by dwvideo | Dec 10, 2014 | blog
Casey DuBois representing GR Makers in a video commercial produced by Duane Weed for GRIN. Utilized on the web and social media sites.
There’s no doubt that video commercials work on television and that video works on the web. Producing a quality video commercial, company image piece and/or video profile for your website helps keeps eyes and your sit longer and helps tell your story. Video commercials on the web help create as experience for your prospects and customers.
Utilizing good quality video content on-line is an ideal way to connect with people. I have said this many times, “People like to connect with people they know and trust.” Connecting with others and sharing your products and services is key to winning new customers.
Using a variety of videos on your site keeps people interested. Have a short intro video on one page, a video commercial on another, company image on the about us page and a series of video profile videos scattered throughout your site. Not to mention on your social media sites as well. And let us not forget my favorite – The video testimonial.
One person that does a great job in using video profiles, video testimonials and video commercials is Dr. Harpreet Singh.
At DW Video we work with you in telling your story. Is that story a safety video, website video commercial, TV Commercial, training video, company image and more. Contact DW to discuss your project. The initial consultation is FREE. Call 231-937-5420.
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by dwvideo | Dec 9, 2014 | blog
We are at it again producing testimonial videos for the Grand Rapids Inventors Network or GRIN for short. This time our mission was to have the members share their experiences. Who sells your business and organization better than a customer or member?
At one of the monthly meetings we set up and interviewed six members about why they are members of the Grand Rapids Inventors Network. I am impressed with the golden nuggets that came out of these members. In the past I have shared the importance of keeping the testimonials real. When producing testimonials videos, ask the right questions and wow, we cannot write this any better.
[youtube_sc url=”http://youtu.be/agxWblW5KFs” title=”producing%20testimonial%20videos” rel=”0″]
Lynn talks about how marketing her product Splash Count and how GRIN has helped her.
Brenda B shares her experience with the Grand Rapids Inventors Network and her product from BeachFit.
Producing testimonial videos provide your organization with an opportunity to build trust with prospective customers and prospects. Video Testimonials strengthen relationships with existing customers and help turn prospects into customers.
I personally love producing testimonials videos because they are real people speaking in their own words about why they like your product, service and/or organization. There is a powerful tone to have a person sharing from their heart about you. In the case of the GRIN the members share how the organization has helped them.
Here are a few questions to ask when producing testimonial videos:
What has the business/organization done for you and why?
What was the obstacle was achieved by using this product and/or service?
What was the benefit of buying this product?
Were their any specific feature(s) did you like most about this product?
Why did you need this product/service and how did it help you?
Would you recommend this product? If so, why?
And lets not forget to ask, Is there anything you’d like to add?
At DW Video we are here to help tell your story. Servicing Big Rapids, Fremont, Newaygo, Rockford, Greenville, Reed City and all of West Central Michigan. Contact Duane at 231-937-5420 and lets discuss your video and media production needs.
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by dwvideo | Dec 1, 2014 | blog
Produce your seminar videos and use YouTube as a platform to reach your audience.
Seminar Videos are one way you can share your expertise to prospects and customers. Lately we have been doing a lot of work in the health care area, however the concepts go to any business.
When we say seminar videos this can mean a number of things. One, you do not need to go out on a speaking tour and have DW Video capture all your seminars. Sidenote: Yes, we can do this if you are a keynote speaker. Second, The seminar videos can be done in your place of business or at our studio in Howard City. It is all about feeding the Google Beast, your prospects and customers with good quality information.
These videos do not need to be expensive and done with a high production budget. They need to be clean with excellent audio. Meaning, do not use the camera microphone, use a lav or overhead mics to capture the audio.
John Hopkins Medicine uses seminar videos to inform and educate. Creation Today uses seminar videos to provide information to their prospects as well. Dr. Harpreet Singh, a local doctor with a mission. Educated patients are informed patients.
It does not matter what you are selling. Think about video as a chapter in a book. You need many chapters per topic. So what am I saying? Take a seminar that may be a half hour in length and turn it into a series. For example I recently took a seminar by Dr. Singh and made twelve videos from the one seminar.
Why would I do that? Remember the google beast. It needs to be fed often. So having many videos from your site on a topic is better than one long video. Plus and very important, attention span.
Duane Weed, Video Producer for DW Video & Multimedia, LLC creates videos for businesses to share their story. Promotional, Instructional, Training, Testimonials, Video Profiles, Marketing and Brand Identity Videos. Contact Duane at 231-937-5420.
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by dwvideo | Nov 28, 2014 | blog
Turn your home movies into that next best seller for your family and friends. You may have home movies: 8mm, Super 8mm, 16mm film. Slides, Photos, Videotape: VHS, VHS-C, S-VHS, 8mm, HI-8mm, Digital 8mm, Mini-DV, DVCAM, 3/4 inch, BetaMax and BetacamSP. At DW Video & Multimedia, LLC we are hear to tell your story.
How do we do this? We edit those hours of memories into a shorter highlight blockbuster. Interview members of your family. Have them share memories of their childhood. Hear Grandpa talk about his team of horses and how he made a living plowing fields as a young man. Or the time you were playing football with your young son and you tackled him, knocking the wind out of him… scaring you. Take these memories and wrap photos, film and video around these stories. Home movies are worth sharing.
This is a huge undertaking and will take hours of your time logging and deciding what segments to use. The end result is a presentation that is unlike anything your family has in their collection. Seeing and hearing family members laugh and having fun. Even those people that are not here anymore. What a way to share your Grandparents with your kids. Allow them to know their history.
Now is this undertaking to much for you? No problem, just taking these memories and transferring them to DVD is a great way to share your home movies, photos, slides and videotapes by having them transferred. Heck, lets not forget those cassettes and reel to reel audio tapes transferred to Mp3 and CD’s. At DW Video we are here to help. Contact us at 231-937-5420.
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