by dwvideo | May 29, 2014 | blog
VIDEO MEANS BUSINESS West Michigan. Since 1984 producer Duane Weed has been producing videos and interactive media that gets results. For a no-obligation meeting to discuss your next project call Duane today at (231) 937-5420. From internet videos, testimonials, video profiles, safety and training videos to film-slide-video to dvd and dvd duplication’s. One stop resource.
From Grand Rapids to Grand Haven – Big Rapids to Midland DW Video produces videos that mean business for you.
VIDEO MEANS BUSINESS – Video Profiles work well in introducing you and your staff to prospects and customers. Promote your products, services on your website and social media sites. Video profiles are excellent of video testimonals as well.
VIDEO MEANS BUSINESS – How to videos allow customers to see, in action, what it is they are trying to accomplish. Learn a new skill, a new task or to better themselves. These help establish you as the expert.
VIDEO MEANS BUSINESS – product review videos provide customers and prospects more confident to make a purchase online after watching a product video.
VIDEO MEANS BUSINESS – non-profit videos When it comes to evoking an emotional response, nothing does it better than video. Whether you’re a nonprofit on a limited budget or you have some serious cash to spend, use video is to use the combination of sight and sound to affect people in a very real way.
VIDEO MEANS BUSINESS – testimonial videos provide a way to build trust. Having clients sharing how great it’s been to work with you, from industry partners who have benefited from your collaboration or even your own team talking about what it was like to be part of your latest project, testimonials are a powerful way to establish social proof.
Video means business West Michigan – we are here to help. Contact Duane Today.
by dwvideo | May 28, 2014 | blog
DW Video Production Procedure for all projects are very similar.
Here are some basic guidelines to the production flow of a project.
- Outline for project. What is the goal of the video? Who is the audience? How is the video/DVD going to be distributed? Any manuals, tech sheets, promotional materials should be given at this time.
- Script Research: In the case where one of DWVM’s scriptwriters writes the script we first start with a conference call or meeting with all parties involved. Other times when we use the Buy Local Video Profile style we discuss questions to ask employees, specialist and customers. Develop a plan to tell your story.
- If we go with a written scritp it needs to be written to an 8th grade level. The key to a good video is the script. It needs to be written in a conversational tone. The “Keep It Simple” principle really holds true here. You write to enforce the video and to train, educate and inform the viewer, not to bore them.
- Review Process: Before any on-location video capture (videotaping) can begin the script needs to be approved. The script is our blueprint on how the video is going to be produced. It includes what video; graphics, animation and any other items are needed to complete the video. Please take time during this stage. It can save money during the actual production. Upon written approval of the script we are ready to move forward.
- On-location Video Capture is the actual videotaping of each and every scene needed to match the narration or interview segment.
- Graphics & Animation: these are being done while the on-location videotaping is happening so there is time to review and make changes if necessary.
- Narration: The voice talent is recorded before the editing process begins. Unless we are using interviews to tell your story.
- Editing: this is where it all comes together. The visuals are edited to the narration making sure every scene is properly timed out. Graphics, animations etc. are added at this time as well. Once the video is edited we will post the program on-line for review.
- Upon approval of edited video it is time to Design, Encode and Author the DVD and/or encode the video for use on-line. A popular place to host your videos is YouTube. Heck, did I even need to say that? Vimeo works as well.
- Artwork for DVD is designed and sent for approval.
- Upon approval of DVD and artwork it is time to make copies.
- Deliver Product / Upload video.
Every project we produce is unique, DW Video production procedure is a guideline, not rules. Contact Duane today to discuss your next project. We are here to help and look forward to meeting you.
Serving all of Michigan. Big Rapids, Greenville, Rockford, Grand Rapids, Mt. Pleasant, Alma, Midland, Sparta, Kent City, Cedar Springs, Reed City, Newaygo, Grand Haven, Muskegon, Traverse City and every other city in Michigan.
by dwvideo | May 27, 2014 | blog
Michigan Craft Breweries from Rockford-Grand Rapids-Mt Pleasant to all over Michigan. We are DW Video & Multimedia, LLC., your resource for producing videos that tell your story. Our Buy Local Video Profile allows people to know your name, learn about your products and services. Not to mention using the Buy Local Video Profile for testimonials. Ideal way to tell the story of Michigan Craft Breweries… yours!
In this video example – We begin with Mid Michigan’s #1 Steakhouse, Brewery and Wine Shop featuring hand cut steaks, award winning ribs, fine micro brews and a vast wine selection of over 300 different wines – welcome to Mountain Town Station in Mt. Pleasant Michigan.
[youtube_sc url=”http://youtu.be/qCRCv20ajQI” title=”Michigan%20Craft%20Breweries%20″ rel=”0″]
Does not matter if you are in Rockford, Grand Rapids, Mt Pleasant or anywhere around our state, we enjoy working with Michigan Craft Breweries. p.s Does not hurt we enjoy the product as well.
We know you may not want to be on-camera. We understand. John and Jen felt the same way – hear what they have to say about how we helped them tell their story. P.s. this is not a Michigan Craft Breweries company – they manufacture and sell a product to the fishing industry. And we all know fisherman enjoy a nice cold Pure Michigan beverage.
[youtube_sc url=”http://youtu.be/HUC9sA0eoD0″ title=”Video%20Testimonial” rel=”0″]
Mountain Town Station, in Mt. Pleasant Michigan uses Buy Local Video Profiles to tell their story
Give Duane a call today to discuss telling your story 231-937-5420. Mountain Town Station videos were produced by Kathy Murphy from KJM Productions in Shepherd. All video production by DW Video. The Buy Local Video Profile can be produced as a broadcast TV Commercial as well.
According to Alcohol Professor dot com “Based on the number of breweries per capita, Michigan is the nation’s fifth largest craft beer state in terms of the number of brewpubs, breweries, and microbreweries. The ‘Great Lakes State’ is also home to the reigning ‘Beer City USA,’ Grand Rapids. ”
by dwvideo | May 26, 2014 | blog
Adding a branding graphic to the end of the video – every video needs a call to action.
At DW-Video-Rockford-Greenville-Big Rapids we provide Quality-oriented and cost efficient video and media production. We are experts in making sure that you get the right message to the right audience at the right time –whether that message is being sent to dramatically increase sales, or to educate, inform or convince others -and then getting your target audience to react in the desired fashion.
We enjoy working with Michigan based companies and telling their story. From Kalamazoo, Grand Rapids, Big Rapids and Reed City to Grand Haven, Rockford, Greenville, Mount Pleasant and Midland and all parts in-between.
Good communication must be a two-way, interactive experience; there’s no sense in attempting to sell your products and services or train someone without attempting to elicit a response every time.
On Location capturing video for a Buy Local Video Testimonial.
Part of that challenge is determining which media or combination of media will best serve your needs for selling your products, training your distribution staff or promoting your business. It might be traditional print advertising. It might be direct mail with a DVD enclosure; or it might be a complete full-media campaign with an interactive website. Whichever solution is best, whether you’re looking for a local retail promotion or a national B2B campaign, we can help you produce it successfully…providing complete project management from concept through implementation, and offering you a true one-stop solution for all your communications needs.
DW Video (231) 937-5420.
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