by dwvideo | Oct 14, 2014 | blog
FSU markets through videos – By Cortney Erndt Pioneer Staff Writer. bigrapidsnews.com
Big Rapids Ferris State University is trying a new marketing strategy this school year – the power of video and visual appeal. In May, the Department of Enrollment Services contracted DW Video & Multimedia, LLC, to produce three videos to market the university. The completed videos have been entitled, “Welcome to Ferris,” “Campus Life” and “Bulldog Parent Testimonial.”
“One of the things we’ve been trying to do is to provide visitors with as much flavor of the campus as possible,” said Kristen Salomonson, FSU’s dean of Enrollment Services, and director of Admission and Records. The most influential experience for prospective students is their campus tour, Salomonson said.
Last year, the university put together a committee to maximize the experience of visitors after hearing feedback. “Some visitors said they didn’t get as much of a flavor of campus as they would have liked,” Salomonson said. “We asked ourselves, ‘When visitors come to campus, how do they feel? Were all their questions answered?’
The committee questioned how the enrollment department could make a visit to FSU a special experience that people will remember, Salomonson said. The committee decided to create and present videos that encompass what FSU offers. “The main purpose of the videos is to be used during campus tours,” said Duane Weed, video producer of DW Video & Multimedia,
LLC. “Tours begin with a presentation at Williams Auditorium. The videos give PowerPoint presentations a huge boost.”
Weed began the video-creation process by researching other videos, he said. “As the producer, my main goal was to make the video real – not scripted,” Weed said. “We wanted to tell the story through interviews. The team agreed and the process of setting up interviews and video capture began.”
However, the department and Weed faced a challenge – many of the university’s visitors are not prospective students. “Many of our visitors are parents,” Salomonson said. “So, we decided to do some video to relate to them as well.”
Lindsey Cuddeback, FSU admissions coordinator on social media, and Jason Daday, FSU admissions representative, helped Weed set up interviews with parents, students and professors.
“A key element in any production is teamwork and communication,” Weed said. “I spent nearly 40 hours of producing, making phone calls, scheduling and setting up shots all before the cameras were even taken out of their cases.”
Weed called on members of his creative team, including Dan Salas, Frank Krywicki and Ben Slater, to begin capturing on-location video. “Captured video resulted in nearly a half
terabyte of raw footage and 10 days of video capture,” Weed said. “Frank and I spent around 80 hours of editing.” A terabyte is a large unit of stored information, equal to 1,024 gigabytes.
The cost of contracting DW Video & Multimedia, LLC, was between $4,000 and $5,000, Salomonson said.
“We felt it was very cost effective because we can use the videos in a variety of ways,” Salomonson said. “We were really attracted to working with Duane because he is a Ferris alumnus and did a lot of previous work in the community.”
The range of cost is based on how much work is put into creating the videos, Weed said. “The number of days of on-location video capture, scripting, producing, graphics, motion
graphics, animation, editing, encoding and authoring the final video are key items to consider,” Weed said.
Videos produced by Weed typically range between $500 and $10,000, he said. “We live in a media-driven world and video is a key element in how a message is delivered,” Weed said. “Video has an impact for all businesses, nonprofits and schools. Telling their story in a short amount of time is important.”
Video can reach a larger audience compared to other marketing strategies, Weed said. Other key factors include print, billboards, radio and TV.
The three videos can be found here.
FSU markets through videos – By Cortney Erndt Pioneer Staff Writer. bigrapidsnews.com
Big Rapids Ferris State University: check out our other blog posts:
Welcome to Ferris
Campus Life
Bulldog Parent Testimonial
We also produced a fun Behind the Scenes video on the making of the Ferris Videos.
Promote your business with video, contact Duane at 231-937-5420 to discuss your projects.
by dwvideo | Oct 10, 2014 | blog
Camilles on the River is located in Mount Pleasant.
DW Video and KJM Productions produced a television commercial for Camilles On The River-Mount Pleasant Michigan. Kathy Murphy from KJM Productions is a creative wonder when it comes to writing, producing and buying air time for broadcast television and radio.
When producing a video profile it is important to know why you are doing the video. Now that may be a Mr. Obvious remark but are you selling, informing, training and or introducing a new product or service.
Knowing the purpose for producing a profile video is the first step in assuring that you have an effective and beneficial video. Contact Duane if you have any questions – 231-937-5420.
