Internet Marketing Service

Internet Marketing Service

Internet Marketing Service can mean many things. It is the way of advertising your business on- line.  Also known as content marketing, internet marketing is the process of promoting your business, brand, products and/or services on the worldwide web.

Internet marketing a broad term that can include video, content, emails, photography, blogs and more.  The more in our case is also using broadcast media as part of your advertising.  More on that later.

On-Line Content Creation

The key today is consistent content creation that puts your message out to your audience as often as possible.  Some do posts daily, with what the special is that day.  Others, pick a day or two and schedule content that educates and informs the prospect.  It is not just about sell, sell, sell. It is about the Why.  Why does your product help solve my problem.  How else can I use it?  These are all part of the branding process and understanding your costumer.

internet marketing service

From Blogs to Posts

When using the web as your marketing tool, there are many factors.  You are after content that the search engines like Google sees to show your websites relevance and the social media side of reaching your audience.  Instagram, Facebook, Twitter, Google My Business are all part of the mix.  Having a handle on consistent content is a job. 

 What kind of content works well with Internet Marketing Service

* Videos are engaging, entertaining, and they connect with the prospect.  Consistent content helping your customer, for example create a series that covers many topics: 5 ways to use our product to save time and money.   Top ten reasons our product works.  These are hype style videos that work for a number of reasons.  1) You are sharing how to use your product.  2) Not selling but informing.  Push out a video like this every week.  

People want to know more about you and your business.  In addition to the hype style videos, mix in Video Profiles of your staff.  Have your audience get to know what is going on behind the scenes.  People eat this up.  Why, people like watching and knowing how something is done.  From how the widget is made to how the fudge or beer is made.  AND, who does it.  We are making a connection here.  

Instructional videos can impact your audience in many ways.  Take the healthcare industry.  There are a ton of articles on how to loose weight.  If you are a doctor then having videos of you providing knowledge in an easy to understand way goes a long way in turning the prospect into a customer.  Taking it a step further, having members of the nursing staff or your traditionalist produce videos on cooking tips and tips to help.  This approach fills up your youtube channel with quality content it also provides information for your blog articles, social media posts and more.

Video testimonials are another important part of your video mix.  Customer Testimonials, Video Testimonials.

Using LIVE video on Facebook, Instagram and YouTube is another good way to connect.

* Info Graphics, Memes are another great way to continue your marketing message.  Infographics can be engaging, fun, educational and a wonderful way to visually present your information.

These can include: charts, graphs, pictures, and illustrations. More important these are easy to understand and visual.  Here is a basic infographic.

internet marketing service

Let’s not forget memes.  Using imagery to engage in more often than not in a funny way.  We have even used video memes to share content about DW Video.  See video meme below.

*Blog Posts help with SEO.  If you have not seen it yet.  Videos, Infographics and content all come together in blog posts.  A good rule of thumb is to write 300-600 words for each of your blogs.  Focus on the main keyword message and educate.

About Duane

Duane Weed is a content producer for DW Video.  With a focus on promoting Michigan based companies he enjoys helping businesses from everywhere. Have a question or need assistance reach out by calling 231-250-9624.

Video Blogs produced by DW Video:  Buy Local Michigan  Welcome to my basement Jus Jammin  MI Basement Session

Create your own Video Memes with quotes, helpful tips, information that your audience will engage with.

Local Video Marketing for YouTube Videos

Local Video Marketing for YouTube Videos

youtube videosLocal Video Marketing for YouTube Videos help in getting your videos found in your community. Did you know YouTube Receives around 1 billion searches per day (second only to Google). YouTube receives over 65 million unique visitors every month with unique meaning new people, people that have not been there before! When you are setting up YouTube and your videos it is important to know your goal, avoid sales pitches and use local video marketing to increase your brand on every video you produce.

Local Video Marketing for your YouTube videos is the ideal media for Small & Local Business, and a perfect opportunity for Your Business to reach customers in your sales area.

At DW Video we serve all of Michigan with our main area covering Grand Rapids, Rockford, Cedar Springs, Sparta, Howard City, Lakeview, Carson City, Muskegon, Kent City, Greenville, Big Rapids, Newaygo and Fremont. Grow your West Michigan Business with local video marketing applied to your YouTube Videos.

The importance of local video marketing is a series of videos that keep going and going… just like the energizer bunny.  Multiple videos gear toward your customer to help them, train them, sell to them, show them how to use your products and services.

Since 1984 Duane Weed has been the owner and producer at DW Video & Multimedia, LLC. Duane is also the host of Buy Local Michigan. A video blog promoting Michigan businesses, communities and people.

Local Video Marketing-Grand Rapids-Big Rapids-West Michigan

Local Video Marketing services provided by Duane at DW Video & Multimedia work to sell, train and educate your prospect and customer. Call Duane at 231-937-5420.

Did you know that every day, people watch over 500 years’ worth of YouTube videos on Facebook?

Or that each minute, over 700 videos are shared through Twitter?

Video has become a cultural phenomenon. More and more companies are using on-line video as a powerful way to connect with their prospects and customers.  With our Local Video Marketing we work with you to get your videos found in the market area you serve.

[youtube_sc url=”https://youtu.be/PW48eNzfMyg” title=”Local%20Video%20Marketing” rel=”0″]

 

Imagine telling your company story in a way that shows viewers who you are, what you do and what your offer is. The offer is key, your call to action is to pick up the phone and call.  ATTENTION: Call me (Duane) at 231-937-5420 to learn about my FREE video offer.

local video marketingNew Product-Services videos convey specific key ideas and or features of a product or service.  The Buy Local Video Profile is an interview-driven video that captures the emotions and feeling your staff, suppliers and customers have for your business.

Call DW Video today 231-937-5420. Let’s talk about how we can put local video marketing to work for you. And when you do, be sure to ask about my free video offer. My name is Duane and I look forward to helping you.

For more information on Local Video Marketing check out Reel SEO.

Forbes has some good tips on video marketing.

Check out Entrepreneur for more info on Local Video Marketing.

DW Video is a full service video production company serving Grand Rapids, Big Rapids, Muskegeon, Grand Haven, Greenville, Rockford, Newaygo, and all of West Michigan.

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