services, Duane worked with Rich and his drone.
By the end of our shoot we had footage from the on-ramps to Big Rapids, a great view just north of Wendy’s looking south reveling the campus, shots of downtown, the fair and a great view of tubers and the river. At one point we were laughing as Rich navigated the river and I swear we heard the theme song of George of the Jungle… “Watch out for the TREEE!
Video producer Duane Weed talks about DW Video’s services on Sunny FM.
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Big Rapids Farmers Market
Spent some time at the Mecosta County Fair.
DW Video produces videos for business, retailers, manufacturing, non-profits, churches and more. Basically, everyone has a story to tell and we tell it. Producing videos to the web, social media, DVD… call Duane at 231-937-5420.
We are here to help promote your business and community – Give us a call!
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