by dwvideo | Sep 30, 2014 | blog
President David L. Eisler welcomes you to Ferris.
‘Welcome’ is the theme for our videos for the Ferris State University Admissions Department video.
Welcome to Ferris is the opening line of the video and is carried on throughout this and the other two videos. As the producer my main goal was to make it real. Not scripted. As we were gathering interviews a common theme began to emerge – the branding statement of Ferris.
One of the challenges was so many great interviews. What makes it into the video and what does not. “Coming to Ferris is one of the best decisions I have ever made” is the opening testimonial. “Once you get to Ferris you will fall in love with the buildings, the professors and students.” I was amazed at the response from one simple question – “What do you like best about Ferris and why?”
“We offer students a real hands on experience. We bring real life learning in our program.” come from interviews with professors.
A key element that came up over and over from those we interviewed. Friendly professors that are approachable and that care about their students.
A small comfortable campus is also one of the statements that kept coming up over and over again.
Welcome to Ferris became a labor of pride. Promoting not only the university, but the people, the community. Enjoy the Video!
[youtube_sc url=”http://youtu.be/lCDxWci-8QQ” title=”Welcome%20to%20Ferris” rel=”0″]
More Ferris State Bulldog Videos produced by DW Video:
Campus Life at Ferris State
Proud Bulldog Parent
Welcome to Ferris, Big Rapids, Mecosta County and Michigan… We are glad you are here – Welcome to Ferris . Contact Ferris State University Admissions Department and visit FSU.
For all your video needs – contact Duane at 231-937-5420.
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by dwvideo | Sep 29, 2014 | blog
Producing three videos for Ferris State University Admissions Department.
Back in May, Ferris State University Admissions Department called on DW Video to produce three videos. The videos, Welcome to Ferris, Campus Life and Bulldog Parent Testimonial are going to be used for campus tours. Ferris and other Colleges and Universities all over Michigan are giving tours to potential students and parents deciding on where to send their son or daughter.
Working closing with the Ferris State University Admissions Department we set off to create the three videos. After numerous days of on-location video, hours of making phone calls, working with Jason and Shelli setting up locations, interviews and events and days of editing – producing the three videos was completed.
Our first meeting was with a group of nine Ferris State University Admissions Department members. Knowing that each of them had their own idea of what the videos should look like. Asking them to provide links to videos similar of what they liked provided us a plan. Without a plan, no project would ever be completed… makes sense doesn’t it.
Working with members of the Creative team, Dan Salas, Frank Krywicki and Ben Slater we began capturing what would end up being nearly a half of terabyte of raw footage.
Here is a look at the making for the Ferris State University Admissions Department videos.
[youtube_sc url=”http://youtu.be/eron24ew5yI” title=”Ferris%20State%20University%20-%20Behind%20the%20Scenes%20″ rel=”0″]
When in Big Rapids stop by ‘The Rock’ for something to eat.
Coming soon – Welcome to Ferris. Contact Duane at 231-937-5420 to discuss your project.
Welcome to Big Rapids… Welcome to Ferris.
by dwvideo | Sep 26, 2014 | blog
DW Video used a three axis stabilizer with a GoPro to produce a video at Solon Center Wesleyan Church Cedar Springs MI. Earlier this week we shot a quick video at Solon Center Wesleyan Church to promote their new obstacle course.
Using the obstacle course as part of their outreach ministry Duane decided to go with a fast paced, action filled video to highlight the course and promote Solon Center.
[youtube_sc url=”http://youtu.be/Bc08OdCIDOY” title=”Solon%20Center%20Wesleyan%20Church” rel=”0″]
Using the G3 Ultra Handheld 3-Axis GoPro Stabilizer for some fabulous video.
DW Video produced the Solon Center video with The “Magic Wand” with the Hero 3 camera by GoPro using the Feiyu G3 Ultra Handheld 3-Axis GoPro Stabilizer. Our first project that we used the stabilizer for was Ferris State University. It was awesome to say the least.
Contact Duane at DW Video & Multimedia, LLC at 231-937-5420 to produce your next video.
Like DW Video on Facebook – http://www.facebook.com/dwvideomultimedia
by dwvideo | Sep 24, 2014 | blog
Connect with Customers with a custom produced video by DW Video.
If your business needs to connect with customers… you need DW Video. Building relationships with prospects and customers is job one. From the information you place on your web and social media sites to the print and direct response message you have out there. Your mission is to connect. To connect with a person and build a relationship with them. These days your message is more than text. Connect with customers with video. Video is an incredible and powerful tool that takes your message from simply claiming your product is remarkable to actually demonstrating that it is.
Telling your story can be affordable. One question I ask all the time – Is your business a million dollar business or one that needs to look like one. What I mean by that is your look, your images, the flow of your story is important to your prospects. And it should be so very important to you in your plan to connect with customers. To connect with customers you need to make it real. Not hype. Not flashy. To connect with customers is real. At DW Video our storytelling captures your business, church, school and non-profit with a personal touch.
Big Business, Retail and Non-Profits all need video.
[youtube_sc url=”http://youtu.be/-Agbss2FdSc” title=”Stage%20M” rel=”0″]
Video marketing is an important part of your brand mix. Video builds your accountability, your presence, your brand and it does not need to be expensive. Video lets you tell a visually engaging story that adds emotion and transparency to the online shopping experience. It creates trust by showing that the product is real and so are the people that make it.
Yes, video can have a price tag with with. So do cars, so does your products and services. However, we work with customers to build within a budget if we can. Have a package for $500 and depending on your need could also spend thousands. All based on what you need.
Small business is the heart of America. Have DW Video tell your story.
[youtube_sc url=”http://youtu.be/jLHELxotO0E” title=”Video%20Marketing” rel=”0″]
According to Shopify there are five tips for connecting with customers.
1) Discover What Makes Your Product Remarkable
2) Persuade With Video
3) Resonating and Empathizing with Potential Customers
4) Sell with Emotion, Justify with Logic
5) Risk Removal
Connect with Duane by calling 231-937-5420.
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