by dwvideo | Aug 22, 2013 | blog
The Circus is in town. Coming to Howard City Michigan. At DW Video we really enjoy promoting the area – it is our calling and heck… we get paid to do so – Love my Job. Promoting your business with video is key – promoting your good works is also important. Tell your story. Check out this video – ‘The Circus’ Sponsored by J & H Oil.
by dwvideo | Aug 20, 2013 | blog
In a recent post I mentioned that audio was 90% of a good video. Today we will look at microphone types.
Microphones come in all shapes and sizes. There are: Handheld/Stand mount, lavalier, shotgun and boundary. Deciding on the type of digital video capture you do will determine the type of microphone you will need. Like a mechanic your tool box may have all or one based on your budget and need.
- Handheld/Stand mount – These mics need to be in relatively close proximity (18 inches) to the source, usually the mouth. Portability and sharing between speakers are a benefit as demonstrated in many informal interview situations.
- Lavalier – AKA Lapel Mic. This mic clips on to the person speaking inconspiculously. Try to get the mic as close to the throat as possible. Good isolation from background noise but not the best vocal sound.
- Shotgun – This long tubular mic excels by providing a narrowly focused sound pickup pattern and rejects noise from the sides. Often these are placed on poles or handgrips just out of the camera shot and pointed at the sound source. When used appropriately they can provide the most natural voice recording in a location shoot.
- Boundary – This mic often is a flat plate or hockey puck type shape. These often can be placed on table tops or in front of a wide source.
by dwvideo | Aug 19, 2013 | blog
Buy local video profiles tell your story. People like doing business with people they know and trust. Put yourself out there – become a spokesperson for your business, company, school, non-profit. Your customers want to know you. They want to do business with you. You have to tell your story to turn them from a prospect to a customer. Digital Video is a cost-effective form of communication which allows you to demonstrate your product, service and benefits in ways that photos and text cannot. Allow people to get to know your name – an about me video and buy local video profile does just that… Video tells your story. Contact Duane 231 937-5420 to tell your story. Promoting Michigan businesses!
RELATED CONTENT – Buy Local Video
by dwvideo | Aug 17, 2013 | blog
Push – Pull strategy in marketing can be found in the communication between seller and buyer. Depending on the medium used, the communication can be either interactive or non-interactive.
Push Marketing: If the seller makes his promotion by television or radio, it’s not possible for the buyer to interact.
Pull Marketing: If the communication is made by phone and internet, the buyer has possibilities to interact with the seller.
In the first case information is just “pushed” toward the buyer, while in the second case it is possible for the buyer to demand the needed information according to their requirements.
Video can be both – as in a tv ad you ‘push’ your ideas, brand. ‘Pull’ can be the call to action within a video. OR, a testimonial video where a client raves about you and your business with a call to action of calling them today.