Why be consistent on social media and blogs?

Why be consistent on social media and blogs?

Why be consistent on social media and blogs?

Having consistent content on your social media and blogs is important for several reasons. Firstly, consistency helps to establish your brand identity and create a recognizable presence. When you consistently deliver content that aligns with your brand’s values, voice, and aesthetics, it helps to build trust and familiarity with your audience. Consistency in messaging and visual elements strengthens your brand image and makes it easier for people to identify and remember your business.

Secondly, consistent content demonstrates reliability and professionalism. When you regularly provide valuable and relevant content to your audience, it shows that you are committed to delivering consistent quality and that you genuinely care about engaging with your followers. This builds credibility and helps to foster long-term relationships with your audience.

Moreover, consistency plays a crucial role in maintaining engagement and retaining followers. By consistently posting new and interesting content, you keep your audience interested and coming back for more. Regular updates signal that your business is active, up-to-date, and invested in providing value to your audience. This, in turn, encourages ongoing engagement, comments, and sharing, which can expand your reach and attract new followers.

Consistency also contributes to search engine optimization (SEO). Search engines prefer websites and social media profiles that frequently publish fresh and relevant content. By consistently updating your blog and social media channels, you increase your chances of ranking higher in search results, driving organic traffic to your website and boosting your online visibility.

Lastly, consistent content allows you to establish yourself as an authority or thought leader in your industry. By consistently sharing valuable insights, expertise, and educational content, you position yourself as a reliable source of information. This builds trust and credibility among your audience, making them more likely to turn to you for guidance, recommendations, and ultimately, as a customer.

In summary, having consistent content on your social media and blogs helps to establish your brand identity, build trust and credibility, maintain engagement, boost SEO, and position yourself as an authority in your industry. By maintaining a regular and reliable content schedule, you can effectively engage and retain your audience while strengthening your online presence.

Contact Duane today to begin the conversation. 231-250-9624.

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Call or Text Duane at 231-250-9624

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Why DW Video?

Why DW Video?

Why choose DW Video?

Using DW Video from Howard City, Michigan to tell your story is an excellent choice for several reasons. Firstly, DW Video is a reputable and experienced video production company with a strong track record of delivering high-quality results. Their expertise in video production ensures that your story will be captured, edited, and presented in a professional and engaging manner.

Secondly, DW Video has a local understanding of the community, its culture, and its unique stories. This allows them to tailor their approach to effectively convey your story, ensuring that it resonates with the intended audience.

Moreover, DW Video offers a range of services to cater to your specific needs. Whether you require promotional videos, interviews, event coverage, or documentary-style storytelling, they have the capabilities and equipment to bring your vision to life.

Additionally, DW Video values collaboration and open communication. They will work closely with you throughout the process, ensuring that your story is captured and presented exactly as you envision it. Their team will listen to your ideas, offer creative input, and guide you through the production process to achieve the desired outcome.

Furthermore, by choosing a local video production company like DW Video, you support the local economy and foster a sense of community. Working with a company that understands the region and its people can add an authentic touch to your story, resonating with both local and broader audiences.

In conclusion, using DW Video from Howard City, Michigan to tell your story ensures that you benefit from their expertise, local knowledge, range of services, collaborative approach, and community support. By entrusting your story to DW Video, you can expect a professionally crafted video that effectively captures and communicates your unique narrative.

Contact Duane at  231-250-9624

Transferring Videotapes and Film to Digital

Transferring Videotapes and Film to Digital

Transferring videotapes, 8mm film, and slides to digital is a great idea for several reasons.

Transferring videotapes, 8mm film, and slides to digital is a great idea for several reasons. Firstly, these analog formats degrade over time, and the risk of losing or damaging them increases with each passing year. By converting them to digital, you ensure the preservation of your precious memories for generations to come.

Secondly, digital formats offer convenience and accessibility. With digital files, you can easily store, organize, and access your memories on various devices such as computers, smartphones, and tablets. This makes it simple to share them with family and friends, regardless of their location. Digital files can also be easily duplicated and backed up, providing an additional layer of security.

Furthermore, transferring to digital allows you to enhance and edit the content. You can improve the quality of old recordings, adjust colors, remove noise, and even add music or captions. This gives you the opportunity to breathe new life into your memories, making them more enjoyable to watch and share.

Lastly, by digitizing your analog formats, you future-proof your memories. As technology continues to evolve, it’s becoming increasingly difficult to find compatible devices for playing old tapes or film reels. By converting them to digital, you ensure that your memories can be accessed and enjoyed on modern devices, regardless of future technological advancements.

In summary, transferring videotapes, 8mm film, and slides to digital is a wise decision as it preserves your memories, offers convenience and accessibility, allows for enhancement and editing, and future-proofs your cherished moments.

Contact Duane today to begin the conversation. 231-250-9624.

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Connect with DW Video:

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Social Media and Website Content for your business

Social Media and Website Content for your business

Social Media and Website Content for your business is an ongoing adventure with your audience.  In this article we share 18 creation ideas to engage your customers and prospects?  

 

 

Content Ideas

 

* Video Profiles on each key person in the business

* Look around your business at the products and services you provide.  Everything is fair game for video and photography.  

* Video Testimonials from customers, suppliers, community members and more help in telling your story.  It is our firm belief that customers that share information about you are the best golden nuggets you have.  

* Review videos – use online content (Google – Facebook reviews for example). Create videos around each review – 10-20 seconds.  Good slow drip material.

* Tour Video of your store, factory and office.

* Go around the area and ask business owners, residents about what your business adds to the community.

* Product Videos/Photos – sell or make products – short videos, memes, highlight graphics

* Service Videos/Photos – highlight each service provided. 

* Training – share your expertise.

* Company News Highlights – up to date videos that push brand, any sales you are having, updates on what’s happening, what’s new etc

* Awards

* Content rich blogs, every video should have a blog.  200-500 words

* Feed all social media platforms and do not forget Google My Business.  Short articles, images with good rich short and long tail keywords

* Inspirational quotes on images – short positive videos

* Be the go to person about your industry – the tour guide about what is happening in your community.  Industry news etc

* Create videos-memes from customers’ photos.  These are priceless.  Use content from posts that the business was tagged in.  The possibilities, oh my

* Tips and Tricks on how to use, implement and maximize products and services offered at their business

* Highlight any press on the business by taking the article, videos etc and repurpose the content by creating new posts-blogs-videos.

Example of some Shop Small Business Videos.

 

Helpful Content Tips

REPOSTING CONTENT – It is okay to repurpose content for social media by posting it a couple months down the road.  Write fresh content in your post description to engage people on why they should watch the video or read the content you are sharing.  Repurposing content helps you to reinforce the knowledge you have.  Very important to be seen as the expert in your field.

SHARING IS CARING – the most important rule in my book is to share with a comment.  Why?  When you share something and add the comment it tells your followers why that post is important.  

FAQ’s – In many businesses there are a number of frequently asked questions.  You have a gold mine here.  Take each question and provide a short video answering the question.  Give examples of why.  

BECOME THE EXPERT – You are the expert in your field.  Providing posts and videos where you provide tips, helpful uses of your products and services engages the viewer without being a hard sell salesman.

UTILIZE THE PEOPLE AROUND YOU – It is important that you as the owner become very involved in your brand messaging.  Also, utilize your staff, suppliers and others to help tell your story.  The broker from a Real Estate Company for example may be the main spokesperson. Have the agents also provide content with tips and how to videos.  Build up your team.

GOOGLE & SOCIAL REVIEWS – Utilize reviews as memes and short videos to help build confidence in who and what you are.  Google My Business is one place to share content.

Search Engines feel off from consistent content

In closing, web and social media content is an ongoing process.  Testimonials, Profiles on key members of your business, Tips and Tricks, Training and so much more are all part of the consistent content creation process you need to do.

Duane Weed is a Creative Content Producer.  Have any questions, reach out and ask 231-250-9624.

Social Media and Website Content for your business
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