by dwvideo | Nov 14, 2014 | blog
Doing research for this post and found GoodSpeaks website. They are using video correctly, above the fold.
When producing a non-profit video it is important to keep it real. This goes along way in educating people about what you do and who you are. It is also important to have the video on the home page and above the fold. Above the fold is the top part of the screen before someone scrolls. Use the impact of video to your advantage and not hide it.
The power of a non-profit video and keeping it real allows the public to connect with a person and your cause.
Here is a couple examples of why you need a non-profit video: 1) Build awareness for your nonprofit. 2) Get others involved as volunteers and activist. and 3) Call to action – you want them to donate.
Use other social networks to promote your non profit video, such as Pinterest.
Here is a common mistake often found in non-profit videos and in others forms as well. People try to put to much information in one video. When you get into really promoting your organization with video think of it as a series of mini chapters. Not one and done.
Well a thought just came into my head. You might be saying well da. You produce video, you want us to produce more videos. Yes, I do produce video. You need a series of videos that are never ending.
Here are some ideas:
Video Profiles on people within your organization. Behind the scenes.
Testimonials from people that have received help from your organization. People like to know where there money is going and seeing success stories builds trust integrity and a bond with you.
Thank you Videos that highlight major events and people you sponsor such as a golf outing, 5K, food drive etc.
Here is a story produced by DW Video on a local non-profit.
[youtube_sc url=”http://youtu.be/haJjfcrGQiU” title=”non-profit-video” rel=”0″]
Create a channel and embed the videos within your website. When using social media do not link to the video on You Tube. Create a page that has the video embedded on your site. This brings viewers to your site. Not to YouTube and not to others on YouTube. Keep the prospects and customers focused on you. Also upload the video directly to your Facebook page.
When using non-profit or any business video. Disable related content when embedding the video within your site.
Contact Duane today to discuss how video can work with your non-profit and business. 231-937-5420.
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by dwvideo | May 29, 2014 | blog
VIDEO MEANS BUSINESS West Michigan. Since 1984 producer Duane Weed has been producing videos and interactive media that gets results. For a no-obligation meeting to discuss your next project call Duane today at (231) 937-5420. From internet videos, testimonials, video profiles, safety and training videos to film-slide-video to dvd and dvd duplication’s. One stop resource.
From Grand Rapids to Grand Haven – Big Rapids to Midland DW Video produces videos that mean business for you.
VIDEO MEANS BUSINESS – Video Profiles work well in introducing you and your staff to prospects and customers. Promote your products, services on your website and social media sites. Video profiles are excellent of video testimonals as well.
VIDEO MEANS BUSINESS – How to videos allow customers to see, in action, what it is they are trying to accomplish. Learn a new skill, a new task or to better themselves. These help establish you as the expert.
VIDEO MEANS BUSINESS – product review videos provide customers and prospects more confident to make a purchase online after watching a product video.
VIDEO MEANS BUSINESS – non-profit videos When it comes to evoking an emotional response, nothing does it better than video. Whether you’re a nonprofit on a limited budget or you have some serious cash to spend, use video is to use the combination of sight and sound to affect people in a very real way.
VIDEO MEANS BUSINESS – testimonial videos provide a way to build trust. Having clients sharing how great it’s been to work with you, from industry partners who have benefited from your collaboration or even your own team talking about what it was like to be part of your latest project, testimonials are a powerful way to establish social proof.
Video means business West Michigan – we are here to help. Contact Duane Today.
by dwvideo | Apr 9, 2014 | blog
[youtube_sc url=”http://youtu.be/OxpZYOYEKJ8″ title=”wheatlake%20cancer%20center” rel=”0″]
DW Video Produces Non Profit Videos in Big Rapids for the Wheatlake Cancer and Wellness Center. Everyone has a story. In this case the Wheatlake Cancer Center used founder Susan P. Wheatlake to tell it. Having a great on-camera presence- she did a great job. To keep the story moving we used an off camera narrator to tell the heart of the story. This also aids in keeping the audience attention.
At DW Video we are here to help Big Rapids and the surround area in producing non profit videos. Are you a non-profit that needs to tell their story, Give us a call 231*937-5420.
The Wheatlake Cancer and Wellness Center is located in the Professional Office Building just east of the main entrance to Mecosta County Medical Center at 705 Oak Street, Big Rapids. Our pink Leadership Mecosta Year of the Dawg statue, “Hope”, welcomes visitors at our entrance.
For more information or to donate to the Wheatlake Fund, please contact Tom Hogenson, MCMC Foundation Executive Director at 231.592.4409.
Related Content – Wheatlake Promo
