by dwvideo | Mar 27, 2015 | blog
Looking for qualified employee’s and looking for company promotion are key to success? We want to connect with potential and current customers.
In my last blog post entitled ‘another way of posting your job listings’ we looked at how video is the tool in your toolbox when reaching qualified workers. Now lets look at combining job postings with company promotion.
At DW Video & Multimedia, LLC our Buy Local Video Profiles are ideal for telling and showing your story. Show the potential employee’s the benefits of working for you. Show the potential customers the value of doing business with you. Show current customers why they trust you.
Interview your General Manager, the Shop Foreman, People on the line, the head of HR and here is the best key your success… Video Testimonials. Testimonials from your customers, the person that uses your product and services.
The value of testimonials are real. I am not talking about the ‘read it off the teleprompter’ testimonials. I am talking about real people telling and showing your story.
Contact Duane today at 231-937-5420. It all begins with a conversation. Learning your story and then having DW Video showing your story. From job post videos to company promotion videos… DW Video is that answer.
by dwvideo | Mar 26, 2015 | blog
Lets look at another way of posting your job listings. This is just like our Buy Local Video Profiles where you tell your story about the business or organization. The twist is working in your job posting.
Why? Currently you have job postings where the text at times go on and on. I swear some people think the more words the better. NO, that is not true.
Today, you are looking for the person or person(s) that are the right fit for your company. Enticing that person to want to work for you. This approach also improves your company image.
For years I have been preaching the need to tell your story. Make it personal, connect with people. Not with hype or flash. But through making it real. Being social is what we are looking for. Talk with people, not at them… Share!
Enhance your job listings. Lets look at some simple yet effective ways of doing this.
Begin by having your HR, CEO or Service Manager welcome the person watching the video.
- Having one of your best employees demonstrate the job is important. People are visual and being shown what is expected is key.
- Determine what the most important aspects of the job are and focus on these. Keeping it to 3-5 areas is best.
- Show the action that the job requires. A series of close-ups and variety of angles shows the requirements for the position.
- Whenever possible have current employee’s share their experiences. Make it real, keep the content focused.
- What do they like best?
- What challenges does the position require?
- Share a tip or two.
- Good potential employee’s have choices, why should they work for you?
In our next post I will share some ideas to use video to your benefit. For increased exposure not only for getting new employee’s but for overall promotion for your company and organization.
Contact Duane at 231-937-5420.
by dwvideo | Mar 13, 2015 | blog
DW Video took a four hour seminar and produced a short three minute promotional video on WHY the Pyramid Campus is needed.
The Pyramid Campus uses a seminar video to produce a promotional piece on transforming education and the need for their campus. DW Video captured from the morning seminar segments that tell the story of WHY. Why is it important to transform education. WHY this paradigm shift is important for our young people.
The morning session included Kim from the Department of Defense (for reasons out of our control we could not use her) and Nancy Conrad a national leader in STEM education as well as an author, publisher, entrepreneur and public speaker. Along with Michigan business leaders Fred Keller and Bob Bieri talk about transforming education and why we need The Pyramid Campus.
The Pyramid Campus presents – The Moonshot of Education
[youtube_sc url=”https://youtu.be/Xm4NyL7ZeRw” title=”moonshot%20of%20education” rel=”0″]
For all your video production needs contact Duane 231-937-5420.
#education #Michigan #pyramidcampus
by dwvideo | Mar 12, 2015 | blog
The not so good way to use use Youtube Video Links.
Best way to use YouTube video links. Today, we are lazy and look for the quick way to get our information out. Are you lazy – scroll down to get the answer.
Was at a meeting the other day. Casey ask Cal to send him some YouTube links. How many of you have done this? You get the URL link and place it into an email and send it off. Sounds simple and easy. Well lets look at what you potential have done. STOP – what have we really done here? We all have watched videos and at the end up pops twelve more ‘Suggested Video’ for us to look at. Can I say SQUIRREL. We click and are gone. Right there in front of us is our competition. We have with one simple click put our competitors in front of our audience. Shame on us! This is not the best way to use YouTube video links.
What is the Best way to use YouTube video links?
Before I give you a simple way to share your videos. We all want more traffic to our website. We want to drive people to our site so we increase our brand. Plus bringing them to our website over a YouTube Channel personalizes our message.
Embed your videos within our website and use that UrL when sharing videos.
So here is the best way to use YouTube video links. Ready….
Create a page on your website and embed the video within this page. Write and create content for this page that represents the benefits you provide. The really cool part of this – the prospect is on YOUR WEBSITE!!!!
Now when you send out a link to your video or videos they are within your website. Here is another free tip. If you are using WordPress there is a plug in that allows you to block the suggested videos that come up at the end. It is nice because there is a check box that that state ‘Disable Related Video Content’. Once the video is complete it goes back to your thumbnail. This simple tips makes you look very professional.
Do not give your prospects a chance to go else where. Direct them to your website. Turn them from a prospect to a customer.
Contact Duane today at 231-937-5420. We are ready to produce videos for you.
Bad practice when sharing just the You Tube URL. Suggested videos gives your prospects a reason to leave you.
WordPress has a great plugin that allows you to block related videos.
Looking for qualified employee’s and looking for company promotion are key to success? We want to connect with potential and current customers.
