lead by example


iCrush uses video to promote and educate.


Dr. Singh MD website uses patient testimonials to tell his story.

When talking about the power of video it is important to lead by example. Video is powerful with consumers. Video is powerful for a number of reasons, helping with SEO, not to mention a great way for patients to connect with a customer/prospect while helping to build rapport before they even meet you. Lead by example is what Dr. Harpreet Singh and the team at Vital Checklist are doing.

The COO & Creative Director of Vital Checklist, iCrush is Gagan Ahluwalia.  Gagan is a highly seasoned tech masterminding the team reach and exposure. Putting into practice is what Gagan has done with the websites that include: Vital Checklist, DrSinghMD and iCrush. We use video as a tool to capture Dr. Singh’s biggest “fans” on video talking about why they chose him as their doctor. What has he done for them and why. Keeping it real.  We are not looking at having them come across as professional actors, however letting them be themselves. Sharing their experience with him and why they would recommend others to his care.

So instead of just telling you this, we want to lead by example and share a page from Dr. Singh’s playbook.  You and your business needs to use video as well.  You need to share, not in one video, but ten, fifty and more. Share personally with your expertise. Offer tips, tricks and ways to use your products and services. Share testimonials from customers and suppliers. Create a YouTube channel, build an audience and become the expert in your field.


Vital Checklist uses video to educate students and patients.

Related Content: YouTube Marketing

Brand your Medical Videos -Big Rapids-Grand Rapids-Greenville

Brand your Medical Videos – Branding is not just for corporations.  Your medical practice is like any other company and should be treated as such.  As a medical specialist you need to keep it personal.  No hype, no fancy jingles… make it real.  No actors, real people, telling real stories.  The Buy Local Video Profile by DW Video & Multimedia, L thLC provides that brand opportunity.

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We are able to brand your medical videos during the video editing process.  It is obvious but when educating patients it is important to provide quality information.  For this video on  multiple sclerosis video I added Dr. Singh’s interview to help build Dr. Singh’s brand.  Wow, anyone with MS or anyone just diagnosed, will need to see this video. Very powerful.

Brand your Medical Videos

Brand your medical videos is key for success

What is branding – it is about your image.  Providing content in a concise, friendly way. This is your image.  At DW Video

Brand your Medical Videos Michigan

Using You Tube as our social media tool.

we are here to tell your story.

How do we do this?

1) Testimonials Videos.  Not to beat a dead horse.  But real people, telling real stories…. your story.

2) Educational Videos. Educate patients and prospects in layman language.  We are not Doctors so talk to us so we understand.







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Provide original content in your video and on your website and social media sites.  Learn more call DW Video 231-937-5420.






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