by dwvideo | Jun 4, 2015 | blog
Business Video Marketing is all around us. On websites, social media sites, at our desk and on the road. The power of video sells, informs and trains your prospects and customers 24-7.
At DW Video we use Local Video Marketing techniques to take the video experience to an all new level. Local Video Marketing is getting your video ranked on Google. Using techniques to have videos show up among the other search results. The thumbnail image stands out on the page among your competitors basic line listing. Want to take control of a geographic area – give Duane a call to discuss what it will take to rank your business 231-937-5420. Examples below showing what we mean about ranking video in Google search – Actual results.
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Local Business Video Marketing
For your business DW Video uses a variety of video styles to tell and share your story. Here are just a few ways that Business Video Marketing can work for you:
Video Testimonials from your customers: One of the most powerful ways to sell your products and services.
Success Story Videos: Showing how a customer used your product or service in a real world application. Very similar to Video Testimonial.
Man on the street Videos: Usually these type of videos are used to promote an event or cover an issue surrounding a community.
Product Demonstration and Presentation Videos: These videos cover the benefits your product offers and how to use the product in everyday situations.
Corporate Videos: These are ideal for a home page for a company – intended to give new visitors to a website a better idea of the company, the services and who they are.
Facilities and/or equipment tour videos: Here is where we use Virtual Tours to provide the visitor an inside look at your business. From corporate facilities to local hotesl, resturants, breweries and retail shops. These virtual tours can be powerful attention to your website and mobile experience.
Safety and Training Videos: Video is an ideal way to train people on the proper way of doing a task – service, support, sales, personal development etc. Safety and Training videos continues to be one of the best uses of video and are a cost effective substitute for in-class training.
Commercials: Broadcast television commercials for local, regional and national audiences are a great way to market your business. This is not a low cost venture. A popular use of commercials that is growing are in-theater advertising.
Recruitment Videos: Recruitment videos feature company employees, highlight corporate culture and promote the direction of the company can be very influential. Often time we suggest interviewing top executives and staff members to get the true flavor of the business.
Resume Videos: Stand out in the crowd. Set yourself apart from the rest of the job seekers. We need to talk about this one. Exciting possibilities.
Client: Stingray Advisory Group. Keyword: Business Plans. Geographic Area: Caledonia.
Results: Ranked four on Page One
Client: DW Video. Keyword: Video Production. Geographic Area: Big Rapids.
Results: Ranked One on Page One
The list goes on and on: In Store Videos, Video Blog, Event Video, Community Relations Video, Press Release videos… By now you have the idea… Business Video Marketing: VIDEO MEANS BUSINESS FOR YOU!
At DW Video we pride ourselves in local Business Video Marketing. With our Buy Local Video Profiles, Buy Local TV and Buy Local Michigan Video Blog we are promoting Michigan Businesses, Communities and People.
Since 1984 Duane has been working with Michigan businesses and is standing by to work with your yours. It all begins with a conversation. Call 231-937-5420.
Education is everything. According to FORBES here are five things your business should do with video. Then Call Duane to get it done.
It is all about the look and feel of a video. Entrepreneur dot com has a great article on what to wear when producing a video. http://www.entrepreneur.com/article/245377
Why you cannot afford not to do video, another article from Entrepreneur. A good investment and not as costly as one would think. Contact Duane 231-937-5420.
Client: JIS Tire. Keyword: Tire Service. Geographic Area: Sand Lake Michigan
Results: Ranked One on Page Two
by dwvideo | May 2, 2015 | blog
Local Video Marketing services provided by Duane at DW Video & Multimedia work to sell, train and educate your prospect and customer. Call Duane at 231-937-5420.
Did you know that every day, people watch over 500 years’ worth of YouTube videos on Facebook?
Or that each minute, over 700 videos are shared through Twitter?
Video has become a cultural phenomenon. More and more companies are using on-line video as a powerful way to connect with their prospects and customers. With our Local Video Marketing we work with you to get your videos found in the market area you serve.
