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Social Media and Website Content for your business

by dwvideo | Jul 26, 2021 | blog

Social Media and Website Content for your business is an ongoing adventure with your audience. In this article we share 18 creation ideas to engage your customers and prospects?

Content Ideas

* Video Profiles on each key person in the business

* Look around your business at the products and services you provide. Everything is fair game for video and photography.

* Video Testimonials from customers, suppliers, community members and more help in telling your story. It is our firm belief that customers that share information about you are the best golden nuggets you have.

* Review videos – use online content (Google – Facebook reviews for example). Create videos around each review – 10-20 seconds. Good slow drip material.

* Tour Video of your store, factory and office.

* Go around the area and ask business owners, residents about what your business adds to the community.

* Product Videos/Photos – sell or make products – short videos, memes, highlight graphics

* Service Videos/Photos – highlight each service provided.

* Training – share your expertise.

* Company News Highlights – up to date videos that push brand, any sales you are having, updates on what’s happening, what’s new etc

* Awards

* Content rich blogs, every video should have a blog. 200-500 words

* Feed all social media platforms and do not forget Google My Business. Short articles, images with good rich short and long tail keywords

* Inspirational quotes on images – short positive videos

* Be the go to person about your industry – the tour guide about what is happening in your community. Industry news etc

* Create videos-memes from customers’ photos. These are priceless. Use content from posts that the business was tagged in. The possibilities, oh my

* Tips and Tricks on how to use, implement and maximize products and services offered at their business

* Highlight any press on the business by taking the article, videos etc and repurpose the content by creating new posts-blogs-videos.

Example of some Shop Small Business Videos.

Helpful Content Tips

REPOSTING CONTENT – It is okay to repurpose content for social media by posting it a couple months down the road. Write fresh content in your post description to engage people on why they should watch the video or read the content you are sharing. Repurposing content helps you to reinforce the knowledge you have. Very important to be seen as the expert in your field.

SHARING IS CARING – the most important rule in my book is to share with a comment. Why? When you share something and add the comment it tells your followers why that post is important.

FAQ’s – In many businesses there are a number of frequently asked questions. You have a gold mine here. Take each question and provide a short video answering the question. Give examples of why.

BECOME THE EXPERT – You are the expert in your field. Providing posts and videos where you provide tips, helpful uses of your products and services engages the viewer without being a hard sell salesman.

UTILIZE THE PEOPLE AROUND YOU – It is important that you as the owner become very involved in your brand messaging. Also, utilize your staff, suppliers and others to help tell your story. The broker from a Real Estate Company for example may be the main spokesperson. Have the agents also provide content with tips and how to videos. Build up your team.

GOOGLE & SOCIAL REVIEWS – Utilize reviews as memes and short videos to help build confidence in who and what you are. Google My Business is one place to share content.

Search Engines feel off from consistent content

In closing, web and social media content is an ongoing process. Testimonials, Profiles on key members of your business, Tips and Tricks, Training and so much more are all part of the consistent content creation process you need to do.

Duane Weed is a Creative Content Producer. Have any questions, reach out and ask 231-250-9624.

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