Google Analytics

Going down the infinite road of SEO, Blogging, Testing and adapting and modifying is what Google Analytics provides.  I knew going into this challenge that I was not going to like all the results.  This is fine as nothing in life is perfect all the time.  Unless it is my marriage and my wife is listening… don’t get to close I may be struck by a lightning bolt. Anyway, back to business.

Here is a review from the 90 day challenge from the Google Analytics side.

Google Analytics west michigan

Adapting and modifying is what Google Analytics provides.

The Good: 

** The site is seeing roughly 15-25 users daily currently.

** They’re coming from areas such as Muskegon, Big Rapids, Cedar Springs, Rockford, Howard City, and Mount Pleasant. All areas I have targeted with my challenge.

** They’re staying and viewing 2+ pages

** They’re on the site for longer than 3 minutes on average

** 25% of them stay and visit more than 2 pages.

 The site’s viewers are pretty close to our location, which means that the work on the blog posts targeting specific locations is working. They’re visiting and staying.

 

The BAD: I truly believe that we need to know the bad within our Google Analytics in order to adapt and modify our site for maximum results.

** The site is being viewed frequently, however no one is contacting. This is really the only bad in this case. Potential clients are coming and visiting, but not going any further than just reading a few blog posts and leaving.  OR ARE THEY? For the past thirty years I know based on my business people do not usually impulse buy for media and video production services. The fact they are staying upwards of two minutes and even longer… this is good.

 

Serving Grand Rapids, Big Rapids, Rockford, Cedar Springs, Reed City, Greenville and all of West Michigan with Website Design and custom web app’s, DW Video is your Michigan Media Production resource.  Duane can be reached at 231-937-5420.

 

Reviewed Google Analytics

90 Day Challenge

WordPress Blog and SEO

Google Analytics

 

WordPress Blog and SEO

WordPress Blog and SEO results from our 90 day challenge.  Before getting into the data I want to cover a couple items.  For all the do it yourself person be prepared to spend time based on the results you are looking for. For 90 days my WordPress Blog and SEO goal was to get my new site ranked in my area.   Even when you do it yourself there is a cost involved.  Each of my blogs on average took one to two hours to write.  What is the cost?  According to our consulting rate and other local writers in the area $25-$50/hr is an average rate.  So 90 blogs at one to two hours per blog is 90 to 180 hours of prep at $25/hr.   That is $4500 to $9000 of your time.  Your time is valuable so use it well.  (btw: DW Video offers a monthly WordPress Blog and SEO maintenance program – call 231-937-5420 to discuss your project)

When writing your blog what do you write about.  What keywords do you use?  What market area do you aim for?  This will also be part of your prep time.

WordPress Blog and SEO

90 day challenge results for our WordPress Blog and SEO challenge.

When I began my WordPress Blog and SEO challenge my new site was not found at all.  Ready for the data – here we go.  Lets look at some search terms involving keywords related to my site:

** “Michigan Video Production”  Placement: 4  Page  This displays the home page url, using content on www.dwvideo.com.php56-26.ord1-1.websitetestlink.com and shows that url in the results.

** “Big Rapids Video Production” Placement: 4 Landing page shows up here, with “Big Rapids Michigan” in url – Additionally the other two posts are blog posts

** “Big Rapids VHS to DVD” Placement: 6  This pulls up the blog post regarding vhs to dvd. Technically this is the first result that isn’t a yellow pages ad or angieslist.

** “Cedar Springs Video Production”  Placement: 1  Fantastic result for Cedar Springs if a user searches for “Video Production” in the city.

** “Big Rapids Video”  Placement: 3 page   Despite being listed on the 3rd page DW Video is the first Video Production company.

 

Additional Keywords and Placement:

** “big rapids medical video production”  First 3 results on First page.

** “reed city medical video production”  first result on first page

** “grand rapids medical video production”  Second result on first page

** “cedar Springs video to DVD”  second result on Second page

** “rockford media productions”  3rd page result

 

Here is an important fact that you need to know right now.  No sugar coating.  Working your site for WordPress Blog and SEO for results is an infinite project once you begin.  Google is a data beast that is always hungry.

The data is one item, knowing what to do with it is the next step.  In my next blog we will begin looking at what we are going to do with this data.

 

Serving Grand Rapids, Big Rapids, Rockford, Cedar Springs, Reed City, Greenville and all of West Michigan with Website Design and custom web app’s, DW Video is your Michigan Media Production resource.  Duane can be reached at 231-937-5420.

 

Reviewed Google Analytics

90 Day Challenge

Google Analytics

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