Engaging Video Content Connects Michigan Businesses with Customers

Engaging Video Content

Connect with Duane and Frank for a no-obligation meeting today!  231-250-9624

Serving West Michigan and the great Grand Rapids Michigan area with affordable, high quality video production.

At DW Video & Multimedia we are taking your business brand message to new heights.


GOOGLE My Business

“The future of marketing is in videos; it’s not a matter of “when”— as it’s already here — but a question of ‘how’.”
Business 2 Business

1) Know and identify your audience.

2) What is the goal of the video you are wanting to produce?

3) How are you going to hook your viewer in 8-10 seconds?

4) Make your video Google friendly.  Meaning if you use YouTube or similar; Optimize your video.  Do so with a powerful Heading.  Well written description with links to related content; i.e. your website etc

5) Be the expert.  Provide unique content to engage your prospect and customer.

Creative Motion Graphics to Promote your Business

Creative Motion Graphics to Promote your Business

Motion Graphics are used to tell your story.  

They can be in the form of InfoGraphics, Whiteboard Animation, 3D Animation and more.

Call Duane at 231-250-9624 to learn more on how to use Motion Graphics to promote your business.


GOOGLE My Business

Videos Promoting Michigan Small Business

Videos Promoting Michigan Small Business are ideal to make connections, build trust and turn prospects into customers.  Buy Local Michigan promotes Michigan Businesses, Communities and People.

Shop Small and Small Business Saturday was first observed in Roslindale Village, Massachusetts on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express corporation.

Buy Local Michigan provides a portal to highlight and spotlight your business with video.

Connect with your customers and prospects 24-7.  Build trust, rank your videos in popular search engines.  Video means business for you.

Setting Up Facebook LIVE Keywords

When setting up Facebook LIVE Keywords I have found that after your video is up for rebroadcast go to your computer or laptop and set up some tags to help your video to be found. Facebook LIVE offers many possibilities for promoting and marketing your business.

Before you go live make some announcements letting your followers know when and what you are going to be talking about.

Make some notes or an outline to help with a successful broadcast.  Practice before going LIVE.

It helps if the area you are going to record in is not to loud and distracting.  Unless that is what your video is about.  If within a loud environment look into a LAV microphone or shotgun with a windsock.

Work on a good introduction and call to action. Be yourself and keep it personable. This helps the audience engage with you.

It is important to have a STRONG WiFi connection.

When your broadcast grows and you have followers address them when they come on and do your best to answer their guestions.

Any questions contact Duane at 231-250-9624. Thank you


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