by dwvideo | Apr 20, 2015 | blog
Using a personal YouTube Channel to tell and share your stories of Michigan Businesses, Organizations and Non-Profits. According to YouTube “Playlists should be an essential part of your channel strategy. Not only do they increase watch-time, they create another asset that will appear in search results and in Suggested Videos. You can create playlists using your own videos, other videos, or a combination of both.”
Telling and sharing your businesses story needs to take a series of videos, utilizing playlists, proper keywords… it takes a plan. A plan that takes time to produce, embed and track.
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Create a YouTube Channel, Playlists and work local video SEO to promote your business.
Video SEO is work in progress. There are many factors that go into ranking. Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages according to WeboPedia. Meaning not having to pay for ads on Google, Facebook or YouTube. Depending on your keyword and the competition for those keywords, the geographic area you are targeting will depend on how long and IF/When your video ranks.
From the Google search our video was on page two within 24 hours. NOTE: This was from the video section of the search not the main search. More work needs to be done to move that ranking. Remember in the beginning of this article when I mentioned it was work in process. Now the work begins.
To receive a FREE video from DW Video call Duane to be a guest on Buy Local Michigan 231-937-5420. For all your video production, website design and video SEO give us a call.
DW Video services all of Michigan with special focus on the communities of Grand Rapids, Rockford, Cedar Springs, Sparta, Fremont, Newaygo, Big Rapids, Reed City to name a few. Everyone has a story to tell and we are telling it with Company Image Videos, Video Profiles, Testimonial Videos, New Product Videos, Safety-Training Videos, Web Video and Broadcast Television Commercials,
by dwvideo | Apr 7, 2015 | blog
On your Business Facebook page go and compose your message.
Business Facebook Tagging Tip – We have been talking about the importance of tagging and sharing from your business Facebook page. Have you been on your business Facebook page and wanted to tag a business or a person. However, you are not able to tag a customer or business from your page. I am not an expert in Facebook but the other day I figured out a Business Facebook Tagging Tip that allows you to tag businesses and people.
Many of you may already know this but I figured this out by accident. Here is my Business Facebook Tagging Tip for the day.
1) Go to your Business Facebook page, log in and compose your message. Then post it.
2) Now log back in to your personal page. Find the page you just created and edit that page – as you. Now when you type in the persons name it will bring it up from your friends or follow list.
In this example edits were made from my personal page on my DW Video Facbook page. This allows me to tag people and businesses.
3) Save it and now you have tagged people and businesses within your business facebook page.
I will break down the post in this Business Facebook Tagging Tip. Here is a breakdown of what I changed from my personal account when editing my business page.
Enjoyed a wonderful interview with (From my personal page Mike and I are friends) Mike Malcolm from (From my personal page I have ‘liked’ his page) The Ring Cuff for Buy Local Michigan. Will be editing his video later this week. Keep an eye on (From my personal page I have ‘liked’ my oage) DW Video & Multimedia, LLC for when his will go ‘live’. Remember to Buy and Shop locally. (Facebook allows hashtags so I use my twitter hashtag to help brand my product) #buylocalmi
Have a question please contact me at 231-937-5420. This is the office phone and we are not able to text from this number. I am here to help.
by dwvideo | Apr 6, 2015 | blog
Through the power of sharing posts, Casey added a personalized comment and then added info for a call to action to a GRIN event.
At DW Video we preach the importance of testimonials for your business.
Testimonials for your business are important and to be honest, sometimes humbling. I prefer to promote others, however it is important to keep our promotion going as well. Here are a few nice things people are saying about their experience with DW Video & Multimedia, LLC and Buy Local Michigan.
In the example from Casey, aka ‘The Connector’, he knows how to use social media and sharing. Lets take a look at what I mean.
In his post he personalized his message: Another great video by my friend (we are connected on Facebook so he tagged me) Duane Arthur Weed with (and then tagged my Businesses of which he follows) DW Video & Multimedia, LLC about the (he also tags the organization he belongs to and for which the video was produced) Grand Rapids Inventors Network product reviews.
(Takes it another step further and adds more information not listed in the original post) We host 4 product reviews every week and see lots of great ideas and prototypes. (Ending with a strong call to action) Join us at the next GRIN meeting – www.grinventors.org.
Personalize your post within all forms a social media.
Since we began our Buy Local Michigan Video Blog back on January 3rd we have been promoting Michigan Businesses, Communities and People we have met some really great Michigan businesses. One of these people is Doug Kliever. Doug posted on Linkedin and shared his experience being on our Buy Local Michigan Video Blog.
(Personalized message) What a great meeting this week with (we connected on Linkedin after the interview so he tagged me) Duane Weed! (goes on to share his thoughts – powerful and real) He interviewed me this week for his Buy Local Michigan show. Great guy and even better heart. Let me know when I can connect you with him.
Be social, be personal and connect others you know and work with to your network. Connect with them and make it personal. It is important to take these opportunities and share within your social media. I love testimonials. The next step for me is to get some of these on video to have on my YouTube and other social networks. Contact Duane at the office 231-937-5420.
by dwvideo | Apr 1, 2015 | blog
From your Facebook page write good copy to entice people to watch your video.
Canadian Lakes placed on their home page a link to the video page.
How Canadian Lakes used their YouTube Video on Facebook. From their Discover Canadian Lakes Facebook page they posted about a recent ‘coming soon video’ produced by DW Video.
What they did was create a page on their website to embed the video. Then on their facebook page they directed to the Canadian Lakes website. On the home page they have a link to a page with the video embedded. This is a great way to drive traffic to your site. NOTE: the only think I would recommend is to provide the link direct to the page the video is on. We shared this in a past blog post – Best way to use YouTube video links.
Driving people to your website is important. Placing YouTube Video on Facebook is a great way to get social. Ideal in telling and very important – Sharing your message.
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Creating a page on your website that has the video embedded is perfect.
Producing YouTube Video on Facebook is an ideal way to inspire and educate your current and potential customers. Sharing the link to your website page that has the video embedded on your site helps drive traffic.
Video Means Business – Contact Duane to not only tell your story.. but to SHARE it as well. 231-937-5420.
Connect with Duane on Linkedin.
