Website video builds brand identity on your site keeping eyes on your site longer. Ideal to use same video on multiple sites, You Tube and social media sites and even on network and cable TV.
Use video to engage the customer, drive traffic to your site from your blog posts, articles, and your social media channels – all enhanced with videos. This is an effective way to build brand awareness and by doing this your video can be easily shared.
Website video builds brand identity, but in order to do so you need to plan and define your objectives from the beginning. Knowing your audience will help determine the best style of video to use. The video can be: Animation, talking heads, interview style, video profile, product demos, behind-the-scenes videos, presentations and the list goes on. Keep your video in line with your audience.
Dr. Harpreet Singh, Founder and CEO of Vital Checklist uses website video to build his brand identity on a series of websites. Video on websites, You Tube and social media sites. After producing nearly ninety videos for Dr Singh his mission is patient education within his websites: Vital Checklist, DrSinghMD.org and iCrush.org
In our next blog post we will look at some more website video builds brand identity tips.
For all your video production needs contact Duane at 231-937-5420.
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