by dwvideo | Apr 6, 2015 | blog
Through the power of sharing posts, Casey added a personalized comment and then added info for a call to action to a GRIN event.
At DW Video we preach the importance of testimonials for your business.
Testimonials for your business are important and to be honest, sometimes humbling.  I prefer to promote others, however it is important to keep our promotion going as well. Here are a few nice things people are saying about their experience with DW Video & Multimedia, LLC and Buy Local Michigan.
In the example from Casey, aka ‘The Connector’, he knows how to use social media and sharing. Lets take a look at what I mean.
In his post he personalized his message: Another great video by my friend (we are connected on Facebook so he tagged me) Duane Arthur Weed with (and then tagged my Businesses of which he follows)  DW Video & Multimedia, LLC about the (he also tags the organization he belongs to and for which the video was produced) Grand Rapids Inventors Network product reviews.
(Takes it another step further and adds more information not listed in the original post)Â We host 4 product reviews every week and see lots of great ideas and prototypes. (Ending with a strong call to action) Join us at the next GRIN meeting – www.grinventors.org.
Personalize your post within all forms a social media.
Since we  began our Buy Local Michigan Video Blog back on January 3rd we have been promoting Michigan Businesses, Communities and People we have met some really great Michigan businesses. One of these people is Doug Kliever.  Doug posted on Linkedin and shared his experience being on our Buy Local Michigan Video Blog.
(Personalized message) What a great meeting this week with (we connected on Linkedin after the interview so he tagged me)Â Duane Weed! (goes on to share his thoughts – powerful and real) He interviewed me this week for his Buy Local Michigan show. Great guy and even better heart. Let me know when I can connect you with him.
Be social, be personal and connect others you know and work with to your network. Â Connect with them and make it personal. Â It is important to take these opportunities and share within your social media. Â I love testimonials. Â The next step for me is to get some of these on video to have on my YouTube and other social networks. Â Contact Duane at the office 231-937-5420. Â
by dwvideo | Mar 27, 2015 | blog
Looking for qualified employee’s and looking for company promotion are key to success? We want to connect with potential and current customers.
In my last blog post entitled ‘another way of posting your job listings’ we looked at how video is the tool in your toolbox when reaching qualified workers. Now lets look at combining job postings with company promotion.
At DW Video & Multimedia, LLC our Buy Local Video Profiles are ideal for telling and showing your story. Show the potential employee’s the benefits of working for you. Show the potential customers the value of doing business with you. Show current customers why they trust you.
Interview your General Manager, the Shop Foreman, People on the line, the head of HR and here is the best key your success… Video Testimonials. Testimonials from your customers, the person that uses your product and services.
The value of testimonials are real. I am not talking about the ‘read it off the teleprompter’ testimonials. I am talking about real people telling and showing your story.
Contact Duane today at 231-937-5420. It all begins with a conversation. Learning your story and then having DW Video showing your story. Â From job post videos to company promotion videos… DW Video is that answer.
by dwvideo | Apr 7, 2014 | blog
One angle from our Canon 60D
What does your businesses on-line marketing videos look like? Are you pushing your brand, your services, yourself? Â This is a daunting task, yet one that can increase awareness about you, your services and products. Â However, like with everything else, there is a right and wrong way to do video.
I often ask people, are you a million dollar business or one that wants to look like one? Â One of the worst options a business can do in most cases is produce their own. Â They end up with poor quality video that is actually doing harm to their business and brand.
Your first thought is ‘it must be expensive to do video’? Â The short answer is “it can be”. Â However, there are ways to keep the cost down.
At the time of this post, I have been working with Vital Checklist producing a series of videos that include Patient Experience Videos (testimonials) and Patient Education (training). Â There are currently over 60 videos that we have produced. Â These videos are being used currently on two separate websites: Vital Checklist and DrSinghMD.org. Â The videos range in length from 2 minutes to 25-30. On average we have hundreds or dollars per video into each one, not thousands. Â And, one does not have to be as aggressive with their on-line marketing videos. Â You do however, need to push content on a constant basis.
At DW Video we found a way to keep the cost down and get the word – the information out to world. Â Here are a couple ways we have kept the cost down for Vital Checklist.
1) Videos are recorded at our studio.
2) In some cases we shoot more than one at a time.
3) We set a template to how each one is produced. Â Do not get me wrong – we do step out of the box when the message needs more.
4) We set up a budget and invoice monthly.
5) We do consistent work each month. Â Keeping the website and social media fresh with content.
DW Video produces videos for retail, manufacturing, medical industries and more. Â We tell your story – contact Duane at 231-937-5420.
Related Content:
Emotion and Passion in Video  Video Testimonials  Save Money With Video
