by dwvideo | Dec 23, 2014 | blog
When putting together a Video Blog – Organize your Message. For our promoting Michigan video blog part of the organization is keeping each interview within a 2-3 minute length. To do this we will focus on one key element that is best for your business. Remember, promoting you is our mission. Covering the key element of what makes your business unique is the goal. Our Vblog program begins with the Introduction. Start by stating who you are; tell us why you are in business , and what makes you unique. When it is important to your story. Tell your History. Provide a brief background of your business and how did you get involved? And most important ending with a Call To Action, provide your contact info- website, phone number and location.
For your Video Blog – Organize your Message. Know what your mission is, work out a plan and in my case being able to adapt and modify as we move forward is going to be the key. I realize each person comes with their own story. Adapting and modifying as the program moves forward is important. Meaning not having everything written in stone and not being flexible would be the death of this project. In the same breath having the line drawn and knowing what we will do for the show and what crosses the line and needs to be a billable job is also important. Addressing every aspect is important to any project we do.
’LIKE US ON FACEBOOK’ – For all your video and media production needs give Duane a call at 231-937-5420. Connect with Duane on Linkedin.
by dwvideo | Dec 22, 2014 | blog
Promoting Michigan with our new Video Blog. My goal with this program is to help promote Michigan Businesses, Communities and People with all they do in our Great Lake State.
The format for our Promoting Michigan Video Blog is to have each episode around 2-3 minutes in length. We want to get to know you – what you do – and provide a way for our viewers to contact you and of course to do business with you. Our theme is all about you. Due to short attention spans on-line, I am keeping the Promoting Michigan Video Blog simple, short and to the point.
Interested in being on the show? Call me at 231-937-5420. We will book a time and have you come to our studio and record your interview. Next, provide us with 8-10 photos that represent your business, organization or non-profit. From there we will edit your segment and provide you a link and embed code to place the video on your website and your social media sites. I will also place it on my youtube channel and website to help promote you with links back to you.
It is all about being social. We want you to ‘LIKE’ our dwvideomultimedia Facebook page – follow us. Comment on our post about you. Share DW Video with others. In this world of social media we need to work together to promote Michigan businesses, communities and people. In turn we want to ‘Like’ your Facebook page and share with others. Teamwork!
For all your video and media production needs remember DW Video & Multimedia at 231-937-5420 today and schedule your interview on Buy Local Michigan
Need to use our studio or have DW Video produce your VBlogs? Contact me at 231-937-5420 or connect on Linkedin.
by dwvideo | Dec 19, 2014 | blog
For our upcoming project we decided to that Video Blogging using YouTube is our best distribution method. Why do you ask? YouTube is the second largest search engine and owned by Google. And as a social media site that compares to Facebook. We are able to connect with others on YouTube by subscribing to their channels and having them subscribe to ours.
Youtube does have some faults and one of them as compared to Vimeo. Vimeo does not run advertisements on any of the videos that you upload. This is probably the biggest advantage of hosting your videos on Vimeo instead of YouTube. A con of Vimeo vs YouTube is there is a cost. Money has to be made in some way. We have all heard it – nothing in life is free. So if you are Video Blogging using YouTube it helps to know all the pros and cons. I am not saying one is better than the other or taking sides. You need to do what is best for you and your channel. I decided to chose YouTube based on my needs.
When you are doing Video Blogging remember it is all about quality content. Feed the Google Beast with quality content and it helps in your rankings, thus, growing your channel and businesses. Develop a blog on your site and push the social media like Facebook, Linkedin and others.
Video content is growing into a huge part of our media consumption, and YouTube is at the forefront. With the written blog there most niches are done to death. However, take that to a video platform and you may just have something. For my upcoming Vblog promoting Michigan I am looking for ways to not only promote the people and communities on Michigan but also to promote businesses, organizations, schools and non-profits. Heck, we are even going to book some Michigan musicians. Home grown and rockin… what a great combination.
Follow DW Video on facebook, Connect with Duane on Linkedin and check out our blog. At DW Video we provide Video and Media services all over Michigan including the cities of Grand Rapids, Rockford, Reed City, Newaygo, Muskegon, Mount Pleasant, Greenville, Fremont and Cedar Springs.
by dwvideo | Dec 18, 2014 | blog
Video Blogging is a path DW Video is on with our upcoming series promoting Michigan. It is an exciting time here in the studio. Talking with guest for the show and making connections.
In yesterday’s blog we discussed some basic audio and video equipment to get you started in video blogging.
LIGHTING: With today’s cameras (even the cheap ones) are usually good enough under available lighting for YouTube. However, when you are setting up space to do your video blogging keep one thing in mind. Think like the viewer. Would you like to see a dark, low light image of person talking to you? It does not take much with the cameras of today to get a nice looking image. The same goes for using to much light. Test it. Read up on low cost lighting. A nice softbox will take care of most of your needs.
EDITING: I am not going to get in a Mac vs PC contest here. Both are excellent for video blogging. It comes down to your technical ability. I use Sony Vegas and LOVE it. However, I edit for a living and need the power Vegas provides me. Do some research. YouTube is full of how to tips for any software out there. Video Blogging is all about keeping it simple. For our upcoming video blog we are doing just that. However, because we are doing it in the studio I will use a three camera set up. One wide shot, one on the host and one on the guest. This may change as we move forward – adapt and modify is my slogan.
If you do not want to be on camera maybe producing a slideshow style production with images, screen capture and narration is the answer. Software like Camtasia for capturing your computer screen and editing is one choice. I believe you should be on-camera. You are the expert, people connect better when they can see you.
Here is a tip I picked up at Social Media Examiner “For YouTube, make sure your URL is the first line in the description of the video. This will make it easy for people to locate and visit your site.
‘LIKE US ON FACEBOOK’ – For all your video and media production needs give Duane a call at 231-937-5420. Connect with Duane on Linkedin.
