by dwvideo | Aug 19, 2013 | blog
Buy local video profiles tell your story. People like doing business with people they know and trust. Put yourself out there – become a spokesperson for your business, company, school, non-profit. Your customers want to know you. They want to do business with you. You have to tell your story to turn them from a prospect to a customer. Digital Video is a cost-effective form of communication which allows you to demonstrate your product, service and benefits in ways that photos and text cannot. Allow people to get to know your name – an about me video and buy local video profile does just that… Video tells your story. Contact Duane 231 937-5420 to tell your story. Promoting Michigan businesses!
RELATED CONTENT – Buy Local Video
by dwvideo | Aug 17, 2013 | blog
Push – Pull strategy in marketing can be found in the communication between seller and buyer. Depending on the medium used, the communication can be either interactive or non-interactive.
Push Marketing: If the seller makes his promotion by television or radio, it’s not possible for the buyer to interact.
Pull Marketing: If the communication is made by phone and internet, the buyer has possibilities to interact with the seller.
In the first case information is just “pushed” toward the buyer, while in the second case it is possible for the buyer to demand the needed information according to their requirements.
Video can be both – as in a tv ad you ‘push’ your ideas, brand. ‘Pull’ can be the call to action within a video. OR, a testimonial video where a client raves about you and your business with a call to action of calling them today.
by dwvideo | Aug 12, 2013 | blog
Over my many years of producing video one key element most people do not take time with is audio.
I have told my students and other producers that audio is 90% of a good video. With today’s cameras video is easier to shoot and look good for most people. Pay attention to audio while shooting and in the editing process.
Here are a few tips:
1) When shooting an interview place your subject in an area that does not have much noise. If there is – find another place. There is nothing worse than trying to hear some one in a factory explaining their business or training on how to do something and all you can hear is the machines. Waste of your time to even shoot.
2) When shooting with an on-camera mic place yourself within two or three feet from the subject. This is a tight shot but the audio will be better. Moving four or six feet away will create a lower volume and pick up more room noise.
3) When ever possible purchase an external mic. Something you can place a foot or so away from the subject and the camera can be back farther.
4) Research what type of mic you need – wireless, handheld, shotgun.
5) Outdoor shooting can be a challenge. Wind noise. That low distracting rumble that takes over and all you hear is the wind and see the persons lips move. There are a number of wind socks available – do your research. There are times when you can move the subject and you become the wall that blocks the wind. Or… find another spot.
6) I have an external recorder made by Zoom that I use on occasions when mic placement is tough. Then I match the audio up in editing. Remember the ole clapboards – they do serve a purpose. You can become the human clapper – make sure your camera and audio recorder are recording. Stand near the subject so the camera sees you and are close to sound recorder. Out stretch your arms and make like a clapper. When you edit – you will hear the clap – then match the video to where the hand come together. All should be in sync. Some minor adjustments may have to be made but it is that simple.
Good Luck and really pay attention your surroundings…. Audio is 90% of a good video.
duane@dwvideo.com.php56-26.ord1-1.websitetestlink.com
by dwvideo | Jul 31, 2013 | blog
[youtube_sc url=”http://youtu.be/wwm8dGZNF9M” title=”Safety%20Video” rel=”0″]
When producing a training video we start with a script, the goal is to keep it simple and not to ramble. The script is our guide to getting the digital video shots needed for the final production. Very important to be prepared. For this shoot I used two cameras to get the various shots needed.
A couple more tips when producing saftey and training videos – Keep it as short as possible. Like I mentioned – don’t ramble. Audio is 90% of a good training video. Capturing the wild or natural sound and blending is important. Recording the talent either on-camera or in a booth – the step by step procedure narrated needs to be clean.
The final version of this video was then edited Spanish as well. Watch the video to learn more about training and safety videos for your business. Then call Duane at 231-937-5420.
According to http://study.com/academy/lesson/safe-working-conditions-purpose-lesson-quiz.html, “Every year millions of people are injured on the job. Learn more about the laws governing workplace safety and the programs in place to compensate injured workers and their families. Each year almost three out of every 100 workers will suffer a workplace injury or illness serious enough for them to miss work.” The article goes on to state, “Under the Occupational Safety and Health Act of 1970, employers are responsible for providing a safe and healthy work environment. The Act requires employers to comply with specific occupational safety and health standards and to keep records of occupational injuries and illnesses.”
At DW Video we work with you and your staff in producing just the right video to keep your employees safe.
