‘Welcome’ is the theme for our videos for the Ferris State University Admissions Department video.
Welcome to Ferris is the opening line of the video and is carried on throughout this and the other two videos. As the producer my main goal was to make it real. Not scripted. As we were gathering interviews a common theme began to emerge – the branding statement of Ferris.
One of the challenges was so many great interviews. What makes it into the video and what does not. “Coming to Ferris is one of the best decisions I have ever made” is the opening testimonial. “Once you get to Ferris you will fall in love with the buildings, the professors and students.” I was amazed at the response from one simple question – “What do you like best about Ferris and why?”
“We offer students a real hands on experience. We bring real life learning in our program.” come from interviews with professors.
A key element that came up over and over from those we interviewed. Friendly professors that are approachable and that care about their students.
A small comfortable campus is also one of the statements that kept coming up over and over again.
Welcome to Ferris became a labor of pride. Promoting not only the university, but the people, the community. Enjoy the Video!
More Ferris State Bulldog Videos produced by DW Video:
Welcome to Ferris, Big Rapids, Mecosta County and Michigan… We are glad you are here – Welcome to Ferris . Contact Ferris State University Admissions Department and visit FSU.
For all your video needs – contact Duane at 231-937-5420.
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