Here is the Television Spot:
[youtube_sc url=”http://youtu.be/Bm4y_NYkDb8″ title=”Camilles%20on%20the%20river%20-%20tv%20commercial” rel=”0″]
Kathy Murphy and Duane Weed team up to create awesome videos that mean business.
Combining a TV Commercial spot with a Buy Local Video Profile is a great way to save money. Camilles on the River-Mount Pleasant Michigan is a 45-seat intimate restaurant featuring regional and seasonal flavors combined with upscale comfort food. The restaurant also has a space for small private dinners as well as a martini lounge with specialty cocktails and small plates.
It is important to keep your profile real. Social media today works because people want to connect with other people. Keeping it real allows people to get to know you, your company and services.
Here is the Buy-Local Video Profile Spot:
[youtube_sc url=”http://youtu.be/boxDP2kV43E” title=”Buy%20Local%20Video%20Profile” rel=”0″]
Telling your story is our gift – LIKE us on Facebook dwvideomultimedia
Welcome to Camilles – Cheers!
Any questions on what is needed to produce your video profile, Duane is ready to help you. Call 231-937-5420.
by dwvideo | Oct 8, 2014 | blog
Keeping Employees safe with a training safety video produced by DW Video,
Big Rapids-Rockford-Greenville-Keeping Employees safe is the goal of an employer and to provide them the proper training to do so. At DW Video we not only work in the communities mentioned, we cover the great state of Michigan. Have camera… will travel. Our job is to tell your story. From promotion to training and safety videos that is our job and we do it well.
According to Greg Schuetz, “I am the Human Resources Director at Steeltech Ltd. Steeltech is a foundry that produces stainless steel castings. It is my responsible for the safety of our employees.”
People today learn by watching. They learn by observing the right way to do a task and then with practice master the job. At DW Video we tell your story.
“Duane produced safety videos for our facility. They highlighted equipment that can be hazardous if not operated correctly”, states Greg. “So far, we have made 3 videos and are planning on producing other ones for our company.”
[youtube_sc url=”http://youtu.be/rWO1IOr6uOY” title=”Safety%20Video” rel=”0″]
It all begins with a script that provides the content and provides a shot list when it comes time to pull out the cameras. When capturing digital video it includes a series of long shots to establish where we are and close ups to highlight the detail of what is being demonstrated.
According to Greg, “I like working with Duane, because he is flexible on scheduling and working with us during production. He learns the process of the equipment that we are highlighting and understands the nature of what we’re doing and the safety features that are important to highlight for our people. He is also very responsive. Recently, I had to make a dvd for a doctor regarding a workers compensation issue. I had the video on my cell phone. The doctor needed it right away and Duane was able to do it the same day and he down-loaded off my phone and loaded it on to the dvd while I waited.”
For your next training and safety video give DW Video at 231 937-5420. We can set up a time to discuss your needs and come up with a budget. Thank you for your time and I look forward to hearing from you. www.dwvideo.com.php56-26.ord1-1.websitetestlink.com
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by dwvideo | Oct 7, 2014 | blog
Bear Hunt in the Lake Gogebic area.
Looking back over thirty years of DW Video seems like yesterday. The projects, the people the experiences. WOW, what a ride. Looking back at one of my first jobs. Was contracted by Norm Benzing to video a bear hunt in the Upper Peninsula of Michigan around the Lake Gogebic area. Being crammed in the back of a Bronco for the long ride north full of gear was lets say, an experience. Once we arrived at camp one of the first things to learn was how to use a sissor jack style tree stand. Later that day we headed to the woods and little did I know my adventure was just beginning. We picked out the tree and up the tree I climbed. Once at the top, set the stand into the tree, put on the safety harness, turned and placed my weight on the wrong part of the stand releasing it. As the stand scissored to the ground leaving me hanging from the strap. Looking down at Norm he grabbed the the stand and brought it back up to me. Believe me the rest of the night seemed really long as I was afraid to move. Fast forward to walking out of the words that night. Turning to Norm I said “Sorry for ruining the hunt”. He stopped and started laughing, almost uncontrollably. For the rest of the trip my ribs were very bruised. We did not get a bear, but hanging from a tree is the one time in thirty years of DW Video that still hurts my ribs when thinking about it.
Contact Duane 231-937-5420.
