On-Line Marketing Videos
One angle from our Canon 60D
What does your businesses on-line marketing videos look like? Are you pushing your brand, your services, yourself? Â This is a daunting task, yet one that can increase awareness about you, your services and products. Â However, like with everything else, there is a right and wrong way to do video.
I often ask people, are you a million dollar business or one that wants to look like one? Â One of the worst options a business can do in most cases is produce their own. Â They end up with poor quality video that is actually doing harm to their business and brand.
Your first thought is ‘it must be expensive to do video’? Â The short answer is “it can be”. Â However, there are ways to keep the cost down.
At the time of this post, I have been working with Vital Checklist producing a series of videos that include Patient Experience Videos (testimonials) and Patient Education (training). Â There are currently over 60 videos that we have produced. Â These videos are being used currently on two separate websites: Vital Checklist and DrSinghMD.org. Â The videos range in length from 2 minutes to 25-30. On average we have hundreds or dollars per video into each one, not thousands. Â And, one does not have to be as aggressive with their on-line marketing videos. Â You do however, need to push content on a constant basis.
At DW Video we found a way to keep the cost down and get the word – the information out to world. Â Here are a couple ways we have kept the cost down for Vital Checklist.
1) Videos are recorded at our studio.
2) In some cases we shoot more than one at a time.
3) We set a template to how each one is produced. Â Do not get me wrong – we do step out of the box when the message needs more.
4) We set up a budget and invoice monthly.
5) We do consistent work each month. Â Keeping the website and social media fresh with content.
DW Video produces videos for retail, manufacturing, medical industries and more. Â We tell your story – contact Duane at 231-937-5420.
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Emotion and Passion in Video  Video Testimonials  Save Money With Video