Internet Marketing Service

Internet Marketing Service

Internet Marketing Service can mean many things. It is the way of advertising your business on- line.  Also known as content marketing, internet marketing is the process of promoting your business, brand, products and/or services on the worldwide web.

Internet marketing a broad term that can include video, content, emails, photography, blogs and more.  The more in our case is also using broadcast media as part of your advertising.  More on that later.

On-Line Content Creation

The key today is consistent content creation that puts your message out to your audience as often as possible.  Some do posts daily, with what the special is that day.  Others, pick a day or two and schedule content that educates and informs the prospect.  It is not just about sell, sell, sell. It is about the Why.  Why does your product help solve my problem.  How else can I use it?  These are all part of the branding process and understanding your costumer.

internet marketing service

From Blogs to Posts

When using the web as your marketing tool, there are many factors.  You are after content that the search engines like Google sees to show your websites relevance and the social media side of reaching your audience.  Instagram, Facebook, Twitter, Google My Business are all part of the mix.  Having a handle on consistent content is a job. 

 What kind of content works well with Internet Marketing Service

* Videos are engaging, entertaining, and they connect with the prospect.  Consistent content helping your customer, for example create a series that covers many topics: 5 ways to use our product to save time and money.   Top ten reasons our product works.  These are hype style videos that work for a number of reasons.  1) You are sharing how to use your product.  2) Not selling but informing.  Push out a video like this every week.  

People want to know more about you and your business.  In addition to the hype style videos, mix in Video Profiles of your staff.  Have your audience get to know what is going on behind the scenes.  People eat this up.  Why, people like watching and knowing how something is done.  From how the widget is made to how the fudge or beer is made.  AND, who does it.  We are making a connection here.  

Instructional videos can impact your audience in many ways.  Take the healthcare industry.  There are a ton of articles on how to loose weight.  If you are a doctor then having videos of you providing knowledge in an easy to understand way goes a long way in turning the prospect into a customer.  Taking it a step further, having members of the nursing staff or your traditionalist produce videos on cooking tips and tips to help.  This approach fills up your youtube channel with quality content it also provides information for your blog articles, social media posts and more.

Video testimonials are another important part of your video mix.  Customer Testimonials, Video Testimonials.

Using LIVE video on Facebook, Instagram and YouTube is another good way to connect.

* Info Graphics, Memes are another great way to continue your marketing message.  Infographics can be engaging, fun, educational and a wonderful way to visually present your information.

These can include: charts, graphs, pictures, and illustrations. More important these are easy to understand and visual.  Here is a basic infographic.

internet marketing service

Let’s not forget memes.  Using imagery to engage in more often than not in a funny way.  We have even used video memes to share content about DW Video.  See video meme below.

*Blog Posts help with SEO.  If you have not seen it yet.  Videos, Infographics and content all come together in blog posts.  A good rule of thumb is to write 300-600 words for each of your blogs.  Focus on the main keyword message and educate.

About Duane

Duane Weed is a content producer for DW Video.  With a focus on promoting Michigan based companies he enjoys helping businesses from everywhere. Have a question or need assistance reach out by calling 231-250-9624.

Video Blogs produced by DW Video:  Buy Local Michigan  Welcome to my basement Jus Jammin  MI Basement Session

Create your own Video Memes with quotes, helpful tips, information that your audience will engage with.

Family Storytelling Videos

Family Storytelling Videos

Family Storytelling videos is a new service Producer/Director Duane Weed is offering. “It began with loosing an opportunity to interview my grandfather,” states Duane. “He had a team of horses that plowed all the fields around where he lived. Whenever my grandpa told the story he would beam.”

That story is now in my memories.

We all wish we would have recorded a family member. That is how it started for Duane. Capturing the history is the start, check out the story behind the Why! Link to Video: https://youtu.be/cXe87ANBmPI

Your Families Story – starts with a conversation…

This is your story and there are many ways to approach how we produce it. That is why it begins with a conversation. Contact Duane at 231-250-9624.

We will talk through the process. Work out the logistics of where, when etc. Definitely the Keep it Simple approach. We are happy to meet and go over all the details, share more examples and then – Get it Done! The coffee and tea are on – Contact Duane today to discuss your Family Storytelling videos. Contact Us

Family-Storytelling-Videos

Sample Questions for Interviews

There are so many ways to approach the interview. Listed below are some ideas for questions (not limited to these).

