lead by example


iCrush uses video to promote and educate.


Dr. Singh MD website uses patient testimonials to tell his story.

When talking about the power of video it is important to lead by example. Video is powerful with consumers. Video is powerful for a number of reasons, helping with SEO, not to mention a great way for patients to connect with a customer/prospect while helping to build rapport before they even meet you. Lead by example is what Dr. Harpreet Singh and the team at Vital Checklist are doing.

The COO & Creative Director of Vital Checklist, iCrush is Gagan Ahluwalia.  Gagan is a highly seasoned tech masterminding the team reach and exposure. Putting into practice is what Gagan has done with the websites that include: Vital Checklist, DrSinghMD and iCrush. We use video as a tool to capture Dr. Singh’s biggest “fans” on video talking about why they chose him as their doctor. What has he done for them and why. Keeping it real.  We are not looking at having them come across as professional actors, however letting them be themselves. Sharing their experience with him and why they would recommend others to his care.

So instead of just telling you this, we want to lead by example and share a page from Dr. Singh’s playbook.  You and your business needs to use video as well.  You need to share, not in one video, but ten, fifty and more. Share personally with your expertise. Offer tips, tricks and ways to use your products and services. Share testimonials from customers and suppliers. Create a YouTube channel, build an audience and become the expert in your field.


Vital Checklist uses video to educate students and patients.

Related Content: YouTube Marketing

On-Line Marketing Videos

One angle from our Canon 60D

One angle from our Canon 60D

What does your businesses on-line marketing videos look like? Are you pushing your brand, your services, yourself?  This is a daunting task, yet one that can increase awareness about you, your services and products.  However, like with everything else, there is a right and wrong way to do video.

I often ask people, are you a million dollar business or one that wants to look like one?  One of the worst options a business can do in most cases is produce their own.  They end up with poor quality video that is actually doing harm to their business and brand.

Your first thought is ‘it must be expensive to do video’?  The short answer is “it can be”.  However, there are ways to keep the cost down.

At the time of this post, I have been working with Vital Checklist producing a series of videos that include Patient Experience Videos (testimonials) and Patient Education (training).  There are currently over 60 videos that we have produced.  These videos are being used currently on two separate websites: Vital Checklist and DrSinghMD.org.  The videos range in length from 2 minutes to 25-30. On average we have hundreds or dollars per video into each one, not thousands.  And, one does not have to be as aggressive with their on-line marketing videos.  You do however, need to push content on a constant basis.

At DW Video we found a way to keep the cost down and get the word – the information out to world.  Here are a couple ways we have kept the cost down for Vital Checklist.

1) Videos are recorded at our studio.

2) In some cases we shoot more than one at a time.

3) We set a template to how each one is produced.  Do not get me wrong – we do step out of the box when the message needs more.

4) We set up a budget and invoice monthly.

5) We do consistent work each month.  Keeping the website and social media fresh with content.

DW Video produces videos for retail, manufacturing, medical industries and more.  We tell your story – contact Duane at 231-937-5420.

Related Content:

Emotion and Passion in Video   Video Testimonials   Save Money With Video




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