Landing Pages by Location Based Keywords

Landing Pages by Location Based Keywords

Landing Pages by Location Based Keywords is part of our next 30 day challenge.

The ongoing need to feed the beast I call the Google Monster with Landing Pages by Location Based Keywords.  As mentioned earlier the results of my 90 Day Blog/SEO challenge was successful.  It showed my site beginning to reach key market areas. For what my business does we could be hired and work anywhere.  At times we travel. Realistically my business shines in Michigan.  In general terms a number of communities within that area.

For the next 30 days or so my new challenge is building Landing Pages by Location Based Keywords.  Consider using location-based searches if your main market is in one region.  When searching for a business in your area, search engine users will usually include their location in the search. Otherwise it gives you results from other states, not helpful if you need a roofer now.  So, “home roofing contractor” becomes “home roofing contractor in Howard City Michigan. The more detail you put in your search, the better your results if finding what you need.

So that is what I am doing with each major keyword and location in my market area.  NOTE: Been told by SEO programmers that Google frowns on using the same content on multiple pages with minor changes.  Going back to our ‘home roofing contractor’ we would not place the same info on: ‘home roofing contractor big rapids’ – ‘home roofing contractor reed city’  and ‘home roofing contractor cadillac’  for example.  The Google beast loves content, new and fresh content.  This is where your time will be spent.  Hours and hours working your Landing Pages by Location Based Keywords. Plus do not forget you still need to be blogging as well.  Feed the BEAST.

As we journey through the wonderful world of SEO remember there are numerous ways to work our site organically. Please do not get discouraged.  This is a marathon.  A never-ending marathon.   This 30 day challenge of building Landing Pages by Location Based Keywords is only one technique we decided on based on our 90 day analytic report.  When will I know if this is a good use of time… 30 – 90 days from now.

My goal is  to help you.  You first have to begin with a website that has a great foundation.  Then and only then can we move forward.  This journey is one I am happy to share with you.  Learn from my success and failures.  Need help on your site?  Contact me at 231-937-5420.  We can design and build your site, your foundation and then help you along the path.  Thank you!

DW Video & Multimedia, LLC is a full service video and media production company located in the quiet country side of Howard City.  We service the Michigan communities from Grand Rapids to Grand Haven to Fremont, Big Rapids, Rockford, Greenville, Mount Pleasant, Midland and everything inbetween.  Everyone has a story to tell and DW Video is telling it.

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Landing Page

Reviewed Google Analytics

90 Day Challenge

WordPress Blog and SEO

Google Analytics

90 day website-blog-SEO challenge

90 day website-blog-SEO challenge

In ninety days my site is two and three on page one with the keyword phrase video production big rapids

From April one to July one I did a 90 day website-blog-SEO challenge on my dwvideo site.  According to one of my clients and friends, Dr. Harpreet Singh references Simon Sinek’s Start with the Why of the Problem.  ‘Don’t tell someone what to do – tell them how to do it’ – that is my goal.    The purpose of my challenge was two fold: One is the share the data with you as I learned more and two, for us to feed the Google beast targeted keywords so our SEO grows.

What is the Google beast you ask?  The Google beast thrives on content.  It graves it, wants it, cannot live with it.  So, on your website you need to be Google friendly and feed the content beast.  For my challenge the focus was on feeding the beast through my Blog.  One blog post a day for ninety days.  BTW: Larry and I are still reviewing the data from the ninety days.  From the data we will have the good, bad and ugly.  I promise, this info will be posted as soon as we can.

Why did I start this challenge?  It all began when we changed our website.  We have a new look, feel and direction for the new site.  The problem at first, not a huge problem, was my old site was ranked and I did not want it showing up anymore.

Now back to the results of the challenge.  For one result (and there will be more) lets look at the phrase – video production big rapids.  We are listed two and three.  the second result is from one of my blogs.  The third result is from my landing page.  More on landing pages later.

The 90 day website-blog-SEO challenge is just the start.  Remember when mentioned before the Google beast thrives on content.  Another tip, it is always hungry.  This is what you have to continue to feed with content often.

Was curious that if the site was ranked for the keywords I wondered, “how were my images ranked?”  The images below are from page one, beginning from the top of the page.

image search google

Our images from the same video production big rapids ranked well on the first page.


Duane Weed is a video/media producer that creates videos, websites, web apps to help your business.  DW Video services all of Michigan with our focus on West-Central Michigan communities of Grand Haven, Greenville, Rockford, Grand Rapids, Cedar Springs, Big Rapids, Newaygo, Fremont, Lakeview, Reed City, Midland, Mt Pleasant and everything in-between.  Contact Duane at 231-937-5420.

In future posts we will cover:

target keyword post – video production big rapids

Non targeted key word post – GRIN

Site traffic – where the traffic is coming from

analytic results



find a community that needs my info.  Linkedin communities – for example – I need to comment on these post to grow my ranking.


Grand Rapids Inventors Network-GRIN


Humbled when a customer sends a note like this one.