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Imagine telling your company story in a way that shows viewers who you are, what you do and what your offer is. The offer is key, your call to action is to pick up the phone and call. ATTENTION: Call me (Duane) at 231-937-5420 to learn about my FREE video offer.
New Product-Services videos convey specific key ideas and or features of a product or service. The Buy Local Video Profile is an interview-driven video that captures the emotions and feeling your staff, suppliers and customers have for your business.
Call DW Video today 231-937-5420. Let’s talk about how we can put local video marketing to work for you. And when you do, be sure to ask about my free video offer. My name is Duane and I look forward to helping you.
For more information on Local Video Marketing check out Reel SEO.
Forbes has some good tips on video marketing.
Check out Entrepreneur for more info on Local Video Marketing.
DW Video is a full service video production company serving Grand Rapids, Big Rapids, Muskegeon, Grand Haven, Greenville, Rockford, Newaygo, and all of West Michigan.
Follow more Michigan stories on YouTube. While you are there, please subscribe.
by dwvideo | Apr 27, 2015 | blog
Promoting Big Rapids and Mecosta County with YouTube video and SEO.
Mecosta County Big Rapids YouTube Video promoting Michigan businesses. To reach out and connect with our prospects we are using YouTube to reach Mecosta and Big Rapids businesses. Growing up in the area I have witnessed many people doing wonderful things. The Mecosta County Area Chamber of Commerce is an ideal resource for learning more about the area. The Big Rapids Downtown Business Association and the Canadian Lakes Property Owners Association are other resources for learning more about the area.
Businesses and organizations need to use the power of video and the power of YouTube to get your message out to prospects and customers. DW Video is your source to videos that tell your story, AND we are going to provide you a FREE video. We do so by providing a special offer within the video for Mecosta County and surrounding areas by calling 231-937-5420.
Check out this video to receive your special offer… a FREE video – no longer valid
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Mecosta County Big Rapids YouTube Video helps promote the community, your business and surrounding areas. As part of telling and sharing your business story DW Video is producing a video blog entitled “Buy Local Michigan”. Follow us by subscribing to our YouTube Channel.
Multiple videos on your website: New Product, Company Image, Business Profiles, Testimonials, Ask Videos and Review Videos, combined are tools to tell your story. Contact Duane Weed at 231-937-5420.
Related Content:
Big Rapids Video Production
Big Rapids Video
Ferris State University
Big Rapids Video Production click here.
Connect with Duane on Linkedin.
by dwvideo | Apr 20, 2015 | blog
Using a personal YouTube Channel to tell and share your stories of Michigan Businesses, Organizations and Non-Profits. According to YouTube “Playlists should be an essential part of your channel strategy. Not only do they increase watch-time, they create another asset that will appear in search results and in Suggested Videos. You can create playlists using your own videos, other videos, or a combination of both.”
Telling and sharing your businesses story needs to take a series of videos, utilizing playlists, proper keywords… it takes a plan. A plan that takes time to produce, embed and track.
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Create a YouTube Channel, Playlists and work local video SEO to promote your business.
Video SEO is work in progress. There are many factors that go into ranking. Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages according to WeboPedia. Meaning not having to pay for ads on Google, Facebook or YouTube. Depending on your keyword and the competition for those keywords, the geographic area you are targeting will depend on how long and IF/When your video ranks.
From the Google search our video was on page two within 24 hours. NOTE: This was from the video section of the search not the main search. More work needs to be done to move that ranking. Remember in the beginning of this article when I mentioned it was work in process. Now the work begins.
To receive a FREE video from DW Video call Duane to be a guest on Buy Local Michigan 231-937-5420. For all your video production, website design and video SEO give us a call.
DW Video services all of Michigan with special focus on the communities of Grand Rapids, Rockford, Cedar Springs, Sparta, Fremont, Newaygo, Big Rapids, Reed City to name a few. Everyone has a story to tell and we are telling it with Company Image Videos, Video Profiles, Testimonial Videos, New Product Videos, Safety-Training Videos, Web Video and Broadcast Television Commercials,
