Midland TV Commercial Video Production

DW Video and KJM Productions team up to provide Midland TV commercial video production services.  Kathy Murphy provides the creative spark.  Every project starts with an idea, then the script.  According to Duane, “Audio is 90% of a good video”.

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When writing the script Kathy makes sure your commercial’s script times out to 30 seconds She tells a story using short sentences that grab your potential customer’s attention.  The audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs.

Once Kathy has the vision, here is where Duane shines – taking her ideas and bringing them to life in video.  Matching video with key words in the script, telling the story visually.


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“It is a pet peeve of mine,” Duane continues, “when the contact info is in the last 8 seconds of the commercial”.  For the red Landscaping spots their logo is in one corner and contact info in the other.  Almost the whole spot. Make it easy for the prospect to get your phone number or website address.  We want them to call you.

The Creative Team of Duane and Kathy provide Midland TV Commercial Video Production services.  In addition Kathy is an advertising agency.  She places the ads within the right networks to give you the best exposure.

Midland TV Commercial Video Production for Reder Landscaping.

Have camera will travel. Working on Midland TV Commercial Video Production for Reder Landscaping.


At DW Video & Multimedia, LLC we work with you in telling your story.  Contact Duane Today to set up your free one hour consultation…. we are here to help.



Midland based Reder Landscaping – Your nature. Our nurture.

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Kathy Murphy from KJM Productions offers clients that something extra.  Kathy contracted with DW Video to shoot HD video for her client: Reder Landscaping of Midland Michigan. The commercial on this page is the first TV spot produced.

Now this is the cool part… Kathy came up with an idea to thank each of Midland’s Reder Landscaping customer for allowing us to capture the HD video needed for the commercials.  Kathy wrote scripts, narrated each and then we teamed up in editing the final production.  She personalized each one, put it on a DVD, she pick up some nice gift bags and a few other things that made up the personal gift to Reder’s customers.  Each customer received their landscape on DVD.  Even the shots we did not use in the commercials.

I love that Kathy goes the extra mile for her clients.  From Radio and TV Broadcasting, Creative Writing combined with the HD Production skills of DW Video (shameless plug) … a combination that means good returns for your business.

You can reach Kathy at kjmurphyproductions@gmail.com and Duane at 231-937-5420.


Reder Landscaping is the company of choice to maintain the most beautiful properties in the Midland, Bay City and Saginaw area.  This is true for residential properties, condominium and multi-unit properties, as well as business and commercial properties.

Video Produced by KJM Productions and www.dwvideo.com.php56-26.ord1-1.websitetestlink.com

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