by dwvideo | Jan 26, 2016 | blog
Local Video Marketing for YouTube Videos help in getting your videos found in your community. Did you know YouTube Receives around 1 billion searches per day (second only to Google). YouTube receives over 65 million unique visitors every month with unique meaning new people, people that have not been there before! When you are setting up YouTube and your videos it is important to know your goal, avoid sales pitches and use local video marketing to increase your brand on every video you produce.
Local Video Marketing for your YouTube videos is the ideal media for Small & Local Business, and a perfect opportunity for Your Business to reach customers in your sales area.
At DW Video we serve all of Michigan with our main area covering Grand Rapids, Rockford, Cedar Springs, Sparta, Howard City, Lakeview, Carson City, Muskegon, Kent City, Greenville, Big Rapids, Newaygo and Fremont. Grow your West Michigan Business with local video marketing applied to your YouTube Videos.
The importance of local video marketing is a series of videos that keep going and going… just like the energizer bunny. Multiple videos gear toward your customer to help them, train them, sell to them, show them how to use your products and services.
Since 1984 Duane Weed has been the owner and producer at DW Video & Multimedia, LLC. Duane is also the host of Buy Local Michigan. A video blog promoting Michigan businesses, communities and people.
by dwvideo | Sep 21, 2015 | blog
Check out KJM Productions: http://www.kjmproductions.us
There are options in marketing your business and one is using Facebook Page as your website. From Facebook, “Facebook can help you reach all the people who matter most to your business.” Recently DW Video has been ask to set up a couple facebook pages for clients that wanted to use their page as their website. When using Facebook Page as your website here is what we did and it is really easy.
First get your domain name. For the Morley Celebration on the Pond we purchased: celebrationonthepond.com and for KJM Productions: kjmproductions.us
Facebook provides a custom web address as well – “When you set up your Page, you can request a web address like “facebook.com/yourgreatcompany,” which makes it easy to find. To maximize the impact, include this address on your business card, website and other marketing materials.”
Visit http://www.celebrationonthepond.com
In both of these cases we used GoDaddy for obtaining our domain name. Went into each account and instread of direction the domain name to point to web host. We created a ‘forward’ to point to the custom URL on facebook.
For example: celebrationonthepond.com points to https://www.facebook.com/MorleyCelebrationOnThePond and kjmproductions.us points to https://www.facebook.com/kjmproductions.
Now these customers can put their personalized website address on their business card.
Now it is important to work the page. Be authentic, Be responsive, Be consistent, Do what works and based on your budget, Make successful posts into successful promotions.
DW Video works with businesses from Caledonia, Grand Rapids, Rockford, Grand Haven, Muskegon, Cedar Springs, Greenville, Big Rapids and all of Michigan. Contact Duane at 231-937-5420 to discuss your your marketing and adverting needs.
by dwvideo | May 2, 2015 | blog
Local Video Marketing services provided by Duane at DW Video & Multimedia work to sell, train and educate your prospect and customer. Call Duane at 231-937-5420.
Did you know that every day, people watch over 500 years’ worth of YouTube videos on Facebook?
Or that each minute, over 700 videos are shared through Twitter?
Video has become a cultural phenomenon. More and more companies are using on-line video as a powerful way to connect with their prospects and customers. With our Local Video Marketing we work with you to get your videos found in the market area you serve.
[youtube_sc url=”https://youtu.be/PW48eNzfMyg” title=”Local%20Video%20Marketing” rel=”0″]
Imagine telling your company story in a way that shows viewers who you are, what you do and what your offer is. The offer is key, your call to action is to pick up the phone and call. ATTENTION: Call me (Duane) at 231-937-5420 to learn about my FREE video offer.
New Product-Services videos convey specific key ideas and or features of a product or service. The Buy Local Video Profile is an interview-driven video that captures the emotions and feeling your staff, suppliers and customers have for your business.
Call DW Video today 231-937-5420. Let’s talk about how we can put local video marketing to work for you. And when you do, be sure to ask about my free video offer. My name is Duane and I look forward to helping you.
For more information on Local Video Marketing check out Reel SEO.
Forbes has some good tips on video marketing.
Check out Entrepreneur for more info on Local Video Marketing.
DW Video is a full service video production company serving Grand Rapids, Big Rapids, Muskegeon, Grand Haven, Greenville, Rockford, Newaygo, and all of West Michigan.
Follow more Michigan stories on YouTube. While you are there, please subscribe.
by dwvideo | Apr 20, 2015 | blog
Using a personal YouTube Channel to tell and share your stories of Michigan Businesses, Organizations and Non-Profits. According to YouTube “Playlists should be an essential part of your channel strategy. Not only do they increase watch-time, they create another asset that will appear in search results and in Suggested Videos. You can create playlists using your own videos, other videos, or a combination of both.”
Telling and sharing your businesses story needs to take a series of videos, utilizing playlists, proper keywords… it takes a plan. A plan that takes time to produce, embed and track.
[youtube_sc url=”https://youtu.be/fS-l33keMUY” title=”Video%20Production%20in%20Grand%20Rapids%20Michigan” rel=”0″]
Create a YouTube Channel, Playlists and work local video SEO to promote your business.
Video SEO is work in progress. There are many factors that go into ranking. Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages according to WeboPedia. Meaning not having to pay for ads on Google, Facebook or YouTube. Depending on your keyword and the competition for those keywords, the geographic area you are targeting will depend on how long and IF/When your video ranks.
From the Google search our video was on page two within 24 hours. NOTE: This was from the video section of the search not the main search. More work needs to be done to move that ranking. Remember in the beginning of this article when I mentioned it was work in process. Now the work begins.
To receive a FREE video from DW Video call Duane to be a guest on Buy Local Michigan 231-937-5420. For all your video production, website design and video SEO give us a call.
DW Video services all of Michigan with special focus on the communities of Grand Rapids, Rockford, Cedar Springs, Sparta, Fremont, Newaygo, Big Rapids, Reed City to name a few. Everyone has a story to tell and we are telling it with Company Image Videos, Video Profiles, Testimonial Videos, New Product Videos, Safety-Training Videos, Web Video and Broadcast Television Commercials,
by dwvideo | Mar 13, 2015 | blog
DW Video took a four hour seminar and produced a short three minute promotional video on WHY the Pyramid Campus is needed.
The Pyramid Campus uses a seminar video to produce a promotional piece on transforming education and the need for their campus. DW Video captured from the morning seminar segments that tell the story of WHY. Why is it important to transform education. WHY this paradigm shift is important for our young people.
The morning session included Kim from the Department of Defense (for reasons out of our control we could not use her) and Nancy Conrad a national leader in STEM education as well as an author, publisher, entrepreneur and public speaker. Along with Michigan business leaders Fred Keller and Bob Bieri talk about transforming education and why we need The Pyramid Campus.
The Pyramid Campus presents – The Moonshot of Education
[youtube_sc url=”https://youtu.be/Xm4NyL7ZeRw” title=”moonshot%20of%20education” rel=”0″]
For all your video production needs contact Duane 231-937-5420.
#education #Michigan #pyramidcampus