  • What is your full name? 
  • Where were you born?
  • Where did you grow up (city, state, address)?
  • Tell me about your parents (siblings)?
  • What was school like for you as a child?
  • What were your best and worst subjects?
  • Where did you attend grade school? High school? College?
  • What were your favorite songs and music?
  • What world events had the most impact on you while you were growing up? Did any of them personally affect your family?
  • Have any recipes been passed down to you from family members?
  • Are there any physical characteristics that run in your family?
  • What was the full name of your spouse? Siblings? Parents?
  • When and how did you meet your spouse?
  • What did you do on dates?
  • What was it like when you proposed (or were proposed to)? Where and when did it happen? How did you feel?
  • Where and when did you get married?
  • What memory stands out the most from your wedding day?
  • How would you describe your spouse? What do (did) you admire most about them?
  • How would you describe your Parents/Grandparents? What do (did) you admire most about them?
  • Why did you choose your children’s names?
  • Family Medical History – Yours, Your Families. Reason for deaths, etc.
  • What accomplishments were you most proud of?

Keeping Kids Safe

Keeping Kids Safe

Keeping Kids Safe online is a film retelling the fable of “The Wolf in Sheep’s Clothing.” The animation teaches children that people online may not be who they seem. Funded by a Merit Grant from The Ferris Foundation, the project is intended to instill behaviors in children that will help prevent them from becoming victims of cyber predators. Students in Assistant Professor of Social Work Elizabeth Post’s class wrote the film’s script. Members of the Alpha Psi Omega Theater Honor Society provided voiceovers. A team from the Music and Entertainment Business program, led by Assistant Professor Paul Kwant, is providing the film’s musical score, and Sports Entertainment Hospitality Management Adjunct Instructor and university Coalition Against Slavery co-chair Karen Kiio provided operational assistance. The video animation was produced by Ferris State University 1983 alum Duane Weed from DW Video in Howard City.   SOURCE: http://www.ferris.edu/business/cybersafe/

Keeping Kids Safe online

 Connect with Duane

Buy Local Michigan

(Left to right) Actresses Voca Ford and April Wilson, music supervisor Paul Kwant, project leader Hira Herrington, scriptwriter Alicia Drumm, actor Colin Assink, recording engineer Frank Krywicki Animator-DW Video & Multimedia, producer and director Duane Weed of DW Video & Multimedia and actress Lilia Herdegen are working to produce a video to inform elementary school students about the dangers of cyber predators and gathered for voiceover recording at Ferris’ Music and Entertainment Business Studio.

Credits

Cyber Safe Film: Keeping Kids Safe on the Internet

Funded by The Ferris Foundation

Based on Aesop’s fable The Wolf in Sheep’s Clothing

Produced and Directed

DW Video and Multimedia

Animation

Frank Krywicki

Executive Producer and Project Coordinator

Hira Herrington, PhD, College of Business

Actors

Colin Assink

Voca Ford

Lilia Herdegen

April Wilson

Narrator

Kathryn Meidt

Professor in Charge of Script

Elizabeth Post, MSW, College of Arts and Sciences

Writers

Alicia Drumm

Megan Monroe

Sarah Nestell

Haley Kihn

Music and Sound Supervisor

Paul Kwant, MS, College of Business

Recording Engineer

Steven Schaefer

Music Consultant

Katlin Merby

Accounts

Patty Terryn

Special thanks to Ferris State University’s Coalition Against Slavery

Co-Chairs

Karyn Kiio, MS, College of Business

Elizabeth Post, MSW, College of Arts and Sciences

DW Video Google My Business Website

DW Video Google My Business Website

DW Video Google My Business Website

DW Video Google My Business WebsiteDW Video Google My Business Website is another tool we as business owners may want to pay close attention to.  Help your Google presence by creating, editing and publishing your Google My Business website.  Check out our site at https://dw-video-multimedia-llc.business.site  

Business Profile

Create and or update your business profile.  According to Google, “Take charge of what people see when they do a local search for your business. Google My Business gives you the tools to update your Business Profile and engage with your customers from your phone, tablet and computer.”  Note that you need to have a verified listing on Google My Business to use the website builder.

Why Google My Business Website

  • So easy to create a one page site and manage it via your business profile.
  • Use it as a landing page for your Google My Business Profile.
  • Add images, custom cover photo.
  • Since it is google it easily matches up with Google Maps.  Shows your contact and business hours info.
  • You don’t even have to worry about updating as Google automatically updates your information for you from the data from your google my business listing.
  • Mobile-friendly.

Already have a website

Google My Business is yet another online asset to expose people to your business. Google is a credible platform to get your branding and messaging consistent.

Contact Duane at 231-250-9624.

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