video commercials

by | Dec 10, 2014 | blog

video-commercials

Casey DuBois representing GR Makers in a video commercial produced by Duane Weed for GRIN. Utilized on the web and social media sites.

There’s no doubt that video commercials work on television and that video works on the web. Producing a quality video commercial, company image piece and/or video profile for your website helps keeps eyes and your sit longer and helps tell your story. Video commercials on the web help create as experience for your prospects and customers.

Utilizing good quality video content on-line is an ideal way to connect with people.  I have said this many times, “People like to connect with people they know and trust.”  Connecting with others and sharing your products and services is key to winning new customers.

Using a variety of videos on your site keeps people interested.  Have a short intro video on one page, a video commercial on another, company image on the about us page and a series of video profile videos scattered throughout your site.  Not to mention on your social media sites as well.  And let us not forget my favorite – The video testimonial.

One person that does a great job in using video profiles, video testimonials and video commercials is Dr. Harpreet Singh.

At DW Video we work with you in telling your story.  Is that story a safety video, website video commercial, TV Commercial, training video, company image and more.  Contact DW to discuss your project.  The initial consultation is FREE. Call 231-937-5420.

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Website video builds brand identity

by | Oct 29, 2014 | blog

website video builds brand identity Vital Checklist

Dr. Singh uses video to build his brand identity on multiple websites.

 Website video builds brand identity on your site keeping eyes on your site longer.  Ideal to use same video on multiple sites, You Tube and social media sites and even on network and cable TV.

Use video to engage the customer, drive traffic to your site from your blog posts, articles, and your social media channels – all enhanced with videos. This is an effective way to build brand awareness and by doing this your video can be easily shared.

website video builds brand identity healthcare

Website video builds brand identity in the healthcare field.

Website video builds brand identity, but in order to do so you need to plan and define your objectives from the beginning.  Knowing your audience will help determine the best style of video to use.  The video can be: Animation, talking heads, interview style, video profile, product demos, behind-the-scenes videos, presentations and the list goes on. Keep your video in line with your audience.

Dr. Harpreet Singh, Founder and CEO of Vital Checklist uses website video to build his brand identity on a series of websites.  Video on websites, You Tube and social media sites. After producing nearly ninety videos for Dr Singh his mission is patient education within his websites: Vital Checklist, DrSinghMD.org and iCrush.org

In our next blog post we will look at some more website video builds brand identity tips.

For all your video production needs contact Duane at 231-937-5420.

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