Sunday June 29 saw on Fox 17 my clients Joe, ‘As seen on TV’, Jennifer, ‘Magnetic Marine Products’ and Grand Rapids Inventors Network-GRIN all highlighted.

According to the Gear Grabbar website,Gear grabbar is a brand new fishing boat accessory, an organization station for your fishing lures and fishing tools. This innovative lure holder suspends your lures by using powerful magnets that are strategically placed to maximize utility and provide a strong lure holding platform. The magnetic lure attachment is both automatic and effortless, while providing a safe single lure release to prevent a hook injury.”

When ask what it took to get the Gear Grabbar product to reality Joe Finkler, President of GRIN states, “The owners of Gear Grabbar had been coming to the Grand Rapids Inventors Network meetings. At these meetings, the second Tuesday of each month, we help inventors get on the path to the yellow brick road.”

Gear grabbar takes fishing lure organization and convenience to an entirely new level by offering you the ultimate in versatility and safety for your fishing lures and tools.

Grand Rapids Inventors Network-GRIN – helps inventors help themselves via networking and experience sharing with other inventors.

GRIN Meeting Location: 2nd Tuesday of the month

Grand Valley State University
Cook-DeVos Center for Health Sciences, Room 119
301 Michigan Street N.E., Grand Rapids, MI 49503

DW Video is West Michigan’s resource for video and media production services.  Grand Haven, Grand Rapids, Rockford, Cedar Springs, Greenville, Mount Pleasant, Midland, Big Rapids and Reed City are a few places we serve. Call Duane 231-937-5420 to help tell your story on Video and on the Web.

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Michigan Video Production


Michigan Corporate Video Productions


Using the Camera Jib for the perfect shot.

DW Video & Multimedia, LLC provides Michigan Video Production services for Corporate-Industrial-Manufacturing, Retail, Non-Profits, Schools, Medical, Organizations and Churches a full service production experience.

The ability to tell your story is our strength.  Saftey and Training Videos, Company Image, New Product, Highlight Videos and our affordable Buy Local Video Profiles.

Since 1984 we have been providing Michigan Video Production services and have enjoyed every minute.  My goal is promoting you!

Working with local Michigan businesses to tell their story, promoting their products and services.  We have a passion for what we do and it shows.  Yes, we have won awards and that is fine.  More importantly telling your story for your success is the goal.


Using a variety of video shots to tell your story


Outside the Mackinaw Lighthouse – love my job!

The affordable Buy Local Video Profile highlight key members of your business and organization. Bring your message to life.  Demonstrate your products and showcase what it is that makes you unique.  Tell your story and build trust and loyalty with prospects and current customers. Michigan Video Production is our life.

Every video and website project we produce begins with one question: Who is your audience?  According to the University of Maryland, “Knowing your audience helps you to make decisions about what information you should include, how you should arrange that information, and what kind of supporting details will be necessary for the reader to understand what you are presenting. It also influences the tone and structure of the document. To develop and present an effective argument, you need to be able to appeal to and address your audience. ”

Serving the Michigan Video Production communities of Greenville, Rockford, Grand Rapids, Muskegon, Grans Haven, Fremont, Big Rapids, Reed City, Mt. Pleasant, Midland and all of West Michigan.  Call Duane 231-937-5420.



Tourist Videos – you have a story… share!


New product videos sell what you make.









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Working with Kathy Murphy – advertising guru!

WordPress Blogging for SEO

When I began writing a blog my goal was WordPress Blogging for SEO.   Using the blog for a couple reasons.  One to share how media works by sharing what we have done for others.  Second, to help with my Search Engine Optimization (SEO).  Blogging is about content.  I noticed when using my WordPress SEO by Yost, one of the analysis items was to write a 300 word blog.  If not this is what I would get: “There are 65 words contained in the body copy. This is far too low and should be increased.”

I then went out to find out why.  Came across a blog from Risdall, “Ideal content length is a reoccurring debate in the online marketing community, but it turns out that Google does not have a minimum word count for indexing.  A 299-word blog post can do as well as a 301-word post. Even 150 words suffice in some cases.”  You see it is all about content and how you use it.”

According to Google, ““One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.”

WordPress Blogging for SEO should be part of your ‘do it yourself’ marketing plan. The more you blog, the more new content helps your site.  How often should you blog?  From my research I found arguments of daily or multiple times a day, to a few times a week.  Successful bloggers are doing it both way.

Regular posting on your blog puts you and your brand in front of people.  Infrequent posting can lead to readers feeling disconnected, and to even forget who you are completely.  Look at what will help your customers and then provide them the information they need.  Misconceptions for blogging.

Contact Duane at 231-937-5420 to get started on producing your website. Since 1984 we have been serving West Michigan communities of Grand Rapids, Big Rapids, Reed City, Newaygo, Grant, Cedar Springs, Rockford, Howard City, Mt. Pleasant, Midland, Greenville and more.



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