Videos with Purpose

videos with purpose

Going to new heights to meet your needs!

Video with purpose means having videos that rank on search engines like Google, Bing, Yahoo and more.  At DW Video & Multimedia and Buy Local Michigan, Michigan’s Video Storyteller Duane Weed produces videos that have a purpose.

DW Video and the Creative Team is a group of passionate people in visual storytelling, advertising, graphic and web design, programmers, writers, video producers and more.  One thing they all have in common… creating videos with purpose.





Producing Videos for all kind of Budgets and Uses:

  • Corporate Videos
  • Medical Video Testimonials
  • Promoting Michigan Communities
  • Discover Michigan Videos promoting Communities, Landmarks and Events.

    • Buy Local Michigan Feature Videos

  • Why DW Video?
  • School-College-University Videos
  • Lodging-Golf-Real Estate Videos
  • Customer Testimonials – make them real and not staged.
  • Sell your Services with Video – Customers say it best!

For all your video and media production needs – Contact Duane today at 231-250-9624.  

Google My Business

Using Video to reach members

Using Video to reach members is a great way to educate and recruit new members.  We do not capture video at all the meetings.  What we are working on with the Grand Rapids Inventors Network or GRIN, is using video to reach their members with a series of highlights from select meeting throughout the year.  The information provided to the members at these meetings are valuable and attendance is encouraged.

By editing a highlight video or two from each meeting we are able to apply local video marketing techniques to the YouTube videos and gear them at keywords potential members may use to find them.

The opening line in one of the YouTube descriptions states, “Learn how to publish Your game at the Grand Rapids Inventors Network monthly meetings held the second Tuesday of each month at the East Beltline Campus of Western Michigan University. The address is 2333 East Beltline Ave SE Grand Rapids, MI 49534.”

The title of the YouTube video was: Learn how to publish your game.  So in the first paragraph that phrase is used.  Then went on to write in when the meetings were and the location.  This way if someone searching for GRIN, all the main info is in the first paragraph.  Why, think about it for a moment… to make it easy for someone to attend the meeting.

Used the same content in the opening description for the Monthly Meetings Grand Rapids Inventors Network YouTube video.  Focus on keywords and then build the description to make it search engine friendly.

For all of your video and social media production services contact Duane at DW Video.  231-250-9624.  Or visit  For more information on the Grand Rapids Inventors Network go to

Google Site

Local Video Marketing for YouTube Videos

Local Video Marketing for YouTube Videos

youtube videosLocal Video Marketing for YouTube Videos help in getting your videos found in your community. Did you know YouTube Receives around 1 billion searches per day (second only to Google). YouTube receives over 65 million unique visitors every month with unique meaning new people, people that have not been there before! When you are setting up YouTube and your videos it is important to know your goal, avoid sales pitches and use local video marketing to increase your brand on every video you produce.

Local Video Marketing for your YouTube videos is the ideal media for Small & Local Business, and a perfect opportunity for Your Business to reach customers in your sales area.

At DW Video we serve all of Michigan with our main area covering Grand Rapids, Rockford, Cedar Springs, Sparta, Howard City, Lakeview, Carson City, Muskegon, Kent City, Greenville, Big Rapids, Newaygo and Fremont. Grow your West Michigan Business with local video marketing applied to your YouTube Videos.

The importance of local video marketing is a series of videos that keep going and going… just like the energizer bunny.  Multiple videos gear toward your customer to help them, train them, sell to them, show them how to use your products and services.

Since 1984 Duane Weed has been the owner and producer at DW Video & Multimedia, LLC. Duane is also the host of Buy Local Michigan. A video blog promoting Michigan businesses, communities and people.

Mecosta County Big Rapids YouTube Video

Mecosta County Big Rapids Michigan YouTube Video

Promoting Big Rapids and Mecosta County with YouTube video and SEO.

 Mecosta County Big Rapids YouTube Video promoting Michigan businesses. To reach out and connect with our prospects we are using YouTube to reach Mecosta and Big Rapids businesses.  Growing up in the area I have witnessed many people doing wonderful things. The Mecosta County Area Chamber of Commerce is an ideal resource for learning more about the area. The Big Rapids Downtown Business Association and the Canadian Lakes Property Owners Association are other resources for learning more about the area.

Businesses and organizations need to use the power of video and the power of YouTube to get your message out to prospects and customers.  DW Video is your source to videos that tell your story, AND we are going to provide you a FREE video.  We do so by providing a special offer within the video for  Mecosta County and surrounding areas by calling 231-937-5420.

Check out this video to receive your special offer… a FREE video – no longer valid


Mecosta County Big Rapids YouTube Video helps promote the community, your business and surrounding areas.  As part of telling and sharing your business story DW Video is producing a video blog entitled “Buy Local Michigan”.  Follow us by subscribing to our YouTube Channel.

Multiple videos on your website: New Product, Company Image, Business Profiles, Testimonials, Ask Videos and Review Videos, combined are tools to tell your story.  Contact Duane Weed at 231-937-5420.

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Big Rapids Video Production

Big Rapids Video

Ferris State University

Big Rapids Video Production click here.

Connect with Duane on Linkedin. 

video production services

YouTube Channel for Michigan Businesses

Using a personal YouTube Channel to tell and share your stories of Michigan Businesses, Organizations and Non-Profits.  According to YouTubePlaylists should be an essential part of your channel strategy. Not only do they increase watch-time, they create another asset that will appear in search results and in Suggested Videos. You can create playlists using your own videos, other videos, or a combination of both.”

Telling and sharing your businesses story needs to take a series of videos, utilizing playlists, proper keywords… it takes a plan.  A plan that takes time to produce, embed and track.


YouTube Channel Michigan

Create a YouTube Channel, Playlists and work local video SEO to promote your business.

Video SEO is work in progress.  There are many factors that go into ranking. Organic SEO  (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages according to WeboPedia.  Meaning not having to pay for ads on Google, Facebook or YouTube.  Depending on your keyword and the competition for those keywords, the geographic area you are targeting will depend on how long and IF/When your video ranks.

From the Google search our video was on page two within 24 hours.  NOTE: This was from the video section of the search not the main search.  More work needs to be done to move that ranking. Remember in the beginning of this article when I mentioned it was work in process.  Now the work begins.

To receive a FREE video from DW Video call Duane to be a guest on Buy Local Michigan 231-937-5420. For all your video production, website design and video SEO give us a call.

DW Video services all of Michigan with special focus on the communities of Grand Rapids, Rockford, Cedar Springs, Sparta, Fremont, Newaygo, Big Rapids, Reed City to name a few.  Everyone has a story to tell and we are telling it with Company Image Videos, Video Profiles, Testimonial Videos, New Product Videos, Safety-Training Videos, Web Video and Broadcast Television Commercials